International Journal of Human Ecology

The Korean Home Economics Association (대한가정학회)
권호 표지
DOI QR코드

DOI QR Code

The Influence of LOHAS Consumption Tendency and Perceived Consumer Effectiveness on Trust and Purchase Intention Regarding Upcycling Fashion Goods

  • Park, Hyun Hee (School of Business Administration, Kyungpook National University)
  • Received : 2015.03.07
  • Accepted : 2015.06.01
  • Published : 2015.06.30
Download PDF
⟨ Previous Next ⟩

Abstract

The purpose of this study is to examine the effects of LOHAS consumption tendency and of the perceived consumer effectiveness of young consumers on trust and purchase intentions regarding upcycling fashion goods. Data were collected from a questionnaire survey of 201 university students living in Daegu City, South Korea. The data were analyzed to investigate a structural model and test the research hypotheses, using the AMOS 20.0 statistical package. The results can be summarized as follows. First, LOHAS consumption tendency had a positive impact on trust in upcycling fashion goods. Second, LOHAS consumption tendency did not impact purchase intention with regard to upcycling fashion goods. Third, perceived consumer effectiveness had a positive effect on trust in upcycling fashion goods. Fourth, perceived consumer effectiveness had a positive impact on purchase intention with regard to upcycling fashion goods. Fifth, trust had a positive influence on purchase intention regarding upcycling fashion goods. The results of this study provide guidance for marketers and retailers who are interested in upcycling fashion goods.

