DOI QR코드

DOI QR Code

A Study on the Effects of Employees' Emotional Labor on Customer Orientation and Business Performance in Restaurants

레스토랑 종사원의 감정노동이 고객지향성 및 기업성과에 미치는 영향에 관한 연구

  • Ahn, Jung-Suk (Dept. of Culinary Arts, Woosong College) ;
  • Lee, Soo-Bum (Graduate School of Hospitality and Tourism Management, Kyung Hee University)
  • 안정석 (우송정보대학 외식조리학부) ;
  • 이수범 (경희대학교 호스피탈리티 경영학부)
  • Received : 2017.09.26
  • Accepted : 2017.12.08
  • Published : 2017.12.30

Abstract

The recent increase in the percentage of services industries has dominated in the entire industry. Emotional feeling of service workers is consequently indispensable in service industries in order to facilitate the progression of the service delivery process. In most circumstances, the emotional labor of service in service industries has been increasingly recognized. Although many studies related to emotional labor have been conducted, a precedent study will be needed to find positive factors such as customer orientation and business performance of restaurant employees accompanying emotional labor. This study attempted to practical meaning to food service companies by inquiring into such as positive effects of employee's emotional labor on the customer orientation and business performance. For this purpose, this study established hypotheses and deduced results using literature research and empirical analyses, and found implications to the service companies. The results of this study showed that the higher the emotional labor of the restaurant employees gets, the lower customer-orientation becomes, and the higher the customer-orientation of restaurant employees gets, the higher the performance of the company becomes.

