참고문헌
- A. Bhattacherjee, "An empirical analysis of the antecedents of electronic commerce service continuance", Decision Support Systems, Vol.32, No.2, pp.201-214, 2001a. https://doi.org/10.1016/S0167-9236(01)00111-7
- A. Chen, "Using free association to examine the relationship between the characteristics of brand associations and brand equity", Journal of product and brand management, Vol.10, No.7, pp.439-451, 2001. https://doi.org/10.1108/10610420110410559
- A. Cretu and R. Brodie, "The influence of brand image and company reputation where manufacturers market to small firms: a customer value perspective", Industrial Marketing Management, Vol.36, No.2, pp.230-240, 2007. https://doi.org/10.1016/j.indmarman.2005.08.013
- A. Dick and K. Basu, "Customer loyalty: toward an integrated conceptual framework", Journal of the Academy of Marketing Science, Vol.22, No.2, pp.99-113, 1994. https://doi.org/10.1177/0092070394222001
- C. Lin, S. Wu, and R. Tsai, Integrating perceived playfulness into expectation? confirmation model for web portal context", Information & Management, Vol.42, pp.683-693, 2005. https://doi.org/10.1016/j.im.2004.04.003
- D. Aaker and K. Keller, "Consumer evaluations of brand extensions", Journal of Marketing, Vol.54, No.54, pp.27-41, 1990. https://doi.org/10.2307/1252171
- D. Garvin, "What does 'product quality' really mean?", Sloan Management Review, Vol.26, No.1, pp.25-43, 1984.
- D. Garvin, "Competing on the eight dimensions of quality", Harvard Business Review, Vol.65, No.6, pp.101-109, 1987.
- D. Schoder, "Forecasting the success of telecommunication services in the presence of network effects", Information Economics and Policy, Vol.12, No.2, pp.181-200, 2000. https://doi.org/10.1016/S0167-6245(00)00006-8
- E. Karahanna, D. Straub, and N. Chervany, "Information technology adoption across time: A cross-sectional comparison of pre-adoption and post-adoption beliefs", MIS Quarterly, Vol.23, No.2, pp.183-213, 1999. https://doi.org/10.2307/249751
- E. Rogers, A history of communication study: A biographical approach, New York: Free Press, 1994.
- F. Buttle, I heard it through the grapevine: Issues in referral marketing, In Proceedings of the 5th International Colloquium in Relationship Marketing. Cranfield School of Management, Cranfield University, England, 1997.
- H. Giroux, "'It was such a handy term': management fashions and pragmatic ambiguity," Journal of Management Studies, Vol.43, No.6, pp.1227-1260, 2006. https://doi.org/10.1111/j.1467-6486.2006.00623.x
- H. Lin and Y. Wang, "An examination of the determinants of customer loyalty in mobile commerce contexts", Information & Management, Vol.43, No.3, pp.271-282, 2006. https://doi.org/10.1016/j.im.2005.08.001
- J. Ajzen and M. Fishbein, Understanding Attitudes and Predicting Social Behavior, Englewood Cliffs, NJ: Prentice Hall. 1980.
- J. Bloemer and H. Kasper, "The complex relationship between consumer satisfaction and brand loyalty", Journal of Economic Psychology, Vol.16, No.2, pp.311-29, 1995. https://doi.org/10.1016/0167-4870(95)00007-B
- J. Katz and S. Sugiyama, "Mobile Phones as Fashion Statements: Evidence from Student Surveys in The US and Japan", New Media & Society, Vol.8, No.2, pp.321-337, 2006. https://doi.org/10.1177/1461444806061950
- J. Priester, N. Dhananjay, M. Fleming, and G. John, "The A2SC2 model: the influence of attitudes and attitude strength on consideration and choice", Journal of consumer research, Vol.30, No.2, pp.574-587, 2004. https://doi.org/10.1086/380290
- J. Rohlfs, Bandwagon Effects in High-Technology Industries, Cambridge, USA: MIT Press. 2001.
- J. Thong, S. Hong, and K. Tam, "The effects of post-adoption beliefs on the expectation? confirmation model for information technology continuance", International Journal of Human Computer Systems, Vol.64, pp.799-810, 2006. https://doi.org/10.1016/j.ijhcs.2006.05.001
- K. Keller, Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Upper Saddle River, NJ: Prentice-Hall, 1998.
- Mo. Solomon, Consumer Behavior, Englewood Cliffs, NJ: Prentice Hall. 1998.
- R. Buzzell and B. Gale, The PIMS Principles: Linking Strategy to Performance, New York, NY: The Free Press. 1987.
- R. Hall, "The strategic analysis of intangible resources", Strategic Management Journal, Vol.13, No.2, pp.135-44, 1992. https://doi.org/10.1002/smj.4250130205
- M. Holbrook and P. Kim, Quality and Value in the Consumption Experience: Phaedrus Rides Again, in Perceived Quality, J. Jacoby and J. Olson, eds., Lexington, MA.: Lexington Books, 1985.
- M. Morrin, "The impact of brand extensions on parent brand memory structures and retrieval processes", Journal of Marketing Research, Vol.19, No.36, pp.517-525, 1999.
- O. Turel and A. Serenko, "Satisfaction with mobile services in Canada: An empirical investigation", Telecommunication Policy, Vol.30, No.5-6, pp.314-331, 2006. https://doi.org/10.1016/j.telpol.2005.10.003
- R. Oliver, Satisfaction: A behavioral Perspective on the Consumer, McGraw-Kill, New York, 1997.
- R. Westbrook, "Product/consumption-based affective responses and post-purchase process," Journal of Marketing Research, Vol.24, No.3, pp.258-270, 1987. https://doi.org/10.2307/3151636
- S. Milberg, C. Park, and M. McCarthy, "Managing negative feedback effects associated with brand extensions: the impact of alternative branding strategies", Journal of Consumer Psychology, Vol.6, No.2, pp.119-140, 1997. https://doi.org/10.1207/s15327663jcp0602_01
- S. Ryan and C. Tucker, Heterogeneity and the dynamics of technology adoption, Working Paper 06-26, NET Institute, 2006.
- T. Brown and P. Dacin, "The company and the product: corporate associations and consumer product responses", Journal of Marketing, Vol.61, No.1, pp.68-84, 1997. https://doi.org/10.2307/1252190
- V. Zeithaml, "Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence", Journal of Marketing, Vol.52, pp.2-22, 1988. https://doi.org/10.2307/1251446
- Y. Shetty, "Product quality and competitive strategy", Business Horizons, Vol.30, No.3, pp.46-52, 1987. https://doi.org/10.1016/0007-6813(87)90036-X