The Journal of Korean Association of Computer Education (컴퓨터교육학회논문지)

The Korean Association of Computer Education (한국컴퓨터교육학회)
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A Study on the Effect of Ethical Orientation on Digital Piracy

윤리적 성향이 디지털 콘텐츠 불법복제에 미치는 영향연구

  • Received : 2015.09.28
  • Accepted : 2016.01.13
  • Published : 2016.01.30
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Abstract

This paper is concerned with identifying the determinants of committing digital piracy in university settings. Using a theoretical model based on Theory of Reasoned Action, the causal relationship among the research variables, including intention to commit digital piracy, attitude, subjective norm and fear of legal consequences, is developed. Results from 295 survey responses indicate that fear of legal consequences affect the subjective norm and the attitude, which in turn influence the intention to commit digital piracy. In addition, relativism based on EPQ(Ethics Perception Questionnaire) is introduced as a moderating variable. The relative influences of path coefficients are investigated and implications from findings are also discussed.

본 연구는 디지털 콘텐츠의 불법복제와 관련하여 이에 영향을 미치는 다양한 요인을 분석하고자 이러한 행위가 비교적 빈번하게 발생한다고 판단되는 대학 현장에서의 불법행위에 초점을 두고 사용자의 윤리적 성향과의 상관관계를 분석하였다. 합리적 행동이론을 토대로 디지털 콘텐츠 불법복제의도, 태도, 주관적 규범, 불법복제 적발시 예상되는 처벌의 심각성 등의 연구요인을 도입하고 설문조사를 통해 연구모형의 타당성을 검증하였다. 295개 설문자료를 이용하여 가설 검증을 시도한 결과, 처벌의 심각성은 주관적 규범과 태도에 영향을 미치며, 이 두 요인은 디지털 콘텐츠 불법복제의도에 유의한 영향을 미치는 것으로 나타났다. 또한 윤리인식 설문이론을 토대로 하는 상대주의 개념을 조절변수로 설정하여 연구모형을 구성하는 계수간의 차이를 분석하고 시사점도 함께 논의하였다.

Keywords

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