Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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Proposal of new advertising Convergence profitable model of mobile game

모바일게임의 신규 광고 융복합 수익모델 제안

  • Kim, Tae-Gyu (KwangWoon University, Graduate School of Information & Contents) ;
  • Heo, Tae-In (KwangWoon University, Graduate School of Information & Contents) ;
  • Jeong, Hyung-Won (KwangWoon University, Graduate School of Information & Contents)
  • 김태규 (광운대학교 정보콘텐츠대학원) ;
  • 허태인 (광운대학교 정보콘텐츠대학원) ;
  • 정형원 (광운대학교 정보콘텐츠대학원)
  • Received : 2015.04.29
  • Accepted : 2015.08.20
  • Published : 2015.08.28
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Abstract

Smartphone is popularized, it is a lot of development of the mobile advertising industry, is born many types of mobile advertising. Many developers in the mobile game is the advertised profitable by using the SDK of service companies that service the advertising the launch of free games. Mobile IGA banner, front advertising, we use the ad in the three forms of the front video advertising, each of advertising, have advantages and disadvantages. Although many of the games currently use a full-page ad and front video ads, these ads profitable model is use the user game play time. In order to improve the disadvantage of this method, Commonly used to analyze the three ad revenue model, looking for the element, by using the research result of the previous studies, we have proposed a new advertising Convergence profitable models.

스마트폰이 대중화되고 모바일광고 산업이 많이 발전되었고 모바일광고의 종류도 많이 생겨나고 있다. 모바일게임에서도 많은 개발자가 무료게임을 출시하고 광고를 서비스하는 서비스 업체의 SDK를 이용하여 광고 수익을 내고 있다. 모바일 IGA는 배너, 전면광고, 전면 비디오광고 3가지의 형태로 광고를 사용하고 있으며 각각의 광고는 장단점을 가지고 있다. 현재 많은 게임이 전면광고와 전면 비디오광고를 이용하지만 이러한 광고 수익모델 방식은 유저들의 게임플레이 시간을 일부 사용하는 광고 방식이다. 이러한 방식의 단점을 개선하기 위해서 많이 사용했던 3가지의 광고 수익모델을 분석하여 해당 요소를 찾고, 선행연구들의 연구결과를 이용하여 새로운 광고의 융복합 수익모델을 제안하였다.

Keywords

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