Keywords

References

  1. Allen, C. T. (1982). Self-perception based strategies for stimulating energy conservation. Journal of Consumer Research, 8(4), 381-390. https://doi.org/10.1086/208878
  2. Bilharz, M., & Schmitt, K. (2011). Going big with big matters: The key points approach to sustainable consumption, GAIA, 20(4), 232-235. https://doi.org/10.14512/gaia.20.4.5
  3. Boush, D. M., Kim, C. H., Kahle, L. R., & Batra, R. (1993). Cynicism and conformity as correlates of trust in product information sources. Journal of Current Issues and Research in Advertising, 15(2), 71-79. https://doi.org/10.1080/10641734.1993.10505004
  4. Butler, S. M., & Francis, S. (1997). The effects of environmental attitudes on apparel purchasing behavior. Clothing and Textiles Research Journal, 15, 76-85. https://doi.org/10.1177/0887302X9701500202
  5. Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty. Journal of Marketing, 65(2), 81-93. https://doi.org/10.1509/jmkg.65.2.81.18255
  6. Chen, Y. S. (2010). The drivers of green brand equity: Green brand image, green satisfaction, and green trust. Journal of Business Ethics, 93(2), 307-319. https://doi.org/10.1007/s10551-009-0223-9
  7. Chou, C. J., Chen, K. S., & Wang, Y. Y. (2012). Green practices in the restaurant industry from an innovation adoption perspective: Evidence from Taiwan, International Journal of Hospitality Management, 31(3), 703-711. https://doi.org/10.1016/j.ijhm.2011.09.006
  8. Davis, F. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-340. https://doi.org/10.2307/249008
  9. Domina, T., & Koch, K. (1998). Environmental profiles of female apparel shoppers in the Midwest, USA. Journal of Consumer Studies & Home Economics, 22, 147-161. https://doi.org/10.1111/j.1470-6431.1998.tb00726.x
  10. Ellen, P. S., Wiener, J. L., & Cobb-Walgren, C. (1991). The role of perceived consumer effectiveness in motivating environmentally conscious behavior. Journal of Public Policy & Marketing, 10, 102-117.
  11. Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50. https://doi.org/10.2307/3151312
  12. Gefen, D., & Straub, D. W. (2004). Consumer trust in B2C e-commerce and the importance of social presence: Experiments in e-products and e-services. Omega, 32(6), 407-424. https://doi.org/10.1016/j.omega.2004.01.006
  13. Ha, S. N., & Lee, J. K. (2013). A Study on company cases of upcycling design activation. Journal of Korean Society of Design Science, 26(3), 305-325.
  14. Han, S. L., & Sung, H. S. (2007). A study on the antecedents and outcomes of e-trust. Journal of Global Scholars of Marketing Science, 17(1), 101-122. https://doi.org/10.1080/12297119.2007.9707233
  15. Harris, L. C., & Goode, M. M. (2010). Online service scapes, trust, and purchase intentions. Journal of Services Marketing, 24(3), 230-243. https://doi.org/10.1108/08876041011040631
  16. Hovland, C., & Janis, I. L. (1959). Personality and persuasibility. New Haven: Yale University Press.
  17. Howard, B. (2007). LOHAS consumers are taking the world by storm. Total Health, 29(3), 58.
  18. Huh, E. J. (2011). The determinants of consumer's attitude and purchase intention on the ethical products. Journal of Consumer Studies, 22(2), 89-111.
  19. Im, H. M. (2010). A study on the effects of LOHAS consumers'trust on consumer confidence, satisfaction in and repurchase intention for organic agricultural products. Masters'thesis of Jeju National University.
  20. Jarvenpaa, S. L., Tractinsky, N., & Vitale, M. (2000). Consumer trust in an internet store. Information Technology and Management, 1(12), 45-71. https://doi.org/10.1023/A:1019104520776
  21. Joo, H. S., Hwang, S. A., & Jung, S. K. (2008). Research on the influencing factor, custom value, that affects LOHAS oriented behaviors in hotel restaurant field. Korea Journal of Tourism and Hospitality Research, 22(3), 51-69.
  22. Kang, J., Liu, C., & Kim, S. (2013). Environmentally sustainable textile and apparel consumption: The role of consumer knowledge, perceived consumer effectiveness and perceived personal relevance. International Journal of Consumer Studies, 37, 442-452. https://doi.org/10.1111/ijcs.12013
  23. Kangun, N., Carlson, L., & Grove, S. J. (1991). Environmental advertising claims: A preliminary investigation. Journal of Public Policy and Marketing, 10(2), 47-58.
  24. Kim, H. J. (2014). A study of high value-added upcycled handbag designs for the Dubai luxury fashion market. Journal of the Korean Society of Fashion Design, 14(1), 173-188.
  25. Kim, H. S., & Damhorst, M. L. (1998). Environmental concern and apparel consumption. Clothing and Textiles Research Journal, 16, 126-133. https://doi.org/10.1177/0887302X9801600303
  26. Kim, S. Y. (2012). A study on the upcycling trend in fashion for environment-friendly design. Journal of the Korean Society of Clothing and Textiles, 36(3), 297-310. doi:10.5850/JKSCT.2012.36.3.297
  27. Kim, S. Y., & Rha, J. Y. (2014). How consumers differently perceive about green market environments: Across different consumer groups in green attitude-behaviour dimension. International Journal of Human Ecology, 15(2), 43-57. https://doi.org/10.6115/ijhe.2014.15.2.43
  28. Kim, Y., & Choi, S. M. (2005). Antecedents of green purchase behavior: An examination of collectivism, environmental concern, and PCE. Advances in Consumer Research, 32, 592-599.
  29. Kim, S., & Stoel, L. (2004). Apparel retailers: Website quality dimensions and satisfaction. Journal of Retailing and Consumer Services, 11, 109-117. https://doi.org/10.1016/S0969-6989(03)00010-9
  30. Kinnear, T. C., Taylor, J. R., & Ahmed, S. A. (1974). Ecologically concerned consumers: Who are they? Journal of Marketing, 38(2), 20-24. https://doi.org/10.2307/1250192
  31. Koh, A. R., & Noh, J. Y. (2009). Ethical fashion consumer behavior in Korea: Factors influencing ethical fashion consumption. Journal of Korean Society of Clothing and Textiles, 33(12), 1956-1964. https://doi.org/10.5850/JKSCT.2009.33.12.1956
