Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
권호 표지
DOI QR코드

DOI QR Code

The Study on the CSR -Focused on LG Electronics-

기업의 사회적 책임(CSR)에 관한 연구 -LG전자를 중심으로-

  • Kim, Sung-Gun (Business Administration, Hankuk University of Foreign Studies)
  • Received : 2016.04.20
  • Accepted : 2016.06.20
  • Published : 2016.06.28
Download PDF
⟨ Previous Next ⟩

Abstract

This study deals with Corporate Social Responsibility (CSR) that is emerging as an important issue in modern companies. CSR is not a selective problem but essential. The activities should be done beyond the level observed by law, but by the level of taking their responsibilities to society. This study shows the goal of CSR of LG Electronics and many kinds of CSR activities of LG Electronics through LG Electronics case. For this study, data related to CSR and meetings with CSR department were helped to conduct this study. LG Electronics proceeded CSR through the society, environment, economy to pursue Corporate Substantiality Management. Especially companies play on role of global citizen as a variety of international standards. This activity is achieved by participations of members. This LG Electronics activity present implications of many companies that conduct CSR activitiy.

CSR은 최근 기업들에게 중요한 이수로 대두되고 있으며 CSR활동은 더 이상 선택의 문제가 아니라 필수적인 활동으로 많은 기업들은 법을 준수하는 기초적인 차원이 아니라, 윤리적 책임을 넘어 사회적 책임을 다하려고 노력하고 있다. 이에 본 연구에서는 국내의 대표적인 기업인 LG전자의 사례를 통해 LG그룹의 CSR방향성과 LG전자의 활동사례를 살펴보았다. 이를 위해 LG전자의 CSR관련 자료 검토와 CSR관련부서의 미팅을 통해 본 연구를 수행하였다. LG전자는 LG그룹의 CSR에 대한 기본비전과 목표아래, 지속가능한 경영을 추구하깅 위해 사회, 환경, 경제를 균형적이면서도 통합적으로 고려한 CSR활동을 추진하였다. 특히 다양한 국제기준과 법규를 준수하면서 글로벌 시민으로서 역할을 충실히 수행하고 있다. 이러한 활동은 회사내부에서도 공식적인 업무의 범위로 인정받고 있으며 구성원들의 적극적인 참여 속에 이루어지고 있다. 이러한 LG전자의 활동은 CSR을 도입하려는 기업 뿐 만 아니라, CSR활동을 전개하고 있는 여타 다른 기업에게도 많은 시사점을 제공하고 있다.

