The Journal of Small Business Innovation (기업가정신과 벤처연구)

The Korean Association of Small Business studies (한국중소기업학회)
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The Effect of Strategic Fit and Cooperative Relationships on the Small Suppliers' Performance

전략적 적합성 및 협력관계가 협력기업의 성과에 미치는 영향: 삼성전자 협력사를 대상으로

  • Received : 2016.08.16
  • Accepted : 2016.09.21
  • Published : 2016.09.30
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Abstract

This paper analyzes the role of strategic fit, cooperation, and performance in small-sized subpart suppliers' interactions with large businesses. For this purpose, this paper analyzes survey data from 90 first-tier suppliers of Samsung Electronics and evaluates how strategic fit and cooperative relationships affect their performance. Empirical analysis suggests that strategic fit positively affects small companies' business and innovation performance. This finding aligns with theories arguing for strategies that accommodate specific business environments. In addition, strategic fit is crucial for innovativeness of SMEs (Small and Medium-sized Enterprises). With regard to forming relationships with large companies, findings also show that high quality technological and personnel cooperation boosts subpart suppliers' productivity and efficiency as notably reflected in SMEs' business performance. Moreover, such cooperation between small and large companies reinforces the benefits associated with strategic fit and innovation. This means that if the business environment of small-sized subpart suppliers is uncertain, harnessing differentiated strategies and pursuing collaborations with prime companies will produce innovative outcomes (e.g., increased patent publications). On the other hand, when degree of uncertainty is small, pursuing cost leadership strategies and collaborating with prime companies in areas, such as technology and personnel, will help small-sized subpart suppliers produce innovative outcomes. Based on these findings, this paper argues that choosing the right competitive strategy for a specific business context is intrinsically tied to (1) augmenting technological and human collaborations with prime companies, (2) improving the quality of these interactions, and (3) generating competitiveness among small subpart suppliers. Both competition and cooperation are necessary for strengthening the competitiveness of small companies.

본 연구는 부품공급 중소기업의 전략적 적합성과 대기업과의 협력관계가 부품공급 중소기업의 성과에 미치는 영향에 대해 조사하고자 한다. 이를 위해, 삼성전자의 1차 협력사 90개 기업을 대상으로 대기업과 전략적 적합성 및 대기업과의 협력관계가 중소기업의 기업성과에 미치는 영향을 분석하였다. 실증분석 결과, 전략적 적합성은 중소기업의 경영성과와 혁신성과 모두에 긍정적인 영향을 미치는 것으로 나타났다. 따라서 중소기업이 경쟁력을 제고시키기 위해서는 환경에 적합한 전략을 추구해야 한다는 기존 이론적 주장을 뒷받침한다. 둘째, 대기업과의 협력에 있어 기술 및 인력 협력과 협력의 질이 부품공급 중소기업의 경영성과와 혁신 성과 모두에 긍정적인 영향을 미치는 것으로 나타났다. 즉, 대기업과의 기술 및 인력 협력을 통해 부품공급 중소기업의 생산성 및 효율성을 제고시켜 경영성과를 높일 수 있을 뿐만 아니라, 혁신성과 역시 달성할 수 있음을 보여준다. 셋째, 대기업과의 기술 및 인력 협력과 협력의 질이 전략적 적합성과 혁신성과 간의 관계에서 상호작용 효과가 있는 것으로 나타났다. 이는 부품공급 중소기업이 환경의 불확실성이 높은 경우 차별화 전략을 추구하고 원청 대기업과 장기 지향적이고 상생적인 형태 협력을 수행함으로써, 더 많은 특허출원과 같은 혁신성과를 달성할 수 있음을 보여준다. 반면, 환경의 불확실성이 낮은 경우에는 원가우위 전략을 추구하고 원청 대기업과 기술 및 인력 협력을 수행함으로써, 더욱 큰 혁신성과를 달성할 수 있음을 시사한다. 본 연구는 이러한 연구결과를 토대로 부품공급 중소기업이 경쟁력을 창출하기 위해서는 환경에 적합한 경쟁전략의 선택과 실천뿐만 아니라, 원청 대기업과의 기술 및 인력 협력 강도와 협력의 질이 중요한 영향을 미침을 주장한다. 이러한 주장은 중소기업의 경쟁력 제고를 위해 경쟁과 협력이 모두 중요함을 시사한다.

Keywords

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