References
- Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs, NJ: Prentice-Hall.
- Bell, D. E. (1982). Regret in decision making under uncertainty. Operations Research, 30(5), 961-981. https://doi.org/10.1287/opre.30.5.961
- Berry, L. L., & Parasuraman, A. (1991). Marketing services: Competing through quality. New York, NY: The Free Press.
- Blackwell, R. D., Miniard, P. W., & Engel, J. F. (2001). Customer behavior (9th ed.). Fort Worth, TX: Harcourt College Publishers.
- Cacioppo, J. T., & Petty, R. E. (1982). The need for cognition. Journal of Personality and Social Psychology, 42(1), 116-131. doi:10.1037/0022-3514.42.1.116
- Cha, I. S., & Lee, K. H. (2004). Qualitative study on emotion aspect experiencing when consumers are purchasing clothing through T.V home-shopping. Journal of Fashion Business, 8(1), 34-48.
- Cho, Y. J., & Koh, A. R. (2001). A study on psychological characteristics and clothing benefits sought according to fashion leadership. Journal of Consumer Studies, 12(3), 171-190.
- Cohen, J. B., & Goldberg, M. E. (1970). The dissonance model in post-decision product evaluation. Journal of Marketing Research, 7(3), 315-321. doi:10.2307/3150288
- Connolly, T. & Butler, D. J. (2006). Regret in economic and psychological theories of choice. Journal of Behavioral Decision Making, 19(2), 139-154. doi:10.1002/bdm.510
- Dube, L., & Morgan, M. S. (1996). Trend effects and gender differences in retrospective judgements of consumption emotions. Journal of Consumer Research, 23(2), 156-162. https://doi.org/10.1086/209474
- Ferguson, M. A, Chung, M. S., & Weigold, M. F. (1985, May). Need for cognition and the medium dependency components of reliance and exposure: A study of newpaper, magazine, television, and radion dependency. Paper presented at the meeting of the International Communication Association, Honolulu, HI.
- Festinger, L. (1957). A theory of cognitive dissonance. Stanford, CA: Stanford University Press.
- Gim, W. S. (2007). The efficient assessment of need for cognition: K-NfC-S. The Korean Journal of Consumer and Advertising Psychology, 8(1), 127-133. https://doi.org/10.21074/kjlcap.2007.8.1.127
- Haugtvedt, C., Petty, R. E., Cacioppo, J. T., & Steidley, T. (1988). Personality and ad effectiveness: Exploring the utility of need for cognition. Advances in Consumer Research, 15(1), 209-212.
- Horn, M. J., & Gurel, L. M. (1981). The second skin: An interdisciplinary study of clothing (3rd ed.). Boston: Houghton Mifflin.
- Inman, J. J., & Zeelenberg M. (2002). Regret in repeat purchase versus switching decisions: The attenuating role of decision justifiability. Journal of Consumer Research, 29(1), 116-128. doi:10.1086/339925
- Jeon, K. M., & Yang, Y. (2009). The influence of chronic regulatory focus, situational regulatory focus, and action/inaction on consumer's regret. The Journal of Korean Society for Consumer and Advertising Psychology, 10(3), 513-533
- Kaiser, S. B. (1985). The social psychology of clothing and personal adornment. New York: Macmillan.
- Kardes, F. R. (1999). Consumer behavior and managerial decision making. Reading, MA: Addison-Wesley.
- Kehoe, C. M., & Pitkow, J. (1996). Surveying the territory: GVU's five WWW user surveys. The World Wide Web Journal, 1(3), 77-84.
- Kim, C. J. (1998). A comparative analysis of the characteristics of male consumers segmented by fashion leadership. Journal of the Korean Society of Costume, 37, 89-102.
- Kim, E. H., & Jeon, I. S. (2006). Consumer regret: The impact of counterfactual thinking and effects of regret solution efforts on postpurchase behavior. Korea Marketing Review, 21(4), 165-187.
- Kim, J. H. (1988). A study on clothing purchase decision process by fashion leadership. Unpublished master's thesis, Ewha womans University, Seoul, Korea.
- Kim, K. H., & Kim, M. S. (1997). A study on the prepurchase decision making process for female high school students by fashion leadership. Journal of the Korean Society of Clothing and Textiles, 21(3), 487-501.
- Kim, M. H. (2008). The influence of consumers' perceived risk and regret -solution effort upon the post- purchase behavioral intention: Focusing on the adjustment role of impulse buying types. Unpublished master's thesis, Chungang University, Seoul, Korea.
- Kim, S. H, & Rhee, Y. S. (2001). A study on the relationship between the fashion leadership and the characteristics of the shopping-related behavior. Journal of the Korean Society of Clothing and Textiles, 25(1), 162-172.
- Kim, S. H. (1999). A study on the structure of clothing consumption values and the relation between clothing consumption values and, clothing involvement and fashion leadership. Unpublished doctoral dissertation, Ewha Womans University, Seoul, Korea.
- Kim, S. K., & Yang, Y. (1995). 자기-감시, 사용상황 및 지각된 위험이 소비자 행동에 미치는 영향 [The effect of self-monitoring, usage situation, and risk perception on consumer behavior]. Advertising Research, 29, 103-125.
