Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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A Study of the Legal Principles in the Judicial Precedents of the Copyright Relating to Advertising Focusing on the Photographic Works

광고 관련 저작권 판례에 나타난 법리의 특성: 사진 저작물을 중심으로

  • Cho, Jae-Yung (Department of Advertising and PR, Chungwoon University)
  • 조재영 (청운대학교 광고홍보학과)
  • Received : 2015.04.08
  • Accepted : 2015.07.16
  • Published : 2015.07.31
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Abstract

The purpose of the study is to analyze the judicial precedents of the copyright relating to advertising focusing on the photographic works and find the characteristics of the legal principles of the copyright infringement or no. As the results of the analyses of the exact 6 precedents, the creativity of the works was the main issue of the judgment of the copyright infringement or no, comparing that 'on the basis' and 'practical similarity' were mainly applied the judgment. It is implied that the photographic works depending on the technologies are more difficult to prove their creativity, and the simple photo of the product itself without or lack of the photographer's creative effort and labor is not acknowledged as a copyrighted work in advertising area.

본 연구는 최근 문화 산업의 발전과 함께 부각되고 있는 저작권 문제를 광고 저작물의 시각에서 접근하였으며 광고에 사용된 사진 저작물 관련 판례를 질적 내용 분석하여 그 법리적 특성을 알아보았다. 최종적으로 수집된 6건의 판례에 대한 분석 결과에 의하면, 저작권 침해를 인정한 경우와 인정하지 않은 경우 모두에게서 공통적으로 나타난 법리적 특성은 해당 사진 저작물의 창작성 여부가 판시의 관건이었음을 알 수 있었다. 이것은 타 저작물의 저작권 침해 문제에 있어서는 주로 '의거성'과 '실질적 유사성'이 주요하게 다루어지고 있다는 점을 고려하면 차이를 보이는 부분이라고 하겠다. 이러한 연구결과는 광고에 타인의 사진 저작물을 사용할 경우에는 창작성 여부를 고려할 필요가 있으며 또한 촬영자의 개성이나 창조성이 결여된 제품 자체에 대한 사진은 저작물로서 보호받지 못한다는 시사점을 남긴다.

Keywords

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