Cited by
- 포용적 성장을 위한 신용보증기금의 사회적 가치 창출 : 사회적 경제 기업 및 일자리 창출 지원 사업을 중심으로 vol.21, pp.2, 2015, https://doi.org/10.15813/kmr.2020.21.2.002
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This study sheds light on the role of corporate social responsibility in firms' growth by investigating how and what corporate social activities may flow down china auto industry market. This study results based on in-depth case studies from 5 international auto corporations suggest that positive diverse corporate social responsibility amplified that the influence of commitment to the customer on firm's brand loyalty and sustainable growth. The most important thing is that strategic corporate social responsibility activities including new venture creation support and national project program will have a positive influence on the firm's growth and brand reputation. We build on advanced solutions to examine the unique and joint activities of auto corporations based on china auto industry market and important factors affecting sustainable growth in auto corporations. Contributions and implication of this study for current and future corporate social responsibility research are discussed.