  32. Kong, L. L., Kim, J. H., & Kim, H. G. (2014). The effects of the value of LOHAS on trust, satisfaction, and repurchase intention: Focusing on the moderating effects of altruistic disposition. Journal of Cultural Industry Studies, 14(3), 9-22.
  33. Kwan, J. S. (2012). Based on the perspective of sustainability, the characteristics of upcycle fashion design. Fashion & Textile Research Journal. 14(1), 13-23. doi:10.5805/KSCI.2012.14.1.013
  34. Kwon, Y. J., & Song, H. G. (2006). The index on wellbeing and LOHAS of diners: Focus on the lifestyle pattern of diners. paper presented at Academic Conference of the Tourism Sciences Society of Korea.
  35. Kwon, Y. J., Song, H. G., & Kim, J. E. (2007). The influence of LOHAS tendency of dining-out consumers on wellness and ordering behavior of healthy menu. Journal of Tourism Sciences. 31(5), 247-270.
  36. Lee, E. J., & Overby, J. W. (2004). Creating value for online shoppers: Implications for consumer satisfaction. Dissatisfaction and Complaining Behavior, 17, 54-70.
  37. Lee, H. S. (2005). Study on the direction of developing organic food package in the wake of change in lifestyle of consumers who pursue well-being trend. Unpublished masters'thesis, Ewha Womans University, Seoul.
  38. McGuire, W. J. (1968). Personality and susceptibility to social influence. in Handbook of Personality Theory and Research, E. F. Borgatta and W. W. Lambert(eds.), Chicago: Rand McNally, 1130-87.
  39. Noh, M. J., Park, H. H., & Jang, H. Y. (2011). An effect of the perceived value on the trust and acceptance intention of the smart clothing: Moderating effect of price involvement toward clothing. Journal of Business Research, 26(3), 123-147.
  40. Moon, S. J., & Lee, S. H. (2012). The impact of consumer's green perception on the purchase intention through green trust: Focusing on the moderation effect of consumer's psychological factors. Conference Proceeding of 2012 Korean Association of Industrial Business Administration.
  41. Pesek, T. J., Helton, L. R., & Nair, M. (2006). Healing across cultures: Learning from traditions. EcoHealth, 3(2), 114-118. https://doi.org/10.1007/s10393-006-0022-z
  42. Park, H. H., & Noh, M. J. (2012). The influence of consumers' innovativeness and trust on acceptance intention of sensor-based smart clothing. Journal of Korean Society of Clothing Industry, 14(1), 24-36. https://doi.org/10.5805/KSCI.2012.14.1.024
  43. Ray, P. H., & Anderson, S. R. (2001). The cultural creatives: How 50 million people are changing the world. NY: Three Rivers Press.
  44. Ritch, E. L., & Schroder, M. J. (2012). Accessing and affording sustainability: The experience of fashion consumption within young families. International Journal of Consumer Studies, 36, 203-210. https://doi.org/10.1111/j.1470-6431.2011.01088.x
  45. Roberts, J. A. (1996). Green consumers in the 1990s: Profile and implications for advertising. Journal of Business Research, 36, 217-231. https://doi.org/10.1016/0148-2963(95)00150-6
  46. Rogers, G. (2005). Sustainability, authenticity and social responsibility in consumer purchasing decisions. Green Business Conference, p. 1.
  47. Son, M. Y., & Yoon, N. H. (2014). Paradigm change in the Asian fashion industry: In terms of production, consumption and trade. International Journal of Human Ecology, 15(2), 1-12. https://doi.org/10.6115/ijhe.2014.15.2.1
  48. Song, H. G. (2007). An influence on consumption toward health by the tendency of healthful menu choice in dinning-out consumer: Focused on the LOHAS, importance of dinning-out oriented health, health food purchasing behavior. Unpublished Doctoral Dissertation, Kyunghee University, Seoul.
  49. Sparks, P., & Shepherd, R. (1992). Self-identity and the theory of planned behavior: Assessing the role of identification with the 'Green Consumer'. Social Psychology Quarterly, 55(4), 388-399. https://doi.org/10.2307/2786955
  50. Teisl, M. F., Rubin, J., & Noblet, C. L. (2008). Non-dirty dancing? Interaction between eco-labels and consumers. Journal of Economic Psychology, 29(2), 140-159. https://doi.org/10.1016/j.joep.2007.04.002
  51. Vermeir, I., & Verbeke, W. (2006). Sustainable food consumption: Exploring the consumer ''attitude - behavioral intention''gap. Journal of Agricultural and Environmental Ethics, 19, 169-194. https://doi.org/10.1007/s10806-005-5485-3
  52. Vermeir, I., & Verbeke, W. (2008). Sustainable food consumption among young adults in Belgium: Theory of planned behaviour and the role of confidnecne and values. Ecological Economics, 64, 542-553. https://doi.org/10.1016/j.ecolecon.2007.03.007
  53. Webb, D. J., Mohr, L. A., & Harris, K. E. (2008). A re-examination of socially responsible consumption and its measurement. Journal of Business Research, 61, 91-98. https://doi.org/10.1016/j.jbusres.2007.05.007
  54. Wesley, S. C., Lee, M. Y., & Kim, E. Y. (2012). The role of perceived consumer effectiveness and motivational attitude on socially responsible purchasing behavior in South Korea. Journal of Global Marketing, 25, 29-44. https://doi.org/10.1080/08911762.2012.697383
  55. Yim, E. Y. (2014). Analysis on upcycling design cases. Bulletin of Korean Society of Basic Design & Art, 15(2), 11-19.
  56. 3p Contributor (2014, May 8). Upcycling: The new wave of sustainable fashion. from http://www.triplepundit.com/special/upcycling-new-wave-sustainable-fashion/
  57. Dean, C. (2012, March 15). "Queen of Upcycling" Orsola de Castro's Tips for Emerging Designers Retrieved March 14, 2015 from http://www.ecouterre.com/queen-of-upcycling-orsola-de-castros-tips-foremerging-designers/
  58. KITA.org (2014, November 10). From recycling to upcycling. Retrieved March 10, 2015 from http://www.kita.org/engapp/board_view.jsp?no=1619&grp=S3&code=S3021
  59. Upcycling. (n.d.) in Wikipedia. Retrieved March 15, 2015, from http://en.wikipedia.org/wiki/Upcycling

