참고문헌
- Ahn, K., & Kim, M. R. (1991). A study on the relationship of store-image/self-image congruity and store preference. Journal of Consumers Studies, 2(2), 1-17.
- Birdwell, A. E. (1968). A study of the influence of image congruence on consumer choice. The Journal of Business, 41(1), 76-88. https://doi.org/10.1086/295047
- Chung, I. H. (2001). The study on desired image and fabric preference of woman college student for apparel. The Research Journal of the Costume Culture, 9(4), 629-638.
- Chung, I. H. (2009). A study on the premium price perception for high functional sports/leisure wear related to sports/leisure activity, well-being health consciousness, and demographic variables. Journal of the Korean Society of Clothing and Textiles, 33(9), 1506-1518. https://doi.org/10.5850/JKSCT.2009.33.9.1506
- Chung, I. H. (2013). Perception of high functional underwear according to innovation cues: Perception difference of reference price, preference, quality and their relationships. Journal of the Korean Society of Clothing and Textiles, 37(5), 645-654. doi:10.5850/JKSCT.2013.37.5.645
- Chung, I. H., & Rhee, E. Y. (1992). A study on clothing images: Their constructing factors and evaluative dimensions. Journal of the Korean Society of Clothing and Textiles, 16(4), 379-391.
- Chung, I. H., & Rhee, E. Y. (1996). Clothing and self-image. Journal of the Korean Society of Clothing and Textiles, 20(1), 207-217.
- Graeff, T. R. (1996). Image congruence effects on product evaluations: The role of self-monitoring and public/private consumption. Psychology & Marketing, 13(5), 481-499. doi:10.1002/(SICI)1520-6793(199608)13:5<481::AID-MAR3>3.0.CO;2-5
- Han, S. L., Hong, S. T., & Lee, S. H. (2012). The effect of retailer-self image congruence on retailer equity and repatronage intention. Journal of Distribution Research, 17(2), 29-62.
- Hosany, S., & Martin, D. (2012). Self-image congruence in consumer behavior. Journal of Business Research, 65(5), 685-691. doi:10.1016/j.jbusres.2011.03.015
- Jamal, A., & Goode, M. M. H. (2001). Consumers and brands: A study of the impact of self-image congruence on brand preference and satisfaction. Marketing Intelligence & Planning, 19(7), 482-492. doi:10.1108/02634500110408286
- Kressmann, F., Sirgy, M. J., Herrmann, A., Huber, F., Huber, S., & Lee, D. J. (2006). Direct and indirect effects of selfimage congruence on brand loyalty. Journal of Business Research, 59(9), 955-964. doi:10.1016/j.jbusres.2006.06.001
- Lee, J. H. (2015). The influence of self-continuity and selfcongruity type on consumer attitudes toward innovative products. Unpublished master's thesis, Ewha Womans University, Seoul.
- Lowe, B. (2006). Pricing strategy and the formation and evolution of reference price perception in new product categories. Unpublished doctoral dissertation, Griffith University, Brisbane.
- Na, Y. E. (1992). Primary factor affecting on the preference for clothing styles: Similarity and familiarity. Unpublished master's thesis, Seoul National University, Seoul.
- Park, C. S. (2014). Principles of marketing (5th ed.). Paju: Bobmunsa.
- Sirgy, M. J. (1982). Self-concept in consumer behavior: A critical review. Journal of Consumer Research, 9(3), 287-300. https://doi.org/10.1086/208924
- Sirgy, M. J., & Danes, J. E. (1982). Self-image/product-image congruence models: Testing selected models. Advances in Consumer Research, 9(1), 556-561.
- Sirgy, M. J., Grewal, D., Mangleburg, T. F., Park, J. O., Chon, K. S., Claiborne, C. B., Johar, J. S., & Berkman, H. (1997). Assessing the predictive validity of two methods of measuring self-image congruence. Journal of the Academy of Marketing Science, 25(3), 229-241. doi:10.1177/0092070397253004
- Yoon, N., & Youn, S. (2010). The effects of fashion luxury consumption values on the perceived acquisition value and the role of reservation price. The Research Journal of the Costume Culture, 18(4), 774-788. https://doi.org/10.29049/rjcc.2010.18.4.774