Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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A Difference Analysis Among Nationality, Gender and Age Regarding Environmentally Conscious Behavior

친환경 행동에 대한 국가, 성별, 연령 차이분석

  • Received : 2014.11.06
  • Accepted : 2015.08.06
  • Published : 2015.08.31
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Abstract

The study seeks to determine how much environmentally conscious behaviors vary depending on the nationality, gender and age. For its purpose, this study suggests hypotheses that Korean and American consumers, who are culturally different from each other, show differences from each other in environmentally conscious behaviors. An interaction effect is also expected between gender and age. With regard to environmentally conscious behavior. Meanwhile, the study tried to examine whether personal values have any mediating effect on the behaviors. The findings of this study can be summarized as follows. Environmentally conscious behaviors by American consumers were more significant than those by Korean consumers. And men were more positive in making environmentally conscious behaviors than women were. In addition, there were interaction effects between nationality and gender, and nationality and age. Furthermore, personal values, depending on age, were found to have moderating effects on environmentally conscious behaviors.

본 연구는 이중성의 양면을 지닌 친환경 행동을 보다 폭 넓게 이해하기 위해 국가, 성별, 연령별로 차이가 있는지에 대해 알아보고자 한다. 서로 다른 문화를 가진 한국과 미국 소비자는 친환경 행동과의 관계에서 서로 다를 것이라 기대된다. 또한 남 여 성별과 세대 간 연령의 하위 집단 간 상호작용효과도 있을 것이라 여겨진다. 더불어 개인 가치의 조절효과도 존재하는지도 보고자 한다. 연구결과, 한국 소비자 보다 미국 소비자의 친환경 행동이 통계적으로 유의한 수준에서 더 높은 것을 확인하였다. 또한 남 여 성별 간 차이에서는 여성보다 남성이 보다 긍정적으로 친환경 행동을 하였다. 한편, 국가와 성별 그리고 국가와 연령 간에 상호작용 효과가 있었음을 밝혔으며, 연령과 친환경 행동 간에 개인 가치의 조절효과가 존재하였음을 살펴보았다.

Keywords

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