Journal of the Korean housing association (한국주거학회논문집)

The Korean Housing Association (한국주거학회)
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External Environment Analysis of Target Countries for Overseas Expansion of Long-life Housing

장수명주택 해외진출을 위한 대상국가의 외부환경분석

  • Chung, Joonsoo (Korea Research Institute for Construction Policy) ;
  • Lee, Bora (Korea Research Institute for Construction Policy)
  • Received : 2015.05.12
  • Accepted : 2015.08.21
  • Published : 2015.10.25
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Abstract

Currently, the Korean construction industry is shifting its interest to the overseas construction market because of a stagnating domestic market. In the meantime, the international housing construction market is expanding with respect to new city development projects that are supported by population growth and urban migration. Despite the Korean construction industry's expertise in new city development, technology, and systems for apartment supply, the share of Korean players in the international housing construction market is continuously decreasing. As a measure to overcome this situation, the authors of this study considered the paper "The Development of a Cost Effective, Long-life Housing Model and Construction of Testbed," which is currently in progress as a part of national project. Through literature review and interviews with experts, the authors determined that there are "column+minimum interior (infill)" apartments that are similar to the long-life housing in some areas of China, Southeast Asia, and Russia. Candidate countries expected to be feasible for the entry of long-life housing were selected by determining the top countries that have already entered the long-life housing market and analyzing those selections through additional specific techniques. The external environments of the selected countries were also analyzed. Please refer to the full paper for details.

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References

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