References
- An, G. H., Han, S. M., & Jun, S. Y. (2009). Strategic brand management (the third edition). Gyeonggido: Hakhyunsa.
- Baik, J. E., Hwang, S. J., & Chun, H. K. (2014). The Effects of Sports Brand Advertising Model, Brand Recognition, and Consumer Subjectivity on Consumers Preference. Journal of the Korean Society of Costume, 64(1), 18-30. https://doi.org/10.7233/jksc.2014.64.1.018
- Barbara, L., Huffman, C. D., & James, W. (1990). Knowledge and Context Effects on Typicality and Attitude Judgements. Advances in Consumer Research, 17, 257-265.
- Brennan, I. & Bahn, K. D. (2006). Literal versus extended symbolic messages and advertising effectiveness: The moderating role of need for cognition. Psychology & marketing, 23(4), 273-295. https://doi.org/10.1002/mar.20111
- Cacioppo, J. T., Petty, R. E., Kao, P. C., & Rodriguez, R. (1986). Central and Peripheral Routes to Persuasion: An Individual Difference Perspective. Journal of Personality and Social Psychology, 51(5), 1032-1043. https://doi.org/10.1037/0022-3514.51.5.1032
- Chang, C. T. & Yen, C. T. (2013). Missing Ingredients in Metaphor Advertising: The Right Formula of Metaphor Type, Product Type, and Need for Cognition. Journal of advertising, 42(1), 80-94. https://doi.org/10.1080/00913367.2012.749090
- Financial news. (2016. 9. 25). The city is popular for out door fitting anywhere in the design .... Aimed at women, white color slim. Financial news. Retrieved from http://www.fnnews.com/news/201609251639331524
- Gim, W. S. (2007). The Efficient Assessment of Need for Cognition: K-NFC-S. Korean Journal of Consumer and Advertising Psychology, 8(1), 127-133. https://doi.org/10.21074/kjlcap.2007.8.1.127
- Haugtvedt, C. P., Petty, R. E., & Cacioppo, J. T. (1992). Need for cognition and advertising: Understanding the role of personality variables in consumer behavior. Journal of Consumer Psychology, 1(3), 239-260. https://doi.org/10.1016/S1057-7408(08)80038-1
- Je, E. S. (2012). Study on the Clothing Selection Criteria and Purchasing Satisfaction according to the Outdoor Wear Benefit. Journal of Fashion Business, 16(4), 1-12.
- Jeon, H. S. (2005). The Research on the Moderating Role of Ad Type and Need for Cognition in the Causal Relation Model Context : Focused on Aad and Ab. The Korean Journal of Advertising, 16(2), 205-232.
- Jeon, K. H. (2008). Effects of Need for Cognition and Ad Type on Effectiveness of Ad. Journal of Product Research, 26(2), 153-159.
- Jin, H. J. & Rhee, E. Y. (2007). Product Evaluations toward Apparel Brand and Ingredient Brand Related to Outdoor Sportswear Consumers' Leisure Involvement and Product Knowledge. Journal of the Korean Society of Clothing and Textiles, 1333-1341.
- Jun, S. Y. & Huh, J. H. (2006). Influence of the Dominant Compeitive Brand in the Extension Product Category on Consumer's Brand Extension Evaluations. Korea Marketing Association, 21(4), 1-22.
- Jung, S. Y. & Hwang, S. J. (2015). The Effect of Self-Monitoring, Pioneer Brand Awareness, Types of Endorsers on Quality Perception of Me-Too Brands-Focused on Outdoor Brand-. Journal of the Korean Society of Costume, 65(8), 22-34. https://doi.org/10.7233/jksc.2015.65.8.022
- Kang, H. M. & Kim, J. K. (2016). The Effect of Social Values of Outdoor Clothing Customer on Outdoor Clothing Benefits Sought and Consumption Behavior. Journal of Sport and Leisure Studies, 64(-), 157-168.
- Kim, C. S. & Lee, H. S. (2012). A study on the effects of comparative advertising: Focusing on the effects of advertising endorser and competitive brand interference. The Korean Journal of Advertising, 23(3), 7-32.
- Kim, S. Y. (2015). A Study on the Development Process and Changes of the Outdoor Clothing Advertising Market. Journal of Korea Digital Design Council, 15(1), 753-762.
- Kuo, J. C., Horng, D. J., Lin, C. L., & Lee, S. H. (2012). The causal relationship between need for cognition and advertising recall. Social behavior and personality, 40(6), 1025-1032. https://doi.org/10.2224/sbp.2012.40.6.1025
- Kwak, J. H. & Hwang, S. J. (2011). The Influences of Dominant Brand in the Extension Product Category on Consumer Attitude About Fashion Brand Extension. Journal of the Korean Society of Costume, 61(10), 89-103.
- Kwak, J. S., Moon, J. Y., & Lee, W. H. (2009). The attraction effect of comparative advertising on the evaluation of advertising and purchase intention of late entrant. Journal of Undustrial Economics and Business, 22(4), 1535-1555.
- Lee, B. K. (2011). The Effects of Mental Simulation and Temporal Distance on Product Attitude and Behavioral Intention in Comparative Advertising. The Korean Journal of Advertising, 22(2), 129-151.
- Lee, C. S. & Yu, S. Y. (2004). A study on the effects of brand typicality and innovation in comparative advertising: Focus on comparative object and comjparative method. The Korean Journal of Advertising, 15(2), 227-260.
- Lee, I. R. (2016. 9. 26). Changed out the door ... Life style floats. Apparel news. Retrieved from http://www.apparelnews.co.kr/naver/view.php?iid=62615
- Lee, M. K., Kim, D. H., Kwon, H. S., Kim, J. Y., & Park, S. Y. (2002). Comparative appeals and message sidedness: Moderating roles of product characteristics. The Korean Journal of Advertising, 13(2), 113-145.
