Journal of Information Technology Applications and Management

  • 제22권3호
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  • Pages.19-33
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  • 2015
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  • 1598-6284(pISSN)
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  • 2508-1209(eISSN)
한국데이터전략학회 (Korea Data Strategy Society)
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A Study of Effect of SNS News Consumption on Social Engagement and Government Transparency in Cambodia

  • 투고 : 2015.08.24
  • 심사 : 2015.09.08
  • 발행 : 2015.09.30
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초록

SNS is perceived as an effective tool for sharing news and enabling news content to reach many more users than before. And some users think that SNS is an important source to get news. This study's purpose is to understand the key factors contributing to behavior of news consumption on social network sites in Cambodia and its influence. We identified three key factors including convenience, recency, and variety; however, recency showed less significant effect on news consumption on SNS. Besides the key factors, it also seeks to understand the impact of news consumption on social engagement and government's transparency in Cambodia. The analytical results achieved through the Partial Least Squares (PLS) approach.

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참고문헌

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