Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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Study on the effect of the physical environment of the Gangwon region art museum on the level of satisfaction of the visit

강원지역미술관 물리적환경이 방문만족도에 미치는영향 연구

  • Kim, Do-Yeon (Division of Culture art Business, Chungang University) ;
  • Lee, Kyeong-Ryul (Division of Performing video Creation, Chungang University)
  • 김도연 (중앙대학교 문화예술경영) ;
  • 이경률 (중앙대학교 공연영상창작)
  • Received : 2015.07.22
  • Accepted : 2016.01.05
  • Published : 2016.01.31
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Abstract

Local art museums are being operated as non-profit organizations for the advancement of the collection, preservation, research, exhibition and education on art-related materials. The art museum is based on the physical environment of the means created by the human will. This study examined the visit satisfaction of the physical environment of the Gangwon Regional art museum. For the measurement, the Art Museum physical environment, kimhonghee (2012), was used as the elements, and Parasurama based on the SERVQUAL model was analyzed. The SPSS 18.0K statistics program was used to analyze the results, and the analysis of the elements of the physical environment of the art museums resulted in the surrounding factors, viewing factors, human factors, and facility factors. Regarding the level of satisfaction of the visitors, there was a difference in the level of satisfaction of the elements of the physical environment for each of the factors according to the gender, and it was confirmed that they generally have a positive (+) effect. The Gangwon Regional Art Museum is building a better physical environment to look forward and continue to communicate with the visitors.

지역미술관은 미술자료의 수집, 보존, 연구, 전시, 교육의 기능을 갖추고 지역사회 발전을 위해 비영리적 기관으로 운영되고 있다. 이러한 미술관의 기반인 물리적 환경은 '인간에 의해 창조된 것'을 뜻하며 그 중요성이 강조되고 있다. 본 연구는 강원지역을 중심으로 미술관 물리적환경이 방문만족도에 주는 영향을 살펴보았다. 미술관 서비스 요소는 김홍희 (2012)의 연구를 참고하였고, Parasurama의 SERVQUAL 모형을 근거로 하였다. SPSS 18.0K 통계프로그램을 통해 강원지역 미술관 물리적 환경요인은 주변요인, 관람요인, 인적요인, 시설요인으로 나타났다. 가설검증 결과로 미술관 물리적환경은 전반적인 방문객 만족도와 성별에 따른 방문객 만족도에 정(+)적 영향을 주었고, 요인에 따라 차이가 있음을 확인하였다. 결과를 통해서 강원지역 미술관이 더 나은 물리적 환경을 구축하고 방문객과 지속적으로 소통하기를 기대한다.

Keywords

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