Abstract
Recently, the number of subscribers of the webtoons published by some major internet portal companies and others is increasing and their revenues are continually rising. Accordingly, a number of studies are being conducted for this phenomenon. For the uploaders off webtoons, their works are graded and added up for the promotion review but the criteria of such a promotion system usually fall short of readers' expectations. Although most of the subscribes of webtoons are drawn into subscription mainly by the recommendation of people around them, the responses from the new subscribers were often quite different from what the portal companies have anticipated, affecting the rank of the webtoon. Thus, a promotion management system which provides a reliable and clear method of assessment is proposed in this study including the revenue and copyright management scheme for the cartoonists.