DOI QR코드

DOI QR Code

국내 전통산업 소상공인의 디지털 전환의도에 미치는 영향

The Effects of Digital Transformation Intention of Small Traders in Domestic Traditional Industries

  • 이동길 (한성대학교 스마트융합컨설팅학과) ;
  • 유연우 (한성대학교 스마트융합컨설팅학과)
  • Lee, Dongkil (School of Smart Convergence Consulting, Hansung University) ;
  • You, Yenyoo (School of Smart Convergence Consulting, Hansung University)
  • 투고 : 2017.12.04
  • 심사 : 2017.12.19
  • 발행 : 2017.12.31

초록

With the advent of the fourth industrial revolution, the digital transformation craze has intensified in diverse industries, such as finance, automotive, health care and agriculture. However, relative to industry demand, there is only few domestic research on digital transformation of small traders and no one has implemented empirical study on this field at all. Thus, the study conducted an empirical study to measure the digital transformation intention of domestic small traders. In the early days of domestic business start-ups, we searched for factors affecting the digital conversion intention of small business owners and designed an integrated framework to explain the causal relationship between factors. This study not only expanded and refined the scope of related research but also suggested the direction of another research that was not presented in previous research. However, there are limitations in many ways as much as the initial stage of a specific field of small business owners. There are limitations in explaining the overall perception of Korean small business owners. Therefore, in future studies, it is necessary to study more deeply by presenting more specific and various variables. In addition, although the number of respondents was sufficient in the process of empirical analysis, it is considered that the respondents are not enough to universalize the research result as a traditional small business person who did not convert all digital. It is necessary to carry out a comparative analysis by dividing the two groups in more detail and more specifically in the future study. The result of this study can suggest the direction for accelerating small traders' digital transformation intention in terms of practical view, and provide useful references which can support the theoretical foundation for researchers who will perform future related research in terms of academic view.

