참고문헌
- Anderson, E. W., & Narus, J. A. (1990). A model of distributor firm and manufacturer firm working partnerships. Journal of Marketing, 54, 42-58.
- Bae, K. M., & Park, J. O. (2010). The effect of relationship benefit on relationship quality and performance in internet apparel products shopping. Journal of Korean Society of Clothing and Textiles, 34(9), 1504-1514. https://doi.org/10.5850/JKSCT.2010.34.9.1504
- Bendapudi, N., & Berry, L. L. (1997). Customer's motivations for maintaining relationships with service providers. Journal of Retailing, 73(1), 15-37. https://doi.org/10.1016/S0022-4359(97)90013-0
- Choi, B. S., Kim, H. R., & Im, E, J. (2011). An effect of beauty service quality on customer satisfaction and intention for revisit. Journal of Korea Beauty Society, 17(2), 279-285.
- Choi, H. K. (2009). A study on the effect of the verbal, paralanguage and non-verbal communication of the airline cabin crews on the customer satisfaction and loyalty. Unpublished master's thesis, Kyunghee University, Seoul, Korea.
- Chung, S. K. (2008). Study on effect of quality of hair designer's service on customer's satisfaction and representing hair style. Unpublished master's thesis, Sungshin University, Seoul, Korea.
- Crosby, L. A., & Stephens, N. (1987). Effects of relationship marketing on satisfaction and prices in the life industry. Journal of Marketing Research, 24(Nov), 404-411. https://doi.org/10.2307/3151388
- Doney, P. M., & Cannon, J. P. (1997). An examination of the nature of trust in buyer-seller relationships. Journal of Marketing, 61(April), 35-51. https://doi.org/10.2307/1251829
- Dorch, M. J., Swanson, S. R., & Kelley, S. W. (1998). The role of relationship quality in the stratification of vendors as perceived by customer. Journal of the Academy of Marketing Science, 26(2), 128-142. https://doi.org/10.1177/0092070398262004
- Ganesan, S. (1994). Determinants of long-term orientation in buyer-seller relationship. Journal of Marketing, 58(April), 1-19.
- George, D. (1995). Attitude change, media and word of mouth. Journal of Advertising Research, 11(6), 31-40.
- Gil-Saura, I., & Ruiz-Molina, M. E. (2009). Retail customer-segmentation based on relational benefits. Journal of Relationship Marketing, 8, 253-266. https://doi.org/10.1080/15332660902991197
- Gwinner, K. L., Gremler, D. D., & Bitner, M. J. (1998). Relational benefits in service industries: The customer's respective. Journal of Academy of Marketing Science, 26(2), 101-114. https://doi.org/10.1177/0092070398262002
- Hwang, B. J. (2006). A study on strategy of beauty service through perceived service's effect on customer satisfaction. Journal of Korea Association of Industrial Business Administration, 19(1), 179-203.
- Hyun, K. H., Jun, J. K., Sul, H. K., & Huo, Y. H. (2009). The effect of service quality and relational benefits on employee satisfaction and resturant satisfaction in large-scale independent resturant. Journal of Food service Management Society of Korea, 12(3), 79-101.
- Jeon, J. H., & Rhee, Y. S. (2009). Effects of beauty service benefits on consumer's long-term relationship orientation. Journal of Korean Society of Clothing and Textiles, 33(4), 543-553. https://doi.org/10.5850/JKSCT.2009.33.4.543
- Jeon, S. B., Jeong, B. G., & Lee, J. S. (2013). The effects of relationship benefit on customer satisfaction and loyalty in the beauty salons. Journal of Korea Beauty Society, 19(2), 252-263.
- Jeun, S. J., & Park, S. J. (2002). A study on the relationship marketing strategy for customer. Journal of Korea Beauty Society, 8(2), 181-187.
- Ju, S. R., & Chung, M. S. (2005). The effects of perceived service quality and relational benefits on relationship development process between fashion retail stores and customers. Journal of Korean Society of Clothing and Textiles, 29(2), 328-339.
- Kim, C. T., & Cho, C. H. (2013). The effect of hospital CRM activity on customer relationship quality and performance. Health Service Management Review, 7(3), 1-11.
- Kim, E, J., & Lee, S. J. (2001). A study on relationship marketing on apparel store toward customers. Journal of Korean Society of Clothing and Textiles, 25(6), 1079-1090.
- Kim, J. Y., & Lee, E. Y. (2006). A study on the relationship benefit perception and long-term relationship intention among fashion product consumers. Journal of Korean Society of Clothing and Textiles, 30(1), 176-184.
- Kim, M. S. (2013). A study on the co-branding strategy and franchise trend of beauty industry. Unpublished master's thesis, Youngsan University, Kyeongnam, Korea.
- Kim, S. H. (2007). Effect of the verbal and non-verbal communication of salesperson in service encounter on customers' emotion and behavioral intension. Journal of Customer Studies, 18(1), 97-131.
- Lee, H. W., & Kim, M. Y. (2014). Hairdressing service concept framework and the analysis of previous study on consumer satisfaction of hairdressing service. Journal of Korea Beauty Society, 20(1), 127-137.
