The Korean Journal of Health Service Management (보건의료산업학회지)

Korea Society of Health Service Management (보건의료산업학회)
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The Effect of Competence and Competitive Strategy on Performance in Special Hospitals and the Moderating Effect of the Business Environment

전문병원의 역량과 경쟁전략이 성과에 미치는 영향과 경영환경의 조절효과

  • Ryu, Hwang-Gun (Department of Health Care Administration, Kosin University) ;
  • Jang, Won-Hyuk (Department of Health Science Graduate School, Kosin University)
  • 류황건 (고신대학교 의료경영학과) ;
  • 장원혁 (고신대학교 대학원 보건과학과)
  • Received : 2015.08.27
  • Accepted : 2015.10.23
  • Published : 2015.12.31
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Abstract

Objectives : This study explored ways to identify factors that have competitive advantages and achieve high performance by investigating the influence of competence and competitive strategy on the performance and moderating effect of the business environment within special hospitals. Methods : A total of 80 specialized hospitals participated in the study. A multiple regression analysis was carried out by configuring sub-factors for each factor, and a hierarchical regression analysis was conducted with interaction terms as independent variables. Results : Among the competence factors of special hospitals, the competence of hospital staff and business management had a significantly positive (+) effect on the internal performance, and the competence of the marketing management had a significantly positive (+) effect on the external performance. Conclusions : The findings of this study suggest that in the rapidly changing health care environment, special hospitals should select and focus on competitive strategies and competency factors required to ensure competitiveness and achieve high performance, and based on this, need to seek integrated strategic management measures.

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References

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