Journal of the Korea Convergence Society (한국융합학회논문지)

Korea Convergence Society (한국융합학회)
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Competition in the Life Insurance Market: Evidence from Korea using the Panzar - Rosse Model

국내 생명보험산업의 경쟁도 변화에 대한 융합적 연구: 방카슈랑스와 퇴직연금제도의 시행을 중심으로

  • Choi, Sungho (College of Business Administration, Chonnam National University)
  • Received : 2016.09.05
  • Accepted : 2016.10.20
  • Published : 2016.10.31
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Abstract

This paper uses the Panzar Rosse model to investigate the competitive conditions in the Korean life insurance companies over the period of 1999 2012. We break down the entire sample period into four distinctive groups and analyze the competitiveness of each period. The results indicate that for the pre-introduction of Bancassurance period, the H-statistic is -1.3984 and the life insurance market is found to be in monopoly or cartel. However, for the post-introduction of Bancassurance period, the H-statistic is 0.9107 and the life insurance market appears to be in monopolistic competition. The results from the introduction of retirement pension system are very similar to those of the introduction of Bancassurance. Overall, the findings indicate that the Korean life insurance market is in long-run equilibrium before the new system introduction, but make adjustments to the new equilibrium.

최근의 규제완화 및 금융겸업화 추세로 인한 경쟁의 가속화는 생명보험산업에 큰 영향을 미쳐 생명보험사의 대형화와 인수 합병, 전략적 제휴 등 보험시장구조에 큰 변화를 가져왔다. 본 연구는 이러한 금융환경의 변화가 생명보험산업의 경쟁도에 어떠한 영향을 주었는지를 Panzar-Rosse 모형을 통해 분석한다. 방카슈랑스 시행 이전과 퇴직연금제도 시행 이전의 표본기간을 대상으로 한 분석에서는 H-통계량 값이 음의 값으로 추정되어 국내 생명보험산업이 독점 또는 카르텔로 추정되었으나, 방카슈랑스와 퇴직연금제도 시행 이후의 기간을 대상으로 한 분석에서는 H-통계량 값이 통계적으로 유의하게 양의 값으로 추정되어 생명보험산업이 독점적 경쟁상태로 평가되었다. 분석결과들을 요약하면 방카슈랑스의 시행과 퇴직연금제도의 시행으로 생명보험 회사들의 경영과 서비스의 효율성이 제고 되어 경쟁력 향상이 증진되어서 생명보험산업이 독점적 경쟁상태로 전환되었다고 판단된다.

Keywords

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