디지털콘텐츠학회 논문지 (Journal of Digital Contents Society)

  • 제18권7호
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  • Pages.1281-1291
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  • 2017
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  • 1598-2009(pISSN)
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  • 2287-738X(eISSN)
한국디지털콘텐츠학회 (Digital Contents Society)
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E-커머스, 스마트 커머스의 단계별 진화에 따른 비교 연구 - 나선형 진화 모형의 확장을 중심으로

A Comparative Study on the Evolution Stage of E-Commerce & Smart Commerce Service Focused on the Extended Spiral Evolution Model

  • 이상옥 (서울과학종합대학원 경영학) ;
  • 이상호 (경성대학교 디지털미디어학부)
  • Lee, Sang-Ok (Business school, Seoul School of Integrated Sciences & Technologies) ;
  • Lee, Sang-Ho (School of Digital Media, Kyungsung University)
  • 투고 : 2017.10.17
  • 심사 : 2017.11.25
  • 발행 : 2017.11.30
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초록

본 연구는 e-커머스의 진화 과정을 정리하면서 초기의 사업모델부터 최근 페이스북을 중심으로 나타나고 있는 새로운 형태의 커머스인 스마트 커머스의 출현까지 지난 20여 년 동안 국내 전자상거래 산업이 어떻게 진화되어 왔는지를 단계별로 고찰하였다. 연구자들은 단계별 진화 과정을 나선형 진화 이론을 적용, 비즈니스 모델의 진화, 플랫폼의 진화, 고객 서비스 가치의 진화, 분석과 평가 등 네 가지 진화 요인을 중심으로 설명하였고, 또 단계별 진화 과정에서 축적된 기술과 경험의 축을 중심으로 사업자의 관점과 사용자의 관점에서 탐색과 활용 이론을 적용, 혁신적인 기술과 고객의 피드백을 분석, 혁신적인 비즈니스 모델을 제시하였다. 연구자들은 산업의 진화 연구를 통해 미래를 예측할 수 있다는 측면에서 본 연구가 e-커머스 산업과 정책에 대한 이론적, 실무적 공헌 점이 있을 것으로 기대한다.

This study examines the evolution of e-commerce industry over the past 20 years until the emergence of a new type of commerce, smart commerce, focused on Facebook. The researcher explained the evolutionary process step by step, focusing on the evolution of business model, evolution of platform, evolution of customer service value, analysis and evaluation, applying spiral evolution theory, Based on the axes, we applied the exploration and exploitation theory from the viewpoint of the operator and the user, analysis of innovative technology and customer feedback, and proposed an innovative business model. And researchers expect that theoretical and practical contribution of e-commerce industries and policies, through study of industry evolution.

키워드

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