Journal of the Architectural Institute of Korea Structure & Construction (대한건축학회논문집:구조계)

  • 제32권4호
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  • Pages.41-48
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  • 2016
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  • 1226-9107(pISSN)
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  • 2384-1788(eISSN)
Architectural Institute of Korea (대한건축학회)
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Development of Evaluation Methodology on the Image of Construction Industry

건설산업의 이미지 평가방법론 개발

  • 투고 : 2016.02.01
  • 심사 : 2016.03.29
  • 발행 : 2016.04.30
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초록

This study was conducted for the purpose of developing the evaluation method of construction industry image that can efficiently evaluate and manage the future image of the construction industry. The following are the main conclusions obtained by performing this study. Firstly, we have classified the construction industry images into 3 large groups, 8 middle groups, and 32 small groups and calculated the importance of each item by using AHP technique. Secondly, we have organized the working process of construction industry image evaluation into 5 large groups and 25 types of working contents as well as appointing Ministry of Land, Infrastructure, and Transport, construction-related organizations, research institutes and academic communities as executing agencies. Thirdly, we have established a concrete methodology for efficient evaluation of construction industry image by carrying out survey targeting experts. Lastly, we have investigated the practicability of finalized evaluation method of construction industry image, the validity of image keyword, and reliability of image evaluation results to the experts in order to verify their excellence.

키워드

과제정보

연구 과제 주관 기관 : 한국연구재단

참고문헌

  1. Cho, H. H., Park, U. Y., & Kim, H. S. (2005). Implementing Image-Improving Strategy in Korean Construction Industry by Benchmarking the Japan's Case, Journal of the Architectural Institute of Korea. Structure & Construction Section, 21(11), 199-206
  2. Kim, S. B., Lee, J. D., & Cho, J. H. (2008). A Benchmarking Study of International Cases on Construction Image Improvement. Journal of the Korean Society of Civil Engineers, 28(1D), 93-106
  3. Lee, D. E., Shin, W. S., & Son, C. B. (2014). An Image Analysis of Construction Worker on the Construction Industry and Its Improvement Measures, Journal of the Architectural Institute of Korea. Structure & Construction Section, 30(11), 89-96
  4. Lee, E. S., & Kim, M. H. (1995). A Survey Report on the Image of the Construction Industry and Workers' Perception on Employment Environment in Korea, Research Report, Construction Economy Research Institute of Korea.
  5. Park, M. J. (2005). Analysis of the Factors Influencing the Image of the Construction Industry, Thesis, Dongguk University.
  6. Shin, W. S., & Son, C. B. (2013). Analyzing the Image Status of Construction Industry and Its Improvement Measures, Journal of the Architectural Institute of Korea. Structure & Construction Section, 29(10), 141-148
  7. Shin, W. S., & Son, C. B. (2014a). Analyzing the Keyword for Image Evaluation of Construction Industry, Journal of the Architectural Institute of Korea. Structure & Construction Section, 30(5), 117-124 https://doi.org/10.5659/JAIK_SC.2014.30.5.117
  8. Shin, W. S., & Son, C. B. (2014b). An Evaluation of the Public Image on Construction Industry and Its Improvement Measures, Journal of the Architectural Institute of Korea. Structure & Construction Section, 30(9), 79-86