Journal of Korean Society for Geospatial Information Science (대한공간정보학회지)

Korea Spatial Information Society (대한공간정보학회)
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Spatial Clustering Analysis based on Text Mining of Location-Based Social Media Data

위치기반 소셜 미디어 데이터의 텍스트 마이닝 기반 공간적 클러스터링 분석 연구

  • Park, Woo Jin (Center of Environmental Remediation and Risk Assessment, Seoul National University) ;
  • Yu, Ki Yun (Department of Civil & Environmental Engineering, Seoul National University)
  • 박우진 (서울대학교 환경정화기술 및 위해성평가 연구센터) ;
  • 유기윤 (서울대학교 건설환경공학부)
  • Received : 2015.05.21
  • Accepted : 2015.06.11
  • Published : 2015.06.30
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Abstract

Location-based social media data have high potential to be used in various area such as big data, location based services and so on. In this study, we applied a series of analysis methodology to figure out how the important keywords in location-based social media are spatially distributed by analyzing text information. For this purpose, we collected tweet data with geo-tag in Gangnam district and its environs in Seoul for a month of August 2013. From this tweet data, principle keywords are extracted. Among these, keywords of three categories such as food, entertainment and work and study are selected and classified by category. The spatial clustering is conducted to the tweet data which contains keywords in each category. Clusters of each category are compared with buildings and benchmark POIs in the same position. As a result of comparison, clusters of food category showed high consistency with commercial areas of large scale. Clusters of entertainment category corresponded with theaters and sports complex. Clusters of work and study showed high consistency with areas where private institutes and office buildings are concentrated.

위치기반 소셜 미디어 데이터는 빅데이터, 위치기반서비스 등 다양한 분야에서 활용가능성이 매우 큰 데이터이다. 본 연구에서는 위치기반 소셜 미디어 데이터의 텍스트 정보를 분석하여 주요한 키워드들이 공간적으로 어떻게 분포하고 있는지를 파악할 수 있는 일련의 분석방법론을 적용해보았다. 이를 위해, 위치태그를 지닌 트윗 데이터를 서울시 강남지역과 그 주변지역에 대하여 2013년 8월 한달 간 수집하였으며, 이 데이터를 대상으로 하여 텍스트 마이닝을 통해 주요 키워드들을 도출하였다. 이러한 키워드들 중 음식, 엔터테인먼트, 업무 및 공부의 세 카테고리에 해당하는 키워드들만 추출, 분류하였으며 각 카테고리에 해당하는 트윗 데이터들에 대해서 공간적 클러스터링을 실시하였다. 도출된 각 카테고리별 클러스터들을 실제 그 지역의 건물 또는 벤치마크 POI들과 비교한 결과, 음식 카테고리 클러스터는 대규모 상업지역들과 일치도가 높았고 엔터테인먼트 카테고리의 클러스터는 공연장, 극장, 잠실운동장 등과 일치하였다. 업무 및 공부 카테고리 클러스터들은 학원 밀집지역 및 사무용 빌딩 밀집지역과 높은 일치도를 나타내었다.

Keywords

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