Journal of the Korea Safety Management & Science (대한안전경영과학회지)

Korea Safety Management & Science (대한안전경영과학회)
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Empirical Study on the Consumption Value of Repurchase Intentions

소비가치가 재구매 의도에 미치는 실증적 연구

  • Chung, Soon-Suk (Dept. of Industrial and Management Engineering, Korea National University of Transportation) ;
  • Kim, Kwang-Soo (Dept. of Industrial and Management Engineering, Korea National University of Transportation)
  • 정순석 (한국교통대학교 산업경영공학과) ;
  • 김광수 (한국교통대학교 산업경영공학과)
  • Received : 2016.10.20
  • Accepted : 2016.12.21
  • Published : 2016.12.30
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Abstract

In this paper, we present the theoretical aspects and practical implications in terms of the following: First, the consumption value of the consumer is validated against the effects of the smart phone. Second, the consumption values by brand has its purpose is to verify the differences by navigating to the impact of repurchase. The data was collected in a self-administered survey 210 undergraduate students, using smartphone between september 9th-30th, 2014. A total of 152 questionnaires were collected and used for the data analysis.

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References

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