Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A Study on the Effects of Corporate Sustainable Management Activities on Innovation in Convergence era

융복합 시대에서 지속가능경영활동이 혁신성에 미치는 영향에 관한 연구

  • Yoon, Jae-Chang (Dept. of Business Administration, Kumoh National Institute of Technology) ;
  • Lee, Wook-Gee (Dept. of Business Administration, Kumoh National Institute of Technology) ;
  • Kim, Dong-Hyuk (Dept. of Business Administration, Kumoh National Institute of Technology)
  • 윤재창 (금오공과대학교 경영학과) ;
  • 이욱기 (금오공과대학교 경영학과) ;
  • 김동혁 (금오공과대학교 경영학과)
  • Received : 2015.02.09
  • Accepted : 2015.04.20
  • Published : 2015.04.28
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Abstract

The purpose of this study is to empirically examines the effects of corporate sustainable management activities(social activity, economic activity, environmental activity) on the innovation activities(managerial innovation, technical innovation) in the convergence era. To accomplish these purposes, their relationships were modeled based on the previous studies conducted in the various areas. A total of 500 questionnaires were distributed to the employees working at the small & medium size companies. The statistical techniques such as descriptive analysis, reliability analysis, factor analysis, correlation analysis, multi regression analysis were used to evaluate the research model. The results of multi regression analysis show that all three aspects of corporate sustainable management activities have positively significant effects on the two factors of innovation. That is, if each activities of sustainable management works properly, it leads to create innovation. In addition, enterprises are needed to develop training programs or action planning that make the employees understands sustainable management well. Thus, the advanced level of corporate sustainability is expected if various sustainable management activities are performed in harmony with their innovation activities.

본 연구의 목적은 융복합 시대에서 지속가능경영활동(사회적 활동, 경제적 활동, 환경적 활동)과 혁신성(관리혁신, 기술혁신)간의 관계를 규명하는 것이다. 이를 위해 다양한 영역에서 시행된 선행연구들을 바탕으로 지속가능 경영활동과 혁신성간의 관계에 대한 모형을 구성하고 기업에 근무하는 종업원들을 대상으로 설문 조사를 실시하였다. 연구모형의 검정은 기술적 분석, 신뢰성 분석, 요인분석, 상관관계분석, 다중회귀분석 등의 통계적 기법을 활용하여 실시되었다. 다중회귀분석 결과, 지속가능경영활동의 세 가지 측면 모두 혁신성에 통계적으로 긍정적인 영향을 미치는 것으로 확인되었다. 즉, 지속가능경영활동의 각 활동들이 적절하게 수행된다면 혁신성을 창출할 수 있다는 것을 알 수 있다. 또한, 실행적인 측면에서 기업의 혁신성을 증대시키기 위해서는 기업 구성원들이 지속가능경영활동을 잘 이해할 수 있는 교육이나 실행전략이 필요할 것이다. 따라서 기업은 지속가능경영활동과 혁신성의 적절한 조화를 이루어 수행해 나감에 따라 지속가능한 기업이 될 것으로 기대된다.

Keywords

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