DOI QR코드

DOI QR Code

A Study on Colors and Emotions of Video Contents -Focusing on depression scale through analysis of commercials

  • Lee, YeonWoo (Dept. of Storytelling, Graduate School of Dong-Eui University) ;
  • Kim, MinCheol (Psychiatry, Dong-Eui Medical Center) ;
  • Kim, Cheeyong (College of ICT, Major of Game Animation Engineering, Dong-Eui University)
  • 투고 : 2017.12.19
  • 심사 : 2017.12.22
  • 발행 : 2017.12.31

초록

This study is intended to analyze colors felt in TV commercials among video contents, to provide basic resources of color plan that can be applied to production of contents and to help acceptors to change their mood and to lower depression levels. Many studies have revealed the obvious correlation between depression and suicide, so the World Health Organization(WHO) recommends the importance of media by recognizing public that depression is a serious risk factor that leads to suicides and by asserting the necessity of establishing social environment for active treatment. Contents production companies have social and cultural responsibility to convey correct information and to make acceptors have positive emotions. If the result of colors that emotionally healthy people feel through this study is used for production of video contents, it will be helpful to lower the depression scale and to prevent and treat depression by providing visual comfort. In addition, it is expected to be used as an important basic resource for not only production of video contents but also color plan of industrial fields.

키워드

참고문헌

  1. S. Kim, Colors Change My Body, Nexus BOOKS, Seoul, 2009.
  2. H. Kim, "Review of Color Psychology and Color Therapy," Special Edition of Architectural Institute, vol. 45, no. 6, pp. 45-46, 2001.
  3. J. Shim, J. Lee, D. Lee and C. Lim, "Effective Storytelling through the Change of Colors," Collection of HCI Korea Research, pp. 755-756, 2012
  4. S. An and H. Lee, "Direction of Media Coverage for Prevention of Suicide: Analysis of Depression Coverage Contents through Health Faith Model," Health and Social Affairs Research Vol.36, pp. 529-564, 2016
  5. S. Oh, Color Psychology and Temptation of Color Marketing's Colors, Salim Books, Seoul, 2004
  6. C. Yu and Y. Kwak, "A Study on Color Emotions of Sole Color and Coloration of Two Colors through Emotion Adjectives," Collection of HCI Korea Research Vol. 5 No. 1, pp. 20-24, 2010.
  7. I. Asa, translated by S. Park, How Blind People See the World, Geul Hangari, 2016
  8. E. Heller, proofread by E. Mun, translated by Y.Lee, Temptation of Colors, Yedam, Seoul, 2002
  9. M. Cooper and A. Mattews, translated by J. An, Color Smart, Why is this color sold well?, Today's Book, Seoul, 2002.
  10. N. Sartorius, co-translated by Association of Young Psychiatrists, Struggles for Mental Health, Gyujangsa, Seoul, 2003.