한국조리학회지 (Culinary science and hospitality research)

  • 제21권6호
  • /
  • Pages.38-48
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  • 2015
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  • 2466-0752(pISSN)
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  • 2466-1023(eISSN)
한국조리학회 (Culinary Society of Korean Academy)
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디저트 카페 선택속성이 관계의 질, 행동의도에 미치는 영향

The Effects Attributes of Dessert Cafe Selection on Relationship Quality and Behavioral Intentions

  • 투고 : 2015.07.02
  • 심사 : 2015.12.01
  • 발행 : 2015.12.31
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초록

본 연구에서는 디저트 카페 이용고객의 선택속성에 따라서 관계의 질과 행동의도에 미치는 영향요인들과 그 요인을 이용한 앞으로의 활용방안을 제시하고자 한다. 총 260부의 설문지를 배포하여 불성실하게 응답한 10부의 설문지를 제외한 나머지 250부의 유효한 설문지를 실증연구에 사용되었다. 조사 연구의 목적을 달성하기 위하여 통계프로그램 SPSS 18.0을 활용하여 빈도분석, 요인분석 및 신뢰도분석, 상관관계분석, 회귀분석을 실시하였다. 분석결과를 보면 선택속성에 대한 측정항목의 탐색적 요인분석 결과, 3개 요인으로 KMO 값은 0.757, 총분산비율 67,885%, 관계의 질에 대한 요인분석은 총분산비율76.070%, KMO 값은 0.715로 나타났다. 행동의도에 대한 요인분석은 총분산설명력 66,254%, KMO 값은 0.771으로 나타났다. 변수들 간의 상관관계가 다른 변수에 의해 설명되는 정도가 좋게 분석되었고, 유의확률이 0,000으로 나타나 전반적으로 변수들 간의 상관관계는 유의적이다. 따라서 선택속성에 따른 관계의 질이 행동의도에 미치는 영향에 관한 가설은 부분채택되었다.

This study examined the factors that affect the relationship between dessert cafe customer attribute election, relationship quality and behavioral intention. A total of 260 questionnaires were distributed to consumers, of which 250 were deemed suitable for analysis after the removal of 10 unusable responses. In order to perform statistical analyses required by the study, the SPSS 18.0 Statistical Program was employed for frequency analysis, factor analysis, reliability analysis, correlation, and regression analysis. The results of the exploratory factor analysis showed that three factors regarding attributes selection were extracted from all measurements with a KMO of 0.757 and a total cumulative variance of 67.885%, With regard to relationship quality, three factors were extracted with a total cumulative variance of 76.070% and a KMO score of 0.715. One factor for behavioral intention was extracted that accounted for a total cumulative variance of 66.254% and a KMO score of 0.771. All factors were significant to 0.000 and the correlation between variables was significant. Thus, based on the results, the main research hypothesis that identifies the relationships attributes selection between relationship quality and behavioral intention was partially adopted.

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