Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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Popular Song's Lyrics as Tourism Language: Focusing on Exoticism

관광언어로서 대중가요 노랫말 : 이국성을 중심으로

  • Yang, Soung-hoon (Division of International Tourism, Silla University) ;
  • Choi, Mun-yong (Department of Hotel Management & Convention, Chung-Woon University)
  • 양승훈 (신라대학교 국제관광학부) ;
  • 최문용 (청운대학교 호텔경영컨벤션학과)
  • Received : 2015.02.16
  • Accepted : 2015.06.11
  • Published : 2015.06.30
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Abstract

This paper aimed to explore the possible popular song's linkage to tourism promotion material. Especially focusing on the lyrics of Korean popular song, which explicitly containing exoticism in title or lyrics in early and mid of 20 centuries, this research verified how authors represented the one of Dann's language of tourism thesis: strangeness perspective in tourism and language of differentiation. Result suggested that song writers, as of their imaginary by-product or personal experience, present exoticism in lyrics of song in various ways: exaggerating, creating, stereo-typing exotic place. Fulfilling the Dann's idea, songs elaborately delivered familiar words, conspicuously by personifying place, allocating young ladies and mentioning origin or hometown. The research was efforts to find the origin of entertainment contents savvy-tourism promotion and also traced potential tourist's collective imagination toward potential overseas tourism destination.

해방 후 1950-60년대 이국성을 담고 있는 대중가요를 분석함으로써 관광언어의 차별적 특징으로서 이국성이 포함되고 있는지 그리고 동시에 이국성의 불안과 떠나온 출발지와의 고리로서 친숙성은 보다 구체적으로 어떠한 형태로 노래가사를 통해 재현되고 있는지를 알아보았다. 대중가요의 작사가들은 개인적 체험 혹은 작가적 상상력 발휘를 통해 노래의 배경이 되는 외국의 특정장소의 이국성을 과장, 재창조 더 나가 정형화하고 있음을 발견하였다. 또한 동시에 친숙한 언어를 사용하면서 장소를 의인화하거나 해당 장소의 젊은 처자를 등장시키거나 혹은 작중 화자가 떠나 온 고향을 의도적으로 언급함으로써 이국성의 불안을 완충시키고 있다. 연구를 통해서 20세기 초 중반에 잠재적 관광객이 가진 관광지에 대한 당시의 대중의 집단적 상상력을 알아보는 시도이기도 하다.

Keywords

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