복식문화연구 (The Research Journal of the Costume Culture)

  • 제24권2호
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  • Pages.263-272
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  • 2016
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  • 1226-0401(pISSN)
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  • 2383-6334(eISSN)
복식문화학회 (The Costume Culture Association)
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스마트패션제품 수용에 관한 연구 - 확장된 기술수용모형 실증연구 -

A study on acceptance of smart fashion products - An empirical test of an extended technology acceptance model -

  • Jeong, So Won (Dept. of Clothing & Textiles, Sangmyung University) ;
  • Roh, Jung-Sim (Dept. of Clothing & Textiles, Sangmyung University)
  • 투고 : 2016.04.15
  • 심사 : 2016.04.29
  • 발행 : 2016.04.30
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초록

Using the extended technology acceptance model (TAM), the study aimed to understand consumers' adoption process for smart fashion products. The research model was designed to examine the impacts of perceived ease of use and usefulness on attitude and behavior intention toward smart fashion products based on the technology innovativeness, enjoyment, and subjective norm variables. An online survey was conducted on consumers by employing a marketing research company. A total of 230 useable responses were obtained. Confirmatory Factor Analysis (CFA) was performed to test the measurement model. The proposed hypotheses were tested by employing the Structural Equation Model (SEM). The results found a positive impact of perceived ease of use on usefulness and a positive influence of usefulness on attitude and behavior intention. Attitude had a positive effect on behavior intention. In addition, technology innovativeness was found to have a positive influence on perceived ease of use and enjoyment had a positive influence on usefulness and attitude. Subjective norm predicted behavior intention. The findings of the study contribute to smart fashion literature and have important implications for smart fashion product developers and marketers, as they offer insights into the important role of technology innovativeness, enjoyment, and subjective norms perceived by consumers in improving attitudes and behavior intentions toward the products. Limitations and future research directions are discussed.

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참고문헌

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피인용 문헌

  1. Consumers’ perceptions of interactive digital signage in a fashion store vol.26, pp.6, 2018, https://doi.org/10.29049/rjcc.2018.26.6.836
  2. 혁신의 확산 혹은 혼란 - 스마트 의류 잠재적 채택자 관점 - vol.26, pp.2, 2016, https://doi.org/10.29049/rjcc.2018.26.2.157
  3. Consumer resistance to innovation: smart clothing vol.7, pp.None, 2016, https://doi.org/10.1186/s40691-020-00210-z