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Perceived Image of the Jeju Island Dolhareubang: Implications for Online Destination Image in Korea using Q Method

  • Shin, Seunghun (Graduate School, Department of Convention & Exhibition Management, Kyung Hee University) ;
  • Hunter, William Cannon (Department of Convention Management, College of Hotel & Tourism Management, Kyung Hee University) ;
  • Chung, Namho (Department of Hotel Management, College of Hotel & Tourism Management, Kyung Hee University) ;
  • Koo, Chulmo (Department of Convention Management, College of Hotel & Tourism Management, Kyung Hee University)
  • 투고 : 2016.04.02
  • 심사 : 2016.06.20
  • 발행 : 2016.06.30

초록

Almost all Koreans recognize the Dolhareubang as a representative symbol of Jeju. However, as the development of online technology progressed, the image and perception of the Dolhareubang is also expected to change. Thus, this study explored the perceived images of Dolhareubang by focusing on residents in Seoul, Korea using Q methodology. The goal of this research was to evaluate this iconic representation of Jeju as an important component of the island's online tourism destination image. The Q-set was developed from existing literature and defined conceptually in terms of 'value', 'resource', 'story', and 'image'. Thirty five respondents were recruited as P set. Findings indicated four distinctive clusters that perceived the Dolhareubang differently and differences in perceptions were observed in terms of age. The examination of destination image and the exploration of the perceptions of Dolharuebang as a representative of Jeju could contribute to online destination image management or development, which is a crucial component of smart tourism.

키워드

피인용 문헌

  1. The constraints of Chinese tourists to visit Korea caused by THAAD using Q-methodology vol.22, pp.12, 2016, https://doi.org/10.1080/10941665.2017.1391306