Keywords

References

  1. Adelmann, P. K. (1989). Emotional labor and employee well-being (Doctoral dissertation). The University of Michigan.
  2. Ahn, J. S. (2004). The service interaction style and emotional labor dimensions, department of hotel and restaurant management (Doctoral disseration). Kyonggi University.
  3. Ahn, Y. M. (2012). The effect of emotional labor of food service industry employees on job stress and turnover intentions: Making the friendship and lmx between employees and employers be moderator variable (Master's thesis). Chungang University.
  4. An, U. S. & Oh, J. C. (2003). The study on the relationship of e-business introduction and non-financial management performance. Journal of the Korea Service Management Society, 4(3), 135-154.
  5. An, U. S., Kang, S. H., & Oh, J. C. (2003). The study on the relationship of e-business use and management performance. The Journal of Namseoul University, 9, 131-132.
  6. Ashforth, B. E., & Humphrey, R. H. (1993). Emotion labor in service roles: The influence of identify. Academy of Management Review, 18(1), 88-115. https://doi.org/10.5465/amr.1993.3997508
  7. Brotheridge, C. M., & Grandey, A. A. (2002). Emotional labor and burnout: Comparing two perspectives of people work?. Journal of Vocational Behavior, 60, 17-39. https://doi.org/10.1006/jvbe.2001.1815
  8. Brown, T. J., Mowen, J. C., Donovan, D. T., & Licat,a J. W. (2002). The customer orientation of service workers: personality trait effects on self and supervisor performance ratings, Journal of Marketing Research, 39(1), 110-119. https://doi.org/10.1509/jmkr.39.1.110.18928
  9. Choi, H. M. (2011). A study on the relation between travel agency worker's emotional labor and their customer-oriented selling behavior (Doctoral disseration). Kyonggi University.
  10. Choi, H. S. (2009). A Study on effects of inter-department conflict perception on service quality and management performance (Master's thesis). Kyonggi University.
  11. Choi, J. S. (2003). The impact of the hotel internal marketing on emotional labor and service level of employees (Doctoral disseration). Dong-A University.
  12. Choi, J. Y. (2015). A study on the effects of technology commercialization competences, information orientation, entrepreneurial orientation on creative environment and firm performances in technology-based SMEs (Doctoral disseration). Gachon University Technolpgy.
  13. Donavan, D. T., Brown, T. J., & Mowen, J. C. (2004). Internal benefits of service-worker customer orientation: Job satisfaction, commitment, and organizational citizenship behaviors. Journal of Marketing, 68, 128-146. https://doi.org/10.1509/jmkg.68.1.128.24034
  14. Dunlap, B. J., Michael, J. Dotson, & Terry M. Chambers (1988). Perceptions of real-estate brokers and buyers: A sales-orientation, customer-orientation approach. Journal of Business Research, 17(September), 88-134.
  15. Goo, J. D. (2007). The effects of internal marketing level on customer orientation and service delivery level. Korean Journal of Tourism Research, 22(3), 125-141.
  16. Grandey, A. A. (2000). Emotion regulation in the workplace: A new way to conceptualize emotional labor. Journal of Occupational Health Psychology, 5(1), 95-110. https://doi.org/10.1037/1076-8998.5.1.95
  17. Hochschild, A. R. (1983). The managed heart: Commercialization of human feeling. Berkeley: University of California Press.
  18. Hoffman, K. D., & Ingrom, T. N. (1991). Creating customeroriented employees: The case home health care. Journal of Health care Marketing, 11(2), 24-32.
  19. Ittner, C. D., & Larcker, D. F. (1997). Quality strategy, strategic control systems, and organizational performance. Accounting, Organizations and Society, 22(3), 293-314. https://doi.org/10.1016/S0361-3682(96)00035-9
  20. Jang, J. S. (2011). A study on the effects of competencies on the performance of hospitals- focusing on the mediating effect of service orientation and customer orientation (Doctoral disseration). Chosun University.
  21. Jeong, S. H. (2002). The effect of informationization on hotel service quality and performance. Korean Journal of Tourism Research, 18(1), 95-115.
  22. Jeong, S. H., & Whang, M. H. (2003), The effect of informationization of hotel service quality and performance. Korean Journal of Tourism Research, 18(1), 95-115.
  23. Jeong, S. J. (2006). A study on the effects of relationship solidarity in food service franchise on the business performance and satisfaction of franchisees. Conference Publications of The Tourism Science Society of Korea, 319-333.
  24. Judge, T., Woolf, E., & Hurst, C. (2009). Is emotional labor more difficult for some than for others?, A multi-level, experience-sampling study. Personnel Psychology, 62(1), 57-88. https://doi.org/10.1111/j.1744-6570.2008.01129.x
  25. Kang, D. Y. (2004). A study on the effects of market orientation and service orientation on pro social behavior to the buying center and management performance perception in the hotel convention (Doctoral disseration). Daegu University.
  26. Kang, J. H. (2005). A study on the relationship between emotional labor and psychological well-being in the tourism industry. Journal of Tourism Management Research, 25, 1-21.
  27. Kelley, S. W., & Hoffman, K. D. (1997). An investigation of positive affect, prosaical behaviors and service quality. Journal of Retailing, 73(3), 407-427. https://doi.org/10.1016/S0022-4359(97)90025-7
  28. Kim, B. G., & Cho, Y. B. (2015). The effects of open kitchen employees' emotional labor on job satisfaction and customer orientation. The Korean Journal of Culinary Research, 21 (2), 28.
