Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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A Study on the Landmark for Regional Revitalization

지역 활성화를 위한 랜드마크 개발

  • Lim, Chae-Suk (Department of Product Design, Hyupsung University)
  • 임채숙 (협성대학교 예술대학 제품디자인학과)
  • Received : 2016.02.11
  • Accepted : 2016.03.03
  • Published : 2016.03.31
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Abstract

A landmark is a representative image of a given region that impresses distinct regional characteristics upon visitors. As such, there is a need for each local government to develop a symbolic landmark. We investigated examples of landmark development intended to promote regional revitalization in hopes to provide a basic guideline for developing future landmarks, related tourism products, and tourism promotion policy. Aomori prefecture in Japan was selected as a site for a field study. For a long time, Japan has tried to internationalize and revitalize its provincial regions by establishing various tourism policies. In order to foster the tourism industry in rural areas that are behind in development, Aomori prefecture sought to promote local revitalization through the development of tourism products and cultural space centered on a landmark. Based on this example, we can summarize the conditions for successful landmark development as follows. First, in deciding on the symbolism or the design of a landmark, we must fully investigate and understand the given region and invest sufficient time and funds. Second, we must consider the accessibility of the landmark and make sure its surroundings can also serve as a tourist attraction element. Third, in order to increase the value of visiting a landmark, it is important to provide a variety of things to see and enjoy both inside and outside of the landmark, which can be achieved through continuous operation and management of amenities and diverse programs.

랜드마크는 지역을 대표하는 이미지로서, 그 곳을 방문하는 관광객에게 지역의 특징을 인식시키기 때문에, 각 지방자치단체에서는 상징적인 랜드마크 개발이 필요하다. 본 연구는 지역 활성화를 위한 랜드마크 개발에 대한 사례를 연구함으로써, 향후 랜드마크를 개발하고 이를 통해 새로운 관광 상품 및 관광 진흥 정책을 개발을 위한 기본지침으로 활용되기를 기대한다. 본 연구를 위해서 현지조사지로서 일본 아오모리 현을 대상하였고, 현지조사와 문헌조사가 병용되었다. 일본은 오래전부터 다양한 관광정책의 수립을 통하여 지방의 국제화 및 활성화를 모색해 왔다. 특히, 아오모리 현은 개발이 늦어진 농촌지역의 관광산업을 발전시키기 위하여 랜드마크를 중심으로 관광 상품과 문화 공간 개발을 통한 지역 활성화를 꾀하였다. 아오모리 현의 사례를 바탕으로, 성공적인 랜드마크 개발을 위한 조건을 정리하면 다음과 같다. 첫째, 랜드마크의 상징성이나 디자인을 결정함에 있어서 해당 지역에 대한 충분한 이해와 조사가 실행되어야 하며, 시간과 비용을 투자해야 한다. 둘째, 랜드마크로의 접근성을 고려해야 하며, 주변 환경이 랜드마크와 더불어 관광요소로 작용될 수 있어야 한다. 셋째, 랜드마크의 방문가치를 높이기 위해서 편의시설 및 다양한 프로그램의 지속적인 운영 및 관리를 통해 랜드마크 내 외부에서 다양한 즐길거리, 볼거리를 제공하는 것이 중요하다.

Keywords

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