Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)

The Korean Society of Business Venturing (한국벤처창업학회)
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A Study on Exploring Factors Having Influenced on Silver Industry to Activate Senior Start-up : Using Big-Data

실버산업의 영향요인 탐색을 통한 시니어창업 활성화: 빅데이터(BIgData) 분석

  • Park, Sang Kyu (College of Business, Kangwon National University) ;
  • Kang, Man Su (Business Planing Team, Seoul Credit Guarantee Foundations) ;
  • Son, Hee Young (Team of Research & Development, Korea Institute of Startup & Entrepreneurship Development) ;
  • Cho, Sung Hyun (Team of Research & Development, Korea Institute of Startup & Entrepreneurship Development)
  • Received : 2016.09.06
  • Accepted : 2016.10.28
  • Published : 2016.12.31
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Abstract

Recently, as the popularization of the mobile and the internet, the need of big data technology using a vast amount of data which contains the information has emerged. Big data technology has been used in various fields but use of the public sector is still insufficient. So, this study applies them. This study explores factors influencing silver industry as keywords, graving has effect on the present as well as future society. Results, five variables are 'silver Industry', 'senior citizen who lives alone', 'aging', 'birth' and 'retirement' were searched, and it was confirmed that they are correlated with one another. Results of analyzing the influence of the other four parameters on "Silver Industry", they have an effect significantly. In addition, it proposed the need of the 'providing living space of senior citizen who lives alone', 'childbirth support policy', 'support to vitalize silver startup senior manpower of technology' as an alternative to develop the silver industry. This study provided the theoretical implications that is exploring factors through a quantitative approach using big data and the practical implication is to suggest an alternative.

최근 인터넷, 모바일 등의 보급이 보편화됨에 따라, 많은 정보를 담고 있는 방대한 양의 데이터를 활용한 빅데이터(BigData) 기술의 필요성이 대두되고 있다. 빅데이터 기술은 다양한 분야에서 활용되고 있는 반면, 공공분야에서의 활용은 아직 미흡한 실정으로 본 연구에서 이를 적용하고자 한다. 다양한 공공분야 중 현재 뿐 아니라 미래사회에 큰 영향을 미치게 될 고령화를 키워드(Key-Word)로 실버산업에 영향을 미치는 요인을 탐색하였다. 분석결과, 실버산업, 독거노인, 노화, 출생, 퇴임 의 5개 변수가 탐색되었으며, 서로 상관이 있는 것으로 확인되었다. 이에 실버산업에 대하여 나머지 4개의 변수의 영향력을 분석한 결과, 통계적으로 유의한 영향을 미치는 것으로 확인되었다. 또한, 실버산업 발전의 대안으로써 독거노인 주거 공간 마련, 출산장려, 시니어 기술인 실버창업 활성화 지원의 필요성을 제안하였다. 본 연구는 빅데이터를 활용한 계량적 접근을 통해 요인을 탐색하였다는 측면에서 이론적 시사점을 제공하였으며, 그 대안을 제시함으로써 실무적 시사점을 제공하고자 하였다.

Keywords

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