  29. Kim, B. S. (2008). A study on the influence of emotional labor on employees' level of service delivery and firm performance (Doctoral disseration). Kyonggi University.
  30. Kim, D. G., & Lee, Y. J. (2017). A study on the effect of emotional intelligence on organizational commitment and work performance of non-regular hotel culinary staff. The Korean Journal of Culinary Research, 23(4), 48.
  31. Kim, G., & Han, K. M. (2012). The impact of police officials' emotional labor on job stress and job satisfaction: Focused on J-provincial policy agency. Korean Society and Public Adminstration, 22(4), 497-523.
  32. Kim, H. C. (2011). A study of the effect of the brand asset of a coffee franchise head quarter on the business performance of the franchise, tourism business management (Doctoral disseration). Kyonggi University.
  33. Kim, H. J. (2011). Mediating role of career commitment on the relationship between career planning and customer orientation (Master's thesis). Korea University.
  34. Kim, H. S. (2013). The effect of transformational leader's downward influence tactics on customer orientation: Focused on the mediating role of empowerment (Doctoral disseration). Gachon University.
  35. Kim, J. H. (2010). The effect of emotional regulation processes and adaptive selling behavior on relationship quality and repurchase intentions: focusing on the moderating effect of customer orientation (Doctoral disseration). University of Seoul.
  36. Kim, J. K. (2002). The influences of the management performance and customer loyalty of the hotel enterprise by crm system operation (Doctoral disseration). Dong-A University.
  37. Kim, J. Y. (2014). Effect of service provider's emotional labor on customer orientation: employee and customer perspectives (Doctoral disseration). Hanyang University.
  38. Kim, J. Y., Kang, I. H., & Jo, W. S. (2013). Effects of tour conductors emotional labor on emotional dissonance and burnout. Korean Journal of Tourism Research, 28(2), 305-324.
  39. Kim, K. G. (1997). The effect of environmental factors and strategies on the business performance in Korean tourist hotels (Doctoral disseration). Kyungnam University.
  40. Kim, K. U., Park, Y. H., & Lee, J. H. (2016). Influence of food-industry workers' emotional labor on the turnover intention and job burnout: Moderating effect of job satisfaction. The Korean Journal of Culinary Research, 22(7), 158-172.
  41. Kim, M. J. (1998). Effects of the hotel employee's emotional labor upon the job-related attitudes. International Journal of Tourism Sciences Korea Journal of Tourism Research, 21(2), 129-141.
  42. Kim, M. J. (2006). A comparative study of the consequences of emotional labor between Korea and U.S.A.: Focused on the relationship between the hotel employees' emotional labor and their job stress. Korean Journal of Hotel Administration, 15(1), 35-57.
  43. Kim, M. K. (2015). A study on the effect of core abilities and emotional labors of hotel employees on their directivity towards customers and their turnover intention: Focused on the Kangwon Land (Doctoral disseration). Gangenung-Wonju National University.
  44. Kim, S. D. (2003). Determinants of successful cooperative relationship between hotels and travel agents and its relational performance (Doctoral disseration). Kyonggi University.
  45. Kim, S. G. (2008). An exploratory study on the emotional labor in pubic sector: Focused on street-level bureaucrats in the civil service system. Conference Publications of the Korean Journal of Local Government Studies, 41-61.
  46. Kim, S. H., & Seo, M. S. (2002). The effects on the customer orientation and the service quality influenced by salesperson's emotional dissonance and emotional exhaustion. Korea Marketing Review, 17(4), 47-75.
  47. Kim, S. P. (2007). The effects of individuals' characteristics, interaction characteristics, and control mechanisms on emotional labor strategies. Korea Business Review, 36(2), 355-384.
  48. Kim, Y. S. (2008). A study of the effects of the service orientation on the business performance in hotel industry-Focused on the parameters of the job satisfaction and customer orientation (Doctoral disseration). Chongju University.
  49. King, L. A., & R. A. Emmons (1990). Conflict over emotional expression: Psychological and physical correlates. Journal of Personality & Social Psychology, 58(5), 864-877. https://doi.org/10.1037/0022-3514.58.5.864
  50. Lee, B. G. (2015). The influence of hotel culinary employees' emotional labor on exhaustion and organizational effectiveness (Master's thesis). Graduate School of Kyonggi University.
  51. Lee, H. J. (2014). The influence of emotional labor on turnover intention of workers in social welfare facilities: Focusing on the mediating effect of job burnout (Doctoral disseration). HanSung University.
  52. Lee, H. Y. (2012). A study of the mediation effects on job satisfaction in the relationship between the positive psychological capital of call center tele-communicators and customer orientation (Master's thesis). Korea University.
  53. Lee, J. A. (2015). The effects of regualtion of emotion and service flexibility on customer contact center employee performance (Doctoral disseration). Chonnam National University.
  54. Lee, J. H. (2012). The effect of franchisor supervisor's leadership on franchisee's organizational trust, group cohesiveness and organizational commitment, and business performance in the food service industry, (Doctoral disseration). Sejong University.
  55. Lee, J. M. (2004). A study on effect of service-orientation in travel industry upon job satisfaction and achievements of employees (Doctoral disseration). Kyonggi University.
  56. Lee, S. M. (2010). A study on the effect of flight attendant's emotional labor on the employees' organizational commitment (Mater's thesis). Korea University.