Cited by

  1. Perceived Consumption Value, Pro-Environmental Belief, Attitude, eWOM, and Purchase Intention Toward Upcycling Fashion Products vol.20, pp.2, 2018, https://doi.org/10.5805/SFTI.2018.20.2.177
  2. Factors Influencing Upcycling for UK Makers vol.11, pp.3, 2019, https://doi.org/10.3390/su11030870
  3. The Effects of Consumers’ Perceived Values on Intention to Purchase Upcycled Products vol.11, pp.4, 2019, https://doi.org/10.3390/su11041034
  4. Developing Interventions for Scaling Up UK Upcycling vol.12, pp.14, 2015, https://doi.org/10.3390/en12142778
  5. Understanding the impact of lifestyle on sustainable consumption behavior: a sharing economy perspective vol.32, pp.1, 2015, https://doi.org/10.1108/meq-02-2020-0036
  6. Exploring attitude–behavior gap in sustainable consumption: comparison of recycled and upcycled fashion products vol.117, pp.None, 2015, https://doi.org/10.1016/j.jbusres.2018.08.025
  7. Multi-Stakeholder Perspectives on Scaling up UK Fashion Upcycling Businesses vol.12, pp.3, 2015, https://doi.org/10.1080/17569370.2019.1701398
  8. The LOHAS (Lifestyle of Health and Sustainability) Scale Development and Validation vol.13, pp.4, 2015, https://doi.org/10.3390/su13041598
  9. Marketing for sustainability: Travellers’ intentions to stay in green hotels vol.27, pp.2, 2021, https://doi.org/10.1177/1356766720975063
  10. Emerging Consumer Healthy Lifestyles in Lithuania vol.13, pp.18, 2015, https://doi.org/10.3390/su131810056
  11. Green factors stimulating the purchase intention of innovative luxury organic beauty products: Implications for sustainable development vol.301, pp.None, 2015, https://doi.org/10.1016/j.jenvman.2021.113899