Keywords

References

  1. Wood, D. j. & Jones, R. E, "Stakeholder mismatching: a theoretical problem in empirical research on corporate social performance", The international Journal of Organizational Analysis, 3: pp.229-267, 1995 https://doi.org/10.1108/eb028831
  2. The Federation of Korean Industries, "2004 Corporate community relations white book", 2005
  3. Hyong-Oh Cho, "The Effects of Differential Corporate Causal Activities on Consumers' Corporate and Advertising Responses: The Mediating Role of Cause Fit and Cause Favorability", Vol.17, No.5, pp.26-42, 2006
  4. Won-Gyu Na. "A Study on the Corporate Volunteerism, Master's thesis", Department of Social Welfare, Dan Kook University. pp.85-86, 2005
  5. Eun-Jin Do. "Value Maximization strategy of Social Responsibility", POSRI Business Review, Vol.5, No.2, pp.203-229, 2005
  6. Sang-Min Lee, "Corporate Social Responsibility: A Comparative Study of Corporate Philanthropy in the US and Korea. Korean Journal of Sociology", Vol.36, No.2, pp.77-113, 2002
  7. Kak Yoon, Sang-Hee Suh, "The Influence of Corporate Advertising and Social Responsibility Activities on Corporate Image and Brand Attitudes", Advertising Research, 61, pp.47-72, 2003
  8. Samjong KPMG Economic Research Institute, " Korea's corporate social responsibility current status and future directions", SAMJONG Insight, 2010
  9. Donna J. Wood, "Corporate Social Performance Revisited", The Academy of Management Review, Vol.16, No.4, p.695, 1991
  10. Waddock, S. A. & Graves, S. B. 1997. The Corporate Social Performance-Financial Performance Link, Strategic MAnagement Journal, 18:303-319. https://doi.org/10.1002/(SICI)1097-0266(199704)18:4<303::AID-SMJ869>3.0.CO;2-G
  11. Ji-Hae Kim, "The Performance of Corporate Social Responsibility", Doctoral dissertation, Department of Social Welfare, Ewha Womans University, 2010
  12. Hun-Joon Park, Jong-Keon Lee, Beom-Seong Kim, "Why Companies Go Ethical? Business Ethics and Business Performance", The Korea Academy of Business Ethics, Vol.3, pp.115-138, 2001
  13. Jin-Wook Kim, Sun-Young Byun, "Strategic CSR and Corporate Performance in Korean and Japanese Corporations", Korean Academy of International Business, Vol.22, No.1, pp.83-110, 2007
  14. Brown, T. J. & Dacin, P. A, "The Company and the Product: Corporate Association and Consumer Product Responses", Journal of Marketing, Vol.61, No.1, pp.68-84, 1997 https://doi.org/10.2307/1252190
  15. Hae-Ryong Kim, Mun-Gyu Kim, "The internal marketing effects of corporate social responsibility (CSR)", Korean Marketing Association, 2006 Summer integrated symposium, pp.1-10, 2007
  16. Hyoung-Koo Moon, Tae-Kyu Park, "Corporate Philanthropy in Korea: It Status and Relationships with Performance", Korean Association of Nonprofit Organization Research, Vol.4, No.2, pp.183-224, 2005
  17. Seung-Hee Lee, Jae-Hong Do, Sang-Baek Han, Joon-Mo Kang, "Effects of Corporate Social Activities on Purchase Intention and Corporate Image-The Mediating Role of Consumer's Emotion", Journal of Digital Convergence, Vol.9, No.2, 89-100, 2011
  18. Nam-Gu Park, "A Study on the Effect of the Corporate Social Responsibility Activities on Brand Equity and Purchase Intention-Focused on Moderating Effect of the Customer's Mobile Communication Service Quality", Journal of Digital Convergence, Vol.12, No.12, 189-202, 2014
  19. Do-Sung Na, Wook-Bin Leem, Yong-Soo Kang, "The impact of CSR activities in Domestic SMEs on their financial performances; analysis of the difference between B2B and B2C", Journal of Digital Convergence, Vol9, No.6, 325-341, 2011
  20. Dong-Ju Shin, Yen-Yoo You, "A Study on the Impact of Corporate Social Responsibility on Organizational Trust and Labor-Management Relations", Journal of Digital Convergence, Vol.9, No.5, 123-140, 2011
  21. LG Electronics CSR Team, "2014-2015 LG Electronics Sustainability Report", 2015
  22. Soo-Jung Park, Hee-Won Cha, "A Study on the Effect of the Corporate Reputation, Perceived Motivation and Perceived Fit of Corporate Social Responsibility on the Recognition of Corporate Legitimacy in Crisis - Based on the Oil Spill Incidence of Samsung Heavy Industries", Korean Association For Communication, Vol.45, pp.496-532, 2009.
  23. Eun-Young Park, Dong-Gi Kwag, "The Study on the Market Competitiveness Reinforcement for Convergence Industry", Journal of the Korea Convergence Society, Vol. 6, No. 5, pp. 99-106, 2015. https://doi.org/10.15207/JKCS.2015.6.5.099
  24. Kyung-sook Kim, "Advertising Contents based on Semiotic Methodology", Journal of the Korea Convergence Society, Vol. 6, No. 6, pp. 87-93, 2015. https://doi.org/10.15207/JKCS.2015.6.6.087