Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
권호 표지
DOI QR코드

DOI QR Code

Research on strategies of open innovation activities with impacts on dynamic competitive advantage: in the context of digital convergence and disruptive innovation

역동적 경쟁우위에 영향을 미치는 개방형 혁신활동 전략에 관한 연구: 디지털 융복합 환경과 파괴적 혁신 환경에서

  • 장철웅 (한국외대 경영정보학과) ;
  • 권태형 (한국외대 경영정보학과)
  • Received : 2015.03.11
  • Accepted : 2015.05.20
  • Published : 2015.05.28
Download PDF
⟨ Previous Next ⟩

Abstract

Although it was very long since companies and organizations have been interested in technological innovation or management innovation and many of them have been investing on innovation in convergence industry environment, they could not take differentiated competency and competitive advantage so that they were fallen behind from market by new trends. This research is aiming at deduction of strategies for corporations to keep continuously differentiated competitiveness and competitive advantage. It suggested open innovation activities as basic independent variables. It added global technological alliance known for Open Innovation Alliances to independent variables too. It suggested platform leadership emerging between open innovation activities and digital ecosystem and 6 encroachment types from disruptive innovation theory as control variables. It suggested dynamic competitive advantage as dependent variable for explaining dynamic properties of environment. It analyzed case from 11 researches of open innovation activities, categorized them and verified the appropriacy of the variables. This research contributes to new direction for derivation of strategies and methodologies by which corporations keep competitive advantage in dynamic convergence environment.

기술과 비즈니스 모델이 상호 얽히고 있는 융복합 산업 환경에서 기술 혁신 또는 경영 혁신이 기업 및 조직의 중대한 관심사가 된지 이미 오래되었고, 많은 조직이 혁신을 위한 투자를 하여 왔음에도 불구하고 차별화된 경쟁력 및 경쟁우위를 가지지 못하고 새로운 흐름에 의해 도태되는 사례가 많이 등장하고 있다. 본 연구는 기업이 차별화된 경쟁력 및 경쟁우위를 확보하고 지속적으로 유지하기 위한 전략을 도출하는 것을 기본 목적으로 하였다. 개방형 혁신의 각종 활동을 기본적인 독립변수로 제시하였고 개방형 혁신 제휴로 일컬어지는 국제적 기술 제휴도 독립변수로 추가하였다. 개방형 혁신 활동과 생태계와의 관계에서 등장하는 플랫폼 리더십은 조절변수로 제시하였고 파괴적 혁신 이론으로부터 6가지 침해 유형을 조절변수로 제시하였다. 기업의 차별화된 경쟁력 및 경쟁우위를 역동적 환경에서 설명하기 위하여 역동적 경쟁우위라는 개념을 제시하여 독립변수로 제시하였다. 11개의 개방형 혁신 사례를 분석하여 변수군을 정리하고 변수들에 대한 적절성을 확인하였다. 본 연구는 역동적인 융복합 환경에서 기업의 경쟁우위를 유지하기 위한 전략과 방법론을 도출하는 새로운 시도로서 기여할 것이다.

Keywords

References

  1. Cho, Yo Han; Lee, Dae Chul; Lim, Gyoo Gun (2013) 'A Study on the Impact Factors of Open Innovation Performance According to the First-mover Companies and the Follower Companies', JOURNAL OF INFORMATION TECHNOLOGY APPLICATIONS & MANAGEMENT, 20(2), 39-56.
  2. Park, Kyung-Hye (2012) 'Empowering Factor of IT Convergence Industry in Korea', Journal of Digital Convergence, 10(1), 147-154 https://doi.org/10.14400/JDPM.2012.10.1.147
  3. Christensen, Clayton M. (1997) 'Innovator's Dilemma - When New Technologies Cause Great Firms to Fail', Harvard Business School Press.
  4. Christensen, Clayton M. (2013) '17. Disruptive Innovation: The Encyclopedia of Human-Computer Interaction, 2nd Ed.', The Interaction Design Foundation.
  5. Van Orden, Joseph; van der Rhee, Bo; Schmidt, Glen M. (2011) 'Encroachment Patterns of the "Best Products" from the Last Decade', Journal of Product Innovation Management, 28(5), 726-743. https://doi.org/10.1111/j.1540-5885.2011.00834.x
  6. Porter, M. E. (1980) 'Competitive Advantage-Techniques for Analyzing Industries and Competitors', Free Press, New York.
  7. Kwon, Taehyoung; Woo, Hyunjong (2015) 'Digital Business Handbook', Epress, Aug. forthcoming.
  8. Chesbrough, Henry (2006) 'Open Innovation : A New Paradigm for Understanding Industrial Innovation', Oxford University Press.
  9. Cho, Byung-Kill.; Kim, Sung-Hong (2013) 'The impact of open innovation activities on new product development and business performance', Journal of The Korean Production and Operations Management Society, 24(1), 1-23.
  10. Park, Sang-Hyeok; Kim, Chang-One (2011) 'Competitive Enrichment of IT Venture Business through the Industry-University Cooperation in Gyeongnam', Journal of Digital Convergence, 9(6), 125-135
  11. Han, Kunsoo; Oh, Wonseok; Im, Kun Shin et al. (2012) 'VALUE COCREATION AND WEALTH SPILLOVER IN OPEN INNOVATION ALLIANCES', MIS Quarterly, 36(1), 291-315.
  12. Weber, Yaakov; Tarba, Shlomo Y. (2014) 'Strategic Agility-A State of the Art', California Management Review, 56(3), 5-12. https://doi.org/10.1525/cmr.2014.56.3.5
  13. Kwon, Taehyoung (2012) 'IT Management the MIS', Epress.
  14. Kwon, Taehyoung (2014) 'MIS Seminar 2.0', Epress.
  15. Sharifi, H.; Zhang Z. (1999) 'A Methodology for Achieving Agility in Manufacturing Organizations:An introduction', International Journal of Production Economics, 62, 7-22. https://doi.org/10.1016/S0925-5273(98)00217-5
  16. Kim, Chanwan; Kim Seok-Kwan (2008) 'Success Factor in Open Innovation: Cases in Open Innovation and Implication', Technology Management, Jul.
  17. Kim, S.; Jang, B.; Lee, Y.; et al. (2008) 'Open Innovation: Theory, Practices, and Policy Implications', STEPI Policy Research, Oct.
  18. Yang, Heeseung (2010) 'The Process of Open Innovation Launching at LG Chem and the Limit of OI Application to Korean Firms', JOURNAL OF TECHNOLOGY INNOVATION, 18(1), 123-152.