Journal of Korean Institute of Industrial Engineers (대한산업공학회지)

Korean Institute of Industrial Engineers (대한산업공학회)
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Influence of Interests in Geographical Indication on the Prediction of Price Change of Agricultural Product : Case of Apples

지리적 표시제에 대한 관심이 농산물 가격변화 예측에 미치는 영향 연구 : 사과를 사례로

  • Choi, Hyo Shin (Department of Information and Industrial Engineering, Yonsei University) ;
  • Sohn, So Young (Department of Information and Industrial Engineering, Yonsei University)
  • 최효신 (연세대학교 공과대학 정보산업공학과) ;
  • 손소영 (연세대학교 공과대학 정보산업공학과)
  • Received : 2014.11.17
  • Accepted : 2015.03.20
  • Published : 2015.08.15
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Abstract

Geographical Indication (GI) has been used with the expectation to influence customer buying behavior. In this research, we empirically investigate if such relationship exists using apple price changes in Korea along with web search traffic reflecting customers' interest in GI. The experimental results indicate that the apple price of the past, apple supply and web search traffic including GI name were significant on the prediction of price change of Chungju while web search traffic of regional name and that of product were significant for Cheongsong apples with GI. In Yeongcheon with no GI, the apple price of the past turns out to be significant only. The results indicated that interests in GI can help the price prediction but the regional name itself can play the same role, if the GI product is well known in association with the region.

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References

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