- Lee, J. H. (2005). A study on the relational benefit centered on revisit. Journal of Korea Academic Society of Tourism Management, 3(25), 361-384.
- Lim, S. E. (2008). The effect of communication type of service provider on customer satisfaction. Unpublished master's thesis, Sogang University, Seoul, Korea.
- Moorman, C., Deshpande, R., & Zaltman, G. (1993). Factors affecting trust theory of relationship. Journal of Marketing, 57(July), 81-101. https://doi.org/10.2307/1252059
- Moorman, C., Zaltman, G., & Deshpande., R. (1992). Relationships between providers and users of marketing research: The dynamics of trust within and between organization. Journal of Marketing Research, 29(Aug), 314-329. https://doi.org/10.2307/3172742
- Morgan, R. M., & Hunt, S. D. (1994). The commitmenttrust theory of relationship marketing. Journal of Marketing, 58(July), 20-38.
- Nam, H. L. (2004). The effect of interactivity on relationship quality and loyalty in internet shopping malls. Unpublished master's thesis, Kyungpook University, Deagu, Korea.
- Noordewier, T. G., John, G., & Nevin, J. R. (1990). Performance outcomes of purchasing arrangements in industrial buyer: Vendor relationships. Journal of Marketing, 54(3), 80-93. https://doi.org/10.2307/1251761
- Oh, S. Y., Han, K. H., & Jun, J. H. (2011). The effect of skin-care worker's verbal and nonverbal communication on the store evaluation. Journal of Korea Beauty Society, 17(5), 945-952.
- Paek, S. K. (1999). A study of relational benefits affecting the relationship quality. Unpublished master's thesis, Pusan University, Pusan, Korea.
- Park, K. H., Lee, E. A., Han, C. J., & Han, P. K. (2008). A study on the effect of service quality on customer satisfaction. Journal of Korea Beauty Society, 14(2), 646-657.
- Park, M. Y., Park, J. E., & Lee, S. H. (2010). A study of determinants and outcome of customer citizenship behavior. Korean Journal of Marketing, 11(4), 1-19.
- Park, S. M., & Nam, M. W. (2011). Effect of attribute of beauty salon selection on customer satisfaction, immersion and loyalty. Journal of Korea Beauty Society, 17(3), 468-476.
- Park, S. R., & Rhee, Y. S. (2012). The effects of communication and hairdressers' skill on customer satisfaction and loyalty in hairdressing services. Journal of Korea Beauty Society, 18(6), 1344-1355.
- Public Health Act. (2008). Law, 9026.
- Regan, W. J. (1963). The service revolution. Journal of Marketing, 27(3), 57-62. https://doi.org/10.2307/1249437
- Reynolds, K. E., & Beatty, S. E. (1999). Customer benefit and company consequences of customersalesperson relationship in retailing. Journal of Marketing, 75(1), 11-32.
- Seo, E. K. (2008). A comparison study on the effects of fashion emotional and relationship experience on long-term relationship orientation of middle and old aged women. Journal of Korean Society of Clothing and Textiles, 32(9), 1407-1417. https://doi.org/10.5850/JKSCT.2008.32.9.1407
- Seo, S. O., & Kim, Y. Z. (2012). The effects of communication on customer satisfaction and reuse intention in beauty service. Journal of Korea Beauty Society, 18(3), 632-642.
- Seong, H. S., & Joung, J. S. (2008). The effects of CRM activities on relational benefits, relational commitment and behavioral intention. Journal of Korean Academic Society of Business Adiministration, 2008, 1-8.
- Sheth, J., & Parvatiyar, A. (1995). Relationship marketing in consumer markets: Antecedents and consequences. Journal of the Academy of Marketing Science, 23(4), 255-271. https://doi.org/10.1177/009207039502300405
- Spreng, R. A., Mackenzie, S. B., & Olshavsky, R. W. (1996). A examination of the determinants of consumer satisfaction. Journal of Marketing, 60(July), 15-32. https://doi.org/10.2307/1251839
- Suh, E. K., & Lee, S. J. (2008). A study of effects on long-term relationship orientation of woman's experiential fashion marketing. Journal of the Korean Society of Costume, 58(3), 34-48.
- Thibaut, J. W., & Kelley, H. H. (1989). The social psychology of group. NY: John Wiley and Sons, Inc.
- Westbrook, R. A., & Newman, J. W. (1978). An analysis of shopper dissatisfaction for maker household appliances. Journal of Marketing Research, 15(Aug), 457-459.
- Whitener, E. M., Brodt, S. E., Korsgaard, M. A., & Werner, J. M. (1998). Managers as initiations of trust: An exchange relationship framework for understanding managerial trustworthy behavior. Academy of Management Review, 23(3), 513-530. https://doi.org/10.5465/amr.1998.926624
- Yoo, S. R., & Kim, S. I. (2011). The influence of relational benefits on relational quality and longterm orientation in the family restaurant. Journal of Food Service Management of Korea, 14(4), 213-234.
- Yoon, J. Y. (2011). A study of communication on perceived service quality and customer satisfaction. Unpublished master's thesis, Kyonggi University, Suwon, Korea.