  57. Lee, S. S. (1998). Relationship between accounting information systems, competitive strategies, business innovation, and performance (Doctoral disseration). Keimyung University.
  58. Lee, Y. S. (2002). A study for service orientation's effect on firm's performance-Focused on hotel and hospital service (Doctoral disseration). Kyunghee University.
  59. Loseke, Donileen R., & Cahill, C. E. (1986). Actors in search of a character: Student social workers' quest for professional identity. Symbolic Interaction, 9, 245-258. https://doi.org/10.1525/si.1986.9.2.245
  60. Moon, J. N. (2016). A study on internal marketing, organizational citizenship behavior, customer orientation and job performance of resort corporation (Doctoral disseration). Kyonggi University.
  61. Morris, J. A., & Feldman, D. D. (1996). The dimensions, antecedents, and consequences of emotional labor. Academy of management Review, 21(4), 986-1010. https://doi.org/10.5465/amr.1996.9704071861
  62. Nunnally, J. C.. Bernstein, I. H. (1994). Psychometric theory, 3rd ed, McGraw-Hill, NY.
  63. O'Hara, Bradaly. S., Boles, James S., & Mark, W. Johnston (1991). The influence of personal variables on sales person selling orientation. Journal of Personal Selling & Sales Management, 11(1), 61-67.
  64. Park, D. H. (2015). A study on the effect of emotional labor on the psychological state of employees: Trustworthy as a moderating variable (Doctoral disseration). Kyunghee University.
  65. Park, H. J. (2007). A study on the relation between the emotional labor of service employees in western-style family restaurants and their customers' emotional responses and behavioral intentions (Doctoral disseration). Dong-A University.
  66. Park, J. A. (2002). Cause and effect relationship between bsc evaluation indicators for management performance evaluation of tourist hotels (Doctoral disseration). Keimyung University.
  67. Park, S. H., & Song, Y. J. (2013). The relationship of emotional labor with job performance: Dimensions, impacts and implications, The Journal of the Korean Association for Governance, 20(1), 1-24.
  68. Park, S. H., & Song, Y. J. (2013). The relationship of emotional labor with job performance: Dimensions, impacts and implications. The Journal of the Korean Association for Governance, 20(1), 1-24.
  69. Park, S. S. (2009). The impact of relationship quality among organizational members on organizational commitment and customer orientation (Doctoral disseration). Gangneung-Wonju National University.
  70. Park, S. Y. (2003). The effects of the organization culture on the business performance in hotels (Doctoral disseration). Kyonggi University.
  71. Parker, C. (2000). Performance measurement. Work Study, 49(2-3), 63-66. https://doi.org/10.1108/00438020010311197
  72. Periatt, J. A., Chakrabarty, S., & Lemay, S. A. (2007). Using personality traits to select customer-oriented logistics personnel. Transportation Journal, Winter, 22-37.
  73. Pugh, C. (2000). Federal bank decision may ease concealment of the proceeds of fraud. International Company & Commercial Law Review, 11(8), 285-287.
  74. Rafaeli, A., & Sutton, R. I. (1987). Expression of emotion as part of the work role. Academy of Management Review, 12 (1), 23-37. https://doi.org/10.5465/amr.1987.4306444
  75. Rindfleisch, A., & Moorman, C. (2003). Interfirm cooperation and customer orientation. Journal of Marketing Research, 40(4), 421-436. https://doi.org/10.1509/jmkr.40.4.421.19388
  76. Ruekert, R. W. (1992). Developing a market orientation: An organizational strategy perspective. International Journal of Research in Marketing, 9(3), 225-245. https://doi.org/10.1016/0167-8116(92)90019-H
  77. Saxe R., & Weitz, B. A. (1982). The SOCO scale: A measure of the customer orientation of salespeople. Journal of Marketing Research, 19(3), 343-351. https://doi.org/10.2307/3151568
  78. Seo, B. W. (2010). A study of the effects that management policies and accounting and information systems of small and medium business have on business performance. Journal of Eurasian Studies, 7(4), 101-125.
  79. Sin, S. Y., Kim, H. Y., Choi, M. K. & Yang, I. S. (2006). Dietitians' customer orientation at contract foodservice management company. Journal of the Korean Society of Food Science & Nutrition, 35(6), 801-808. https://doi.org/10.3746/jkfn.2006.35.6.801
  80. Son, J. S. (2013). A study on the effects of emotional labor of workers in financial institutions on customer orientation and corporate performances: Focus on K Bank (Master's thesis). Hansung University.
  81. Vitale, M., Mavrinac, S. C., & Hauser, M. (1994). New process/financial scorecard: A strategic performance measurement system. Planning Review, 22(4), 12. https://doi.org/10.1108/eb054468
  82. Wharton, A. S. (1993). The affective consequences of service work: Managing emotions on the job. Work & Occupations, 20(2), 205-232. https://doi.org/10.1177/0730888493020002004
  83. Wharton, A. S., & Erickson, R. J. (1993). Managing emotionson the job and at home. Academy of Management Review, 18, 462.
  84. Woo, Y. H. (2008). The influence of the organizational and job characteristic on the casino employee's emotional labor and customer service oriented attitude (Doctoral disseration). Kyonggi University.
  85. Yun, S. J, Kim, S. P., & Kim, E. M. (2000). Emotional labor: A qualitative study of organizational norms about expressed emotion. Korean Journal of Labor Studies, 6(1), 215-254.

Cited by

  1. The Effects of Opticians’ Big 5 Personality Characteristics on Job Burnout, Customer Orientation, and Job Performance vol.21, pp.4, 2019, https://doi.org/10.17337/jmbi.2019.21.4.497