Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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Influence Analysis of Preference Characteristics for Real Estates Investment Satisfaction and Re-Investment Intention

부동산 투자의 선호특성이 투자만족도 및 재투자의사에 미치는 영향 분석

  • 백준석 (한양대학교 도시대학원 도시개발경영학과) ;
  • 이주형 (한양대학교 도시대학원 도시개발경영학과)
  • Received : 2015.12.10
  • Accepted : 2016.02.04
  • Published : 2016.02.29
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Abstract

This study analysed how real estate investor's preference influences the investment satisfaction and re-investment intention. For the study, the investment preference was analysed using the PLS Structural Equation Model. The profitability and safety among the investment behavioral factors influenced the investment satisfaction the most. The facility characteristics among the investment behavioral factors influenced the investment satisfaction slightly. Finally, the investment satisfaction among the investment preferences influenced the re-investment intention mainly.

본 연구는 투자자의 부동산 투자의사결정에 있어 투자선호특성이 투자만족도를 경유하여 재투자의사에 미치는 영향구조를 분석하기 위해 투자선호특성을 규명하고, PLS구조방정식 모형을 활용하여 분석하였다. 분석결과, 우선 투자행동요인으로 구분된 수익성, 안전성, 위험성, 규제완화 중 수익성과 안정성 부문이 투자만족도에 유의한 영향을 미치는 것으로 나타났으며, 수익성 부문이 투자만족도에 큰 영향을 미치는 것으로 도출되었다. 다음으로 부동산특성요인으로 구분된 입지특성, 시설특성 중 입지특성이 투자만족도에 유의한 영향을 미치는 것으로 나타났다. 마지막으로 부동산 투자의 투자자 선호특성에 대한 투자만족도는 재투자의사에 유의한 영향을 미치는 것으로 나타났다.

Keywords

References

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