Journal of Korean Society for Quality Management (품질경영학회지)

Korean Society for Quality Management (한국품질경영학회)
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An Effect of SNS Tourism Information Service Quality on User Satisfaction and Reuse Intention: Focusing on Mediating Effect of Value

SNS 관광정보 서비스품질이 사용자 만족과 재이용의도에 미치는 영향: 가치의 매개효과를 중심으로

  • Kim, Tae-Kyung (School of Hotel and Tourism, Kyung Hee University) ;
  • Cho, Chul-Ho (Department of Hospital Management, Daegu Haany University)
  • 김태경 (경희대학교 호텔관광대학) ;
  • 조철호 (대구한의대학교 보건치료대학 의료경영학과)
  • Received : 2015.06.05
  • Accepted : 2015.06.22
  • Published : 2015.06.30
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Abstract

Purpose: Present study was designed to examine the casual relationships among tourism information service quality, value, user satisfaction, and reuse intention in social network service(SNS). Also, we intended to testify the mediating role of value in causal model. We applied path analysis model in order to test the hypotheses and research model. Methods: Survey tool, that is, questionnaire has obtained validity through literature survey, exploratory survey and pretest and sample 272 was selected. For statistical treatment of pretest and main analysis, SPSS18.0 and AMOS18.0 were employed and structural equation model was employed as analysis method. Results: Result of this study shows as follows. Two factors(ease of understanding and structure) have an effect on user satisfaction and reuse intention, and we found that value played a significant and important role in causal relationship. Therefore, value was empirically confirmed as t he import ant fact or preceding user satisfaction and reuse intention. Conclusion: Present study shows that two factors(ease of understanding and structure) in via of value, were important factors that related business companies have to emphasize to raise performance. However, present study has some limitations to additionally research in the future.

Keywords

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