DOI QR코드

DOI QR Code

관광객 대상 스마트폰 사용의 정보이용 분석

Analysis on Information Use of Smartphone in the context of Tourists

  • 지근성 ((주)한국통신 제주고객본부) ;
  • 김민철 (제주대학교 경영정보학과) ;
  • 하태현 (우석대학교 소방안전학과)
  • 투고 : 2017.11.08
  • 심사 : 2017.12.25
  • 발행 : 2017.12.31

초록

스마트폰에 대한 선행연구들은 지금까지는 정보시스템 품질에 대한 개인성과, 접근성 및 정보격차 등에 대한 논의가 있어 왔다. 본 연구는 스마트폰 정보사용과 개인특성간의 관계를 분석하기 위해 제주공항에서 관광을 경험하고 돌아가는 관광객 300명을 대상으로 설문조사를 하였으며, 가설 검증을 위해 3가지 요인을 가지고 분석을 하였는데, 첫 번째는 자기효능감, 두 번째는 충동성의 변수, 세 번째는 개인적 특성을 가지는 스마트폰의 인구 통계적 변수(연령, 성별, 교육수준 등)를 통해 분석을 하였다. 연구결과 자기효능감과 충동성이 스마트폰 사용에 긍정적으로 나타나는 것은 원하는 시간에 원하는 정보를 취득할 수 있는 생활환경이 만들어져 있기 때문으로 나타났다. 또한 온라인과 오프라인의 경계가 없어지고 항상 온라인으로 연결되어 있는 모바일 네이티브(Mobile native)의 환경과 40~50대의 디지털리터러시(Digital literacy)의 환경은 차이가 있다고 보인다. 이러한 점은 기존 연구와 다른 추가적 분석 결과라고 볼 수 있다.

Previous research on smartphone has been focused on personal performance, accessibility, and information gaps in information system quality. In order to analyze the relationship between the use of smartphone information and personal characteristics, this study conducted a survey of 300 tourists at Jeju Airport, by using three variables of self-efficacy, 'impulsiveness and demographic variables (age, sex, education level, etc.) of smartphone use with personal characteristics. In conclusion, self-efficacy and impulsiveness seem to be positively related to the use of smartphone because it seems to be a living environment in which the desired information can be acquired within a desired time. In addition, there seems to be a difference between a mobile native environment in which online and offline boundaries are always connected and an environment in which 40 to 50 digital literacies are connected. This can be interpreted as a result of additional analysis.

키워드

참고문헌

  1. Okazaki, S., & Mendez, F., Perceived ubiquity in mobile services. Journal of Interactive Marketing, Vol. 27, No.2, pp.98-111, 2013. https://doi.org/10.1016/j.intmar.2012.10.001
  2. Korea Times, Growth slowed after rising to 75% by 2020: Available for http://www.koreatimes.co.kr/www/news/nation/2017/03/515_223477.html, Feb. 08. 2017.
  3. Kim, S., Effects of perceived attributes on the purchase intention of smartphone, Journal of the Korea Contents Association, Vol. 10, No. 9, pp.318-326, 2010. https://doi.org/10.5392/JKCA.2010.10.9.318
  4. Laudon, J. P., &Laudon, K. C., Essentials of business information systems. Prentice-Hall, Inc., 2006
  5. Nam, J., An exploratory study on the proliferation and prospect of smartphone in the age of mobile convergence, The conference proceedings of Korean Society for the Study of Journalism, 2010.
  6. Kang, B., A dynamic model analysis for completion between species using Lotka-vlterra model, Daegu University, Master's thesis, 2010.
  7. Jang, M., Research on UI designs of smartphone based shopping malls ( through comparison of iPhones' and Galaxy Notes' equipment environment), The graduate school of industrial art of Hongik University, Master's thesis, 2014.
  8. Son, E., Research on awareness and prevention of smartphone addiction (qualitative in-depth interviews with smartphone users), The graduate school of Chungang University, Master's thesis, 2012.
  9. Seong, M., Development of a group counseling program to prevent the smartphone addiction in a potential risk group of high school students, The graduate school of national university of education, Master's thesis, 2015.
  10. Lim, C., A study on the design information system for product development under the ubiquitous environment with emphasis on the digital electronic products, Korea institute of design promotion, 2004.
  11. Korea Internet Promotion Agency, Changes in media usage patterns due to mobile internet: focused on smartphone users, 2010.
  12. Oh, S., (2009). The inter-operation between web service and smartphones, The graduate school of Inha university, Master's thesis.
  13. Hwang, J., Lee, J., & Lee, N., Changes in media usage patterns due to mobile internet: focused on smartphone users, Information and communication policy institute, 2010.
  14. Seo, J., The effect of motivation and user's utilization of smartphone news application on the satisfaction of the news applications, The graduate school of mass-communication, Chungang University, Master's thesis, 2011.
  15. Kim, S., A study of smartphone characteristics and information qualities effect on individual impact, Pukvong national university, Master's thesis, 2012.
  16. Shin, I., The effect of functional quality, service quality and emotional quality on customer satisfaction and loyalty - the case of smartphone (G-Product & I-Product), The graduate School of Soongsil university, Master's thesis, 2012.
  17. Lee, J., The effects smartphone qualities on satisfaction and repurchase intention, The graduate school of Hongik university, Doctoral thesis, 2014.
  18. Lee, S., Correlationship between smartphone addictive and self-efficacy, problem-solving skills, The graduate school of Konkuk university, Master's thesis, 2014.
  19. Lee., J., A study on the effect of information system quality on smartphone accessibility and information satisfaction, The graduate school of Daejeon university, Doctoral thesis, 2015
  20. Bandura, A. Self-efficacy : toward a unifying theory of behavioral change. Psychological review, Vol.84, No.2, pp.191, 1977. https://doi.org/10.1037/0033-295X.84.2.191
  21. Vohs, K. D. & Faber, R. J., Spent resources: self-regulatory resource availability affects impulse buying, Journal of Consumer Research, Vol. 33, No. 4, pp.537-547, 2009. https://doi.org/10.1086/510228
  22. Capella, L. M., & Greco, A. J., Information sources of elderly for vacation decisions. Annals of Tourism Research, Vol.14, No.1, pp.148-151, 1987. https://doi.org/10.1016/0160-7383(87)90058-2
  23. Pearce, P. L., Tourist behavior: Themes and conceptual schemes. Channel View Publications, 2005
  24. Lee, S. J., & Lee, K. L., The Effect of Popularity and Manual Service of Smartphone on Technostress. Journal of Digital Contents Society, Vol. 18, No. 6, pp.1079-1089, 2017.
  25. Wang, D., Xiang, Z., & Fesenmaier, D. R., Adapting to the mobile world: A model of smartphone use. Annals of Tourism Research, Vo. 48, pp. 11-26, 2014. https://doi.org/10.1016/j.annals.2014.04.008