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미디어융복합 시대에서 SF영화와 게임에 등장하는 거대캐릭터 포지셔닝 연구

The Study on Positioning of Giant Characters of Sci-Fi Movies & Games in Media Convergence Ages

  • 주진수 (국민대학교 테크노디자인전문대학원 엔터테인먼트디자인전공) ;
  • 오승환 (국민대학교 테크노디자인전문대학원 엔터테인먼트디자인전공)
  • Joo, Jin-Su (Dept. of Entertainment Design, Graduate School of TechnoDesign. Kookmin University) ;
  • Oh, Seung-Hwan (Dept. of Entertainment Design, Graduate School of TechnoDesign. Kookmin University)
  • 투고 : 2015.05.06
  • 심사 : 2015.07.20
  • 발행 : 2015.07.28

초록

미디어융복합 시대에서 거대캐릭터는 다양한 SF영화와 게임콘텐츠에서 많이 활용하고 있는 상황이며, 흥행에 성공하고 있는 대부분의 콘텐츠에 거대캐릭터의 차용은 불가결한 요소라고 사료된다. 본 연구에서는 SF영화와 게임에 등장하는 거대캐릭터를 정의하고, 거대캐릭터를 선별하여 외적특성과 내적특성 등 8가지로 분류하고 분석하였다. 외적특성으로는 모양, 실루엣, 크기, 색상으로 분류하였으며, 내적특성으로는 공포감, 악마성, 이미지 및 스토리 지향점, 유희성으로 분류하여 정의하였다. 이와 같은 8가지 특성을 근거로 SF영화와 게임 사례 분석을 통해 '거대캐릭터의 포지셔닝 모형'을 제안하였다. 거대캐릭터 포지셔닝 모형의 요소에는 어두움, 거대함, 비정형, 인간형, 동물형, 공포감, 악마성, 스토리 지향, 이미지 지향 및 유희성으로 구분하였으며, SF영화와 게임을 이 모형에 적용하여 제안하였다.

Giant character used various SF movies and games in media convergence ages, and is essential for giant character in success contents. It This study defined giant character of SF movies and games, it analysed the eight of external characteristics and internal characteristics of giant character in SF movies and games. The external characteristics defined shape, silhouette, size and color, the internal characteristics defined fear, satanism, image and story focus, playfulness. Above, it was structured positioning model of giant character based eight characteristics and analyzation of example of SF movies and games. The elements of positioning model of giant characters are darkness, huge, abnormal, human, animal, fear, satanism, story focused, image focused and playfulness, and this study was proposed these model of elements of eight in SF movies and games.

키워드

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