- Lee, M. Y. (2004). The effect of comparative advertising : Moderating roles of typicality of the attribute. The Korean Journal of Advertising, 15(2), 151-176.
- Mackenzie, S. B., Lutz, R. J., & Belch, G. E. (1986). The role of attitude toward the Ad as a mediator of advertising effectiveness: A test of competing explanation. Journal of Marketing Research, 2 (May), 130-143.
- Martin, B. A. S., Lang, B., & Wong, S. (2004). Conclusion Explicitness in Advertising : The Moderating Role of Need for Cognition (NFC) and Argument Quality(AQ) on Persuasion. Journal of advertising, 32(4), 57-66.
- Mun, M. S. (2012 september). 2015 Fashion market size, 45 trillion 4000 hundred million, Fashionbiz. Retrieved from http://www.fashionbiz.co.kr/TN/?cate=2&recom=2&idx=149079
- Na, J. H. (2002). The Corporation's Adding Attribute Strategy Considering Brand Typicality. Korean Journal of Consumer and Advertising Psychology, 3(2), 55-73.
- Na, J. H., Park, S. Y., & Hong, S. J. (2008). The Impact of Information Presentation Type on Comparison Advertising: Moderating Effect of Attribute Typicality. Korea Journal of Business Administration, 21(4), 1443-1462.
- Nam, S. (2015). A Study on the Effect of Uncertainty Avoidance Propensity, Comparative Advertising Message, and Fashion Product Type on Advertisement Attitude(Unpublished master's thesis). SungKyunKwan University, Seoul, Korea.
- Perkins, W. S. & Reyna, V. F. (1990). The effects of expertise on preference and typicality in investment decision making. Advances in Consumer Research, 17(1), 1-19. https://doi.org/10.1086/208532
- Petty, R, E., Cacioppo, J. T., & Schumann, D. (1983). Central and peripheral routes to advertising effectiveness: The moderating role of involvement. Journal of Consumer Research, 10, 135-146. https://doi.org/10.1086/208954
- Pierro, A., Giacomantonio, M., Pica, G., Mannetti, L., Kruglanski, A. W., & Tory Higgins, E. (2013). When comparative ads are more effective: Fit with audience's regulatory mode. Journal of Economic Psychology, 38(-), 1-14. https://doi.org/10.1016/j.joep.2013.06.002
- Pillai, K. G. & Goldsmith, R. E. (2008). How brand attribute typicality and consumer commitment moderate the influence of comparative advertising. Journal of Business Research, 61(9), 933-941. https://doi.org/10.1016/j.jbusres.2007.10.002
- Priester, J. G., Joseph, R., Nayakuppum, D. J., & Park, K. W. (2004). Brand congruity and comparative advertising: When and Why comparative advertisements ead to greater elaboration. Journal of Consumer Psychology, 14(1&2), 115-123. https://doi.org/10.1207/s15327663jcp1401&2_13
- Reinhard, M. A. & Messner, M.(2009). The effects of source likeability and need for cognition on advertising effectiveness under explicit persuasion. Journal of Consumer Behaviour, 8(4), 179-191. https://doi.org/10.1002/cb.282
- Rhee, Y. J. & Lee, E. O. (2011). The Qualitative Study on Outdoor Sportswear Purchase Behavior-Focusing on Functional Fabric Awareness Level and Benefits Sought-. The Costume Culture Association, 19(5), 1088-1101. https://doi.org/10.29049/rjcc.2011.19.5.1088
- Song, J. Y. (2015). Plateau right out the door ... "change lives", turning the business strategy. Money today. Retrieved from http://www.mt.co.kr/view/mtview.php?type=1&no=2015052816325697879&outlink=1
- Sung, H. W. (2011). Merchandising Process Analysis of Outdoor Sportswear Brands. Journal of the Korean Society of Clothing and Textiles, 35(3), 243-253. https://doi.org/10.5850/JKSCT.2011.35.3.243
- Thompson, D. V. & Hamilton, R. W. (2006). The effect of information processing mode on consumer's responses to comparative advertising. Journal of Consumer Research, 32, 530-541. https://doi.org/10.1086/500483
- Thompson, M. M. & Zanna, M. P. (1995). The conflicted individual-personality-base-d and domain-specific antecedents of ambivalent social attitudes. Journal of Personality, 63, 259-288. https://doi.org/10.1111/j.1467-6494.1995.tb00810.x
- Veryzer, R. W. & Hutchinson, J. W. (1998). The influence of Unity and prototypicality on aesthetic response to new product designs. Journal of Consumer Research, 24(March), 374-394. https://doi.org/10.1086/209516
- Wilkie, W. L. & Parris, P. (1975). Comparison advertising: problems and potential. Journal of Marketing, 24(1), 3-6.
- Yagci, M. I., Biswas, A., & Dutta, S. (2009). Effects of comparative advertising format on consumer responses: The moderating effects of brand Image and attribute relecance. Journal of Business Research, 62, 768-774. https://doi.org/10.1016/j.jbusres.2008.03.005
- Yeo, J. S. (2007). Moderating Role of Self Regulatory Focus in Effect of Comparison Type on Brand Attitude. The Korean Journal of Advertising, 18 (5), 339-349.
- Yi, Y. J. & Han, D. H. (2009). The Relative Influence of Ad Attitude and Brand Cognition on Brand Attitude in Comparative Advertising : Functional Products vs. Hedonic Products. Advertising Research, -(83), 128-153.