Science of Emotion and Sensibility (감성과학)

Korean Society for Emotion and Sensibility (한국감성과학회)
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A Study on the Relationship between Color and Cardiovascular Parameters

색채 감성에 대한 심혈관 변수 관계성에 대한 연구

  • Cho, Ayoung (Department of Emotion Engineering, Sangmyung University) ;
  • Woo, Jincheol (Department of Emotion Engineering, Sangmyung University) ;
  • Lee, Hyunwoo (Department of Emotion Engineering, Sangmyung University) ;
  • Jo, Youngho (Emotion Science Center) ;
  • Whang, Mincheol (Department of Intelligence Information Engineering, Sangmyung University)
  • Received : 2016.09.05
  • Accepted : 2017.12.27
  • Published : 2017.12.31
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Abstract

Color is a significant factor for evoking human emotion. Therefore, the effects of color have been analyzed to predict and evaluate human emotion. The purpose of this study was to measure the cardiovascular responses depending on color stimuli in order to observe differences in color-emotions. Images consisting of six colors (red, green, blue, cyan, magenta, yellow) were used as visual stimuli. 26 college or graduate students (13 males) watched the color stimuli on the monitor and scored their subjective emotion while electrocardiogram (ECG) was meausred. The effects of the color on emotion were tested using Kruskal-Wallis test and Mann-Whitney U test. The coherence ratio showed significant differences between green and magenta (p = .004), green and red (p = .006), and green and yellow (p = .004). The significant differences of cardiovascular and emotions were relevant to emotional valence. This study shows significance as an empirical study by indicating that green induces pleasant and red induces unpleasant.

시각 정보 중 색채는 인간의 감성을 일으키는 중요한 요소이다. 그러므로 감성을 유발하거나 예측하기 위해서 색의 효과를 확인하는 것은 중요하다. 본 연구는 색채에 따른 감성의 차이를 확인하고자 색채 자극에 따른 심혈관 반응을 측정하였다. 색채 자극은 Red, Green, Blue, Cyan, Mangenta, Yellow의 6가지 색상으로 구성된 이미지들을 사용하였다. 실험에 참여한 대학생 26명(남자 13명)은 Electrocardiogram (ECG) 센서를 착용하고 모니터에 제시된 각 자극을 본 후 주관감성을 평가하였다. 색채 자극에 따른 심혈관 반응 데이터는 Kruskal-wallis 검정과 Mann-Whitney 검정을 수행하여 분석하였다. 그 결과 Coherence ratio가 Green과 Magenta (p=.004), Red (p=.006), Yellow (p=.004) 색상에서 유의한 차이가 있었다. 본 연구는 색상에 따른 유효한 심혈관 반응 변수와 감성의 차이를 확인하였으며 이러한 차이는 쾌-불쾌의 감성과 관련이 있었다. 본 연구는 녹색이 쾌의 감성을 유발하고 적색이 불쾌의 감성을 유발할 수 있음을 보인 실증적인 연구로써 의의가 있다.

Keywords

References

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