Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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Effects of Information Literacy and Motivation Factors on Information Representation Capability and Information Contribution

정보리터러시와 동기요인이 정보표현능력과 정보공헌에 미치는 영향

  • Kang, Jae-Jung (Dept. of Business Administration, Jeju National University) ;
  • Kim, Yoo-Jung (Dept. of Business Administration, Hoseo University)
  • 강재정 (제주대학교 경영학과) ;
  • 김유정 (호서대학교 경영학부 디지털기술경영전공)
  • Received : 2016.09.18
  • Accepted : 2017.01.20
  • Published : 2017.01.28
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Abstract

Web 2.0 paradigm and technologies allow users to contribute their information voluntarily and actively to online community. This paper aims to investigate key determinants of information contribution in online communities. We come up with the research model and proposed hypotheses on the basis of intensive literature review on motivation theory, information literacy, and self expression. Using survey response date collected from those who have ever experienced in uploading or providing information on online community such as social media. A total of 262 survey responses were used to test research hypotheses. The results show that self expression motive influences on information representation capability(IRC) and information contribution. The impact of Information literacy on IRC is found to be significant, and IRC is positively related to information contribution. In addition, approval motive is proven to be key determinant of IRC and information contribution. Some practical implications of these findings are discussed.

Web 2.0 환경의 도래 이후 SNS 등을 기반으로 한 온라인 커뮤니티에 이용자들이 자발적이고 적극적으로 정보를 공헌하고 있다. 이에 본 연구는 온라인 커뮤니티에서 정보공헌에 영향을 주는 주요 요인을 규명하여 검증하고자 한다. 동기 이론, 정보리터러시 및 자기표현이론에 기초해서 온라인 커뮤니티에서 정보공헌에 영향을 주는 요인을 도출하여 연구모형을 제시하였다. 온라인 커뮤니티에 정보 또는 지식을 업로드한 경험이 있는 사용자들을 대상으로 설문조사를 실시하여 설문데이터를 수집하였다. 총 262개의 설문데이터를 기반으로 구조방정식모형을 이용하여 연구가설을 검증하였다. 연구결과, 온라인 커뮤니티에서 자기표현동기는 정보공헌과 정보표현능력에 긍정적인 영향을 주었다. 정보리터러시는 정보표현능력의 결정요인으로 검증되었고, 정보표현능력은 정보공헌에 기여하는 것으로 나타났다. 또한 인정 동기는 정보표현능력과 정보공헌에 긍정적인 영향을 미치는 것으로 검증되었다. 본 연구결과는 온라인 커뮤니티에서 정보공헌을 설명할 수 있는 학문적 시사점과 실무적 시사점을 제공한다.

Keywords

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