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의료 빅데이터를 활용한 CRM 기반 건강예보모형 설계

Design of Health Warning Model on the Basis of CRM by use of Health Big Data

  • Lee, Sangwon (Division of Information & Electronic Commerce, Wonkwang University) ;
  • Shin, Seong-Yoon (School of Computer Information & Communication Engineering, Kunsan National University)
  • 투고 : 2016.04.19
  • 심사 : 2016.06.14
  • 발행 : 2016.08.31

초록

오늘날 많은 비용이 국가 의료보장체계의 유지를 위협하고 있다. 국가 질병 통제 및 방지 센터의 감사체계를 동반한 건강관리 역학성에 대한 연구에도 불구하고, 시간 한계, 표본 한계, 대상 질병 한계에 대한 제약이 여전히 존재하고 있다. 이러한 배경에서, 방대한 양의 전수 데이터를 활용하여, 많은 기술들이 건강의 선제적 예측이나 그 대상 질병을 확장하는 분야에 충분하게 적용되고 있다. 우리는 국민건강보험의 구조적 데이터와 소셜네트워크서비스의 비구조적 데이터를 활용하여 질병을 예측하는 모형을 설계하였다. 이 모형은 건강예보서비스를 제공함으로써, 국민건강을 증진시키고 사회적 혜택을 극대화할 수 있다. 또한, 빅데이터 분석에 근거하여, 건강보험비용의 갑작스러운 증가를 감소시키거나 적시적인 질병발생을 예측할 수도 있다. 관련된 의료 예측 사례를 살펴보았고, 제안된 모형의 검증을 위하여 시범과제를 통한 실험을 수행하였다.

Lots of costs threaten the sustainability of the national health-guarantee system. Despite research by the national center for disease control and prevention on health care dynamics with its auditing systems, there are still restrictions of time limitation, sample limitation, and, target diseases limitation. Against this backdrop, using huge volume of total data, many technologies could be fully adopted to the preliminary forecasting and its target-disease expanding of health. With structured data from the national health insurance and unstructured data from the social network service, we attempted to design a model to predict disease. The model can enhance national health and maximize social benefit by providing a health warning service. Also, the model can reduce the advent increase of national health cost and predict timely disease occurrence based on Big Data analysis. We researched related medical prediction cases and performed an experiment with a pilot project so as to verify the proposed model.

키워드

참고문헌

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