Korean Journal of Construction Engineering and Management (한국건설관리학회논문집)

Korea Institute of Construction Engineering and Management (한국건설관리학회)
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A Profit Prediction Model in the International Construction Market - focusing on Small and Medium Sized Construction Companies

CBR을 활용한 해외건설 수익성 예측 모델 개발 - 중소·중견기업을 중심으로 -

  • Hwang, Geon Wook (Department of Civil and Environmental Engineering, Yonsei University) ;
  • Jang, woosik (Department of Civil and Environmental Engineering, Yonsei University) ;
  • Park, Chan-Young (Department of Civil and Environmental Engineering, Yonsei University) ;
  • Han, Seung-Heon (Departl of Civil and Environmental Engineering, Yonsei University) ;
  • Kim, Jong Sung (International Contractors Association of Korea)
  • Received : 2015.04.05
  • Accepted : 2015.05.13
  • Published : 2015.07.31
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Abstract

While the international construction industry for Korean companies have grown in market size exponentially in the recent years, the profit rate of small and medium sized construction companies (SMCCs) are incomparably lower than those of large construction companies. Furthermore, small and medium size companies, especially subcontractor, lacks the judgement of project involvement appropriateness, which leads to an unpredictable profit rate. Therefore, this research aims to create a profit rate prediction model for the international construction project focusing on SMCCs. First, the factors that influence the profit rate and the area of profit zone are defined by using a total of 8,637 projects since the year 1965. Seconds, an extensive literature review is conducted to derive 10 influencing factors. Multiple regression analysis and corresponding judgement technique are used to derive the weight of each factor. Third, cased based reasoning (CBR) methodology is applied to develop the model for profit rate analysis in the project participation review stage. Using 120 validation data set, the developed model showed 11% (14 data sets) of error rate for type 1 and type 2 error. In utilizing the result, project decision makers are able to make decision based on authentic results instead of intuitive based decisions. The model additionally give guidance to the Korean subcontractors when advancing into the international construction based on the model result that shows the profit distribution and checks in advance for the quality of the project to secure a sound profit in each project.

한국 건설 기업들의 해외 진출이 기하급수적으로 늘어나고 있지만 프로젝트를 수행함에 있어 사업의 수익률은 대기업과 경험이 부족한 중소기업을 비교하였을 때 큰 차이가 나타난다(대기업 5건 중 1건 적자, 중소기업 3건 중 1건 적자 공사). 또한 경험이 부족한 중소, 중견 기업들, 특히 하도급 업체에게는 프로젝트 참여시 사업의 적절성을 판단하기란 어려우며 그에 따른 수익률 또한 예측하기 어렵다. 이에 본 연구는 중소/중견 업체, 특히 하도급 업체 관점에서 해외 건설공사 진출 시 수익률에 영향을 미치는 영향인자를 도출하기 위해 1965년부터 시행된 8,637건의 해외건설 준공데이터 및 문헌고찰 기반으로 수익률에 영향을 미치는 10개 인자를 도출 후 다중회귀분석을 통해 영향인자 간 가중치를 도출하였다. 이를 기반으로 사례기반 추론 기법을 이용하여 수익률 예측 모델을 개발하였으며, Type1 &Type2 error 분석을 통해 검증 결과 11%의 오차율을 보였다. 이러한 수익성 예측 모델을 활용하여 국내 건설 하도급업체들은 해외건설공사 진출 시 해당 프로젝트의 수익성 분포를 사전에 확인하여 양질의 프로젝트를 선별하고, 사업 참여의 의사결정에 중요한 참고자료가 될 것을 기대한다.

Keywords

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