- Landman, J. (1993). Regret: The persistence of the possible. New York: Oxford University Press.
- Lee, H. I. (2007). The influence of choice uncertainty and regret on post-purchase information search. Unpublished master's thesis, Chungang University, Seoul, Korea.
- Lee, J. Y. (2008). The effects of model's and customer's body shape in internet fashion shopping mall on shopping emotion, store satisfaction and store revisit intention: Focusing on the moderating effects of consumer's body satisfaction and physical appearance comparison. Unpublished master's thesis, Ewha Womans University, Seoul, Korea.
- Lee, S. S. (2009). Role of prefactual thinking and anticipated regret in consumer decision-making: Moderating of need for closure and optimism-pessimism. The Korean Journal of Consumer and Advertising Psychology, 10(1), 147-166. https://doi.org/10.21074/kjlcap.2009.10.1.147
- Lee, Y. H. (1996). A study on the correlations between fashion leadership, clothing satisfaction and body cathexis. Unpublished master's thesis, Ewha womans University, Seoul, Korea.
- Loomes, G., & Sudgen, R. (1982). Regret theory: An alternative theory of rational choice under uncertainty. The Economic Journal, 92, 805-824. doi:10.2307/2232669
- Morgan, R. M., & Hunt, S. D. (1994). The commitmenttrust theory of relationship marketing. Journal of Marketing, 58(3), 20-38. doi:10.2307/1252308
- Na, J. H. (2004). The role of consumer's regulatory focus on postpurchase regret. The Korean Journal of Consumer and Advertising Psychology, 5(1), 33-51.
- Oliver, R. L. (1993). Cognitive, affective, and attribute base of the satisfaction response. Journal of Consumer Research, 20(3), 418-430. https://doi.org/10.1086/209358
- Oliver, R. L. (1997). Satisfaction: A behavioral perspective on the consumer. New York: McGraw Hill.
- Oliver, R. L., & Desarbo, W. S. (1988). A response determinants in satisfaction judgements. Journal of Consumer Research, 14(4), 495-507. https://doi.org/10.1086/209131
- Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1994). Reassessment of expectations as a comparison standard in measure service quality: Implications for further research. Journal of Marketing, 58(1), 111-124. https://doi.org/10.2307/1252255
- Park, E. J., & So, G. S. (2003). Structural analysis of consumption emotions on apparel products. The Research Journal of the Costume Culture, 11(2), 219-230.
- Park, S. K. (2003). A cross-cultural study on consumer satisfaction of clothing between Korean and United States: Focusing on jeans wear. Unpublished doctoral dissertation, Ewha Womans University, Seoul.
- Patrick, V. M., Lancellotti, M., & Mello, G. E. (2003). Coping with it: Regret for action vs. inaction in the consumer context. Advances in Consumer Research, 30, 241-248.
- Son, Y. H. (2006). The effect of customer satisfaction/dissatisfaction attribution on complaining behavior & repurchase intention. The Journal of Korean Society for Consumer and Advertising Psychology, 7(2), 165-193.
- Song, M. R. (2007). The effect of the degree of preference toward the chosen brand on postpurchase Regret: Investigate the relative influence of brand attribution and self attribution. Unpublished doctoral dissertation, Seoul National University, Seoul, Korea.
- Tsiros, M., & Mittal, V. (2000). Regret: A model of its antecedents and consequences in consumer decision making. Journal of Consumer Research, 26(4), 401-417. https://doi.org/10.1086/209571
- Westbrook, R. A. (1987). Product/consumption-based affective responses and postpurchase processes. Journal of Marketing Research, 24(3), 258-270. doi:10.2307/3151636
- Westbrook, R. A., & Oliver, R. L. (1991). The dimensionality of consumption emotion patterns and consumer satisfaction. Journal of Consumer Research, 18(1), 84-91. https://doi.org/10.1086/209243
- Yang, J. H. (2003). The relationships between benefit seeking, brand loyalty, and fashion leadership of fashion luxury goods. Unpublished master's thesis, Kyunkook University, Seoul, Korea.
- Yang, Y., & Lee, E. S. (1998). The effects of selfmonitoring, usage situation, and brand familiarity on preference for advertising copy based on attitude functions. The Korean Journal of Advertising, 9(3), 51-70.
- Yi, Y. J., & Cha, M. K. (2005). Antecedents and consequences of negative consumption emotion : Focused on the regret and disappointment. Journal of Consumer Studies, 16(4), 103-127.
- Zeelenberg, M., & Pieters, R. (2007). A theory of regret regulation 1.0. Journal of Consumer Psychology, 17(1), 3-18. doi:10.1207/s15327663jcp1701_3
- Zeelenberg, M., Inman, J. J., & Pieters, R. (2001). What we do when decisions go awry: Behavioral consequences of experienced regret. In Weber, E. U., Baron, J., & Loomes, G. (Eds.), Conflict and tradeoffs in decision making, (pp. 136-155). Cambridge: Cambridge University Press.