키워드

참고문헌

  1. Adelman, M.B., Ahuvia, A., and Goodwin, C., Beyond smiling : Social support and service quality, in service quality, New Directions in Theory and Practice, eds. R.T. Rust and R.L. Oliver, Thousand Oaks, 1984.
  2. Ajzen, I., The theory of planned behavior, Organizational Behavior and Human Decision Processes, 1991, Vol. 50, No. 2, pp. 179-211. https://doi.org/10.1016/0749-5978(91)90020-T
  3. Anderson, E.W., Fornell, C. and Lehmann, D.R., Customer satisfaction, market share, and profitability : Findings from Sweden, The Journal of Marketing, 1994, Vol. 58, No. 3, pp. 53-66. https://doi.org/10.2307/1252310
  4. Ashforth, B.E. and Lee, R.T., Defensive behavior in organizations : A preliminary model, Human Relations, 1990, Vol. 43, No. 7, pp. 621-648. https://doi.org/10.1177/001872679004300702
  5. Bae, N.R., A study on the current status and satisfaction of the art, music, and physical education in local, Journal of The Korea Academia-Industrial Cooperation Society, 2017, Vol. 18, No. 10, pp. 163-169. https://doi.org/10.5762/KAIS.2017.18.1.163
  6. Bansal, H.S. and Taylor, S.F., Beyond service quality and customer satisfaction : Investigating additional antecedents of service provider switching intentions, Developments in Marketing Science, 1999, Vol. 22, pp. 75-82.
  7. Blackwell, R.D., Miniard, P.W., and Engel, J.F., Consumer behavior, 9th Edition. Harcourt, New York, 2001.
  8. Chae, M. and Kim, J., What's so different about the mobile internet?, Communications of the ACM, 2003, Vol. 46, No. 12, pp. 240-247. https://doi.org/10.1145/953460.953506
  9. Cho, H.J. and Noh, J.S., A Study on customer satisfaction, commitment, and switching intention of mobile telecommunications, Korea Association of Business Education, 2009, Vol. 53, pp. 195-217.
  10. Choo, T.F. and Park, H.H., The effect of consumption value on attitude and repurchase intention of secondhand fashion goods-the moderating role of self-confidence in fashion coordination, Journal of the Korean Society of Clothing and Textiles, 2013, Vol. 37, No. 4, pp. 618-630. https://doi.org/10.5850/JKSCT.2013.37.4.618
  11. Doney, P. and Cannon, J., An examination of the nature of trust in buyer-seller relationships, Journal of Marketing, 1997, Vol. 61, No. 2, pp. 35-51. https://doi.org/10.2307/1251829
  12. Eisingerich, A.B. and Bell, S.J., Perceived service quality and customer trust-does enhabcing customers' service knowledge matter?, Journal of Service Research, 2008, Vol. 10, No. 3, pp. 256-268. https://doi.org/10.1177/1094670507310769
  13. Figge, S., Situation-dependent services-a challenge for mobile network operators, Journal of Business Research, 2004, Vol. 57, No. 12, pp. 1416-1422. https://doi.org/10.1016/S0148-2963(02)00431-9
  14. Fornell, C., A national customer satisfaction barometer : The swedish experience, The Journal of Marketing, 1992, Vol. 56, No. 1, pp. 6-21. https://doi.org/10.2307/1252129
  15. Hwang, M.J., Developing a model on the effects of perceived value on post consumption outcomes : A new insight into altruistic value, Korea Consumer Agency, 2014, Vol. 45, No. 1, pp. 1-23.
  16. Hwang, Y.C. and Kim, C.H., A study on the antecedents and consequence of perceived value in the retail environment, Korea Consumption Culture Association, 2005, Vol. 8, No. 1, pp. 91-114.
  17. Jang C.K., Chi, Y.S., Kang, M.Y., and Han, K.S., The effects of consumer's perceived value and satisfaction of omni-channel commerce on shopping channel switching intention, Korean Internet e-Commerce Association, 2016, Vol. 16, No. 4, pp. 203-228.
  18. Jang, D.J. and Oh, K.R., An effects of instructors professionalism of disabled athletes on instructors trust and athlete satisfaction, The Korean Society of Sports Science, 2014, Vol. 23, No. 6, pp. 569-584.
  19. Johnson, D., Hermann, A., and Huber, F., The evolution of loyalty intentions, Journal of Marketing, 2006, Vol. 70, No. 2, pp. 122-132. https://doi.org/10.1509/jmkg.70.2.122
  20. Jones, M.A., David, L.M., and Sharon, E.B., The multidimensional nature of services switching costs : Measurement scale and strategic implications, Journal of Business Research, 2002, Vol. 55, No. 6, pp. 441-450. https://doi.org/10.1016/S0148-2963(00)00168-5
  21. Kannan, P.K., Chang, A.M. and Whinston, A.B., Wireless commerce : Marketing issues and possibilities proceedings of the 34th Hawaii international conference system science, IEEE Computer Society Press, Los Angeles, 2001.
  22. Keaveney, S.M., Customer switching behavior in service industries : An exploratory study, The Journal of Marketing, 1995, Vol. 59, No. 2, pp. 71-82. https://doi.org/10.2307/1252074
  23. Ki, H.S., A study of the effects of innovation resistance and innovation acceptance on the features of products and the characteristics of the Consumer, 2011.
  24. Kim, C., Mirusmonov, M., and Lee, I., An empirical examination of factors influencing the intention to use mobile payment, Computers in Human Behavior, 2010, Vol. 26, No. 3, pp. 310-322. https://doi.org/10.1016/j.chb.2009.10.013
  25. Kim, H.W., Chan, H.C., and Gupta, S., Value-based adoption of mobile internet : An empirical investigation, Decision Support Systems, 2007, Vol. 43, No. 1, pp. 111-126. https://doi.org/10.1016/j.dss.2005.05.009
  26. Kim, H.Y. and Kim, J.W., An empirical research on important factors of mobile internet usage, The Journal of MIS Research, 2002, Vol. 12, No. 3, pp. 89-113.
  27. Kim, J.H., A study on requirements of continuing education depending on professional expertise recognition of lifelong educator, 2011.
  28. Lee, J.B. and Baek, D.H., Influence of determinants of smartphone purchasing on customer satisfaction : Moderating effects of age and gender, Journal of Society of Korea Industrial and Systems Engineering, 2017, Vol. 40, No. 1, pp. 22-34. https://doi.org/10.11627/jkise.2017.40.1.022
  29. Lee, M.Y., Personalized services and information privacy, Internet and Information Security, 2010, Vol. 1, No. 1, pp. 165-185.
  30. Leudi, A.F., Personalize or perish, EM-Electronic Markets, 1997, Vol. 7, No. 3, pp. 22-25.
  31. Lin, T.C., Wu, S., Hsu, J.S.C., and Chou, Y.C., The integration of value-based adoption and expectationconfirmation models : An example of IPTV continuance intention, Decision Support Systems, 2012, Vol. 54, No. 1, pp. 63-75. https://doi.org/10.1016/j.dss.2012.04.004
  32. McDougall, G.H.G. and Levesque, T., Customer satisfaction with services : putting perceived value into the equation, Journal of Service Marketing, 2000, Vol. 14, No. 5, pp. 392-410. https://doi.org/10.1108/08876040010340937
  33. Mittal, B. and Lassar, W.M., The role of personalization in service encounters, Journal of Retailing, 1996, Vol. 7, No. 1, pp. 95-109.
  34. Noh, M.J., Park, H.H., and Jang, H.Y., An effect of the perceived value on the trust and acceptance intention of the smart clothing : Moderating effect of price involvement toward clothing, Korea Association of Industrial Business Administration, 2011, Vol. 26, No. 3, pp. 123-147.
  35. Park, S.Y. and Bae, S.W., The effect of pelational benefits and brand identification on customer loyalty : Focused on five star hotel industry, Korean Journal of Hotel Administration, 2012, Vol. 21, No. 5, pp. 41-62.
  36. Policy issues on the development of the digital economy and the policy implications : Focused on major countries, KIEP, 2016.
  37. Sharma, N. and Patterson, P.G., Switching costs, alternative attractiveness and experience as moderators of relationship commitment in professional, consumer services, International Journal of Service Industry Management, 2000, Vol. 11, No. 5, pp. 470-490. https://doi.org/10.1108/09564230010360182
  38. Strategies for strengthening competitiveness of small traders, The Minister of Economic Cooperation and Development, 16-17-2, 2016.
  39. Wiegran, G. and Koth, H., Customer retention on online retail, Journal of Internet Banking and Commerce, 1999, Vol. 4, No. 1, pp. 1-8.
  40. Zaltman, G. and Wallendorf, M., Consumer behavior : Basic findings and management implications, New York : John wiley & Son, 1983.
  41. Zeithaml, V.A., Consumer perceptions of price, quality, and value : A means-end model and synthesis of evidence, Journal of Marketing, 1988, Vol. 52, No. 3, pp. 2-22. https://doi.org/10.2307/1251446

피인용 문헌

  1. 노지감귤의 출하구조 분석 vol.19, pp.7, 2017, https://doi.org/10.5762/kais.2018.19.7.214