Inventory Management in Distribution Channels

The purpose of this paper is to determine the actual strategies used in Inventory Management in the field of Distribution phenomenon. In the first part of the research, theoretical backgrounds will be reviewed in order to provide better understanding the importance of Inventory Management in Distribution Management. The qualitative data were gathered by face to face interviews and a phone interview from four selected intermediaries. The study finds intermediaries practicing JIT in the sales and distribution and maximizing the sales activities and minimizing the inventory cost by giving up on an opportunity cost.