Industrial Engineering and Management Systems

  • 제14권4호
  • /
  • Pages.325-334
  • /
  • 2015
  • /
  • 1598-7248(pISSN)
  • /
  • 2234-6473(eISSN)
대한산업공학회 (Korean Institute of Industrial Engineers)
권호 표지
DOI QR코드

DOI QR Code

A Quantitative Study of Influencing Factors on Crowd Participation in a Crowdsourcing Project for Consumer Product Design

  • Tran, Tuananh (Department of Industrial and Systems Engineering, Dongguk University) ;
  • Park, Joon Young (Department of Industrial and Systems Engineering, Dongguk University)
  • 투고 : 2015.03.30
  • 심사 : 2015.10.10
  • 발행 : 2015.12.30
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

Nowadays, crowdsourcing has become a popular concept and is widely used in many social, economical and technological areas. For consumer product design, crowdsourcing is implemented extensively with many cases. Although there has been a lot of research on the application of crowdsourcing for product design, the big picture of how factors influence the participartion of individuals from the crowd in a crowdsourcing project for product design has not yet been understood. This paper aims to investigate the relationships of crowd participation and influencing factors including: process, product, and reward. To do this, we conducted a survey on a crowd of engineering individuals and analyzed the collected data with data mining techniques. Main findings include the relationships of crowd participation versus process, product, and reward factors as well as regression models to predict crowd participation.

키워드

참고문헌

  1. Adepatu, A., Ahmed, K. A., Zaabi, Y. Abd A., and Svetinovic, D. (2012), CrowdREquire: A Requirements Engineering Crowdsourcing Platform, AAAI Technical Report SS-12-06.
  2. Albors, J., Ramos, J. C., and Hervas, J. L. (2008), New learning network paradigms: Communities of objectives, crowdsourcing, wikis and open source, International Journal of Information Management, 28, 194-202. https://doi.org/10.1016/j.ijinfomgt.2007.09.006
  3. Bertoni, M. and Chirumalla, K. (2011), Leveraging Web 2.0 in New Product Development: Lessons Learned from a Cross-company Study, Journal of Universal Computer Science, 17(4), 548-564.
  4. Blohm, I., Faehling, J., Krcmar, H., Leimeister, M., and Fischer, J. (2011), Accelerating customer integration into innovation processes using Pico Jobs, International Journal of Technology Marketing, 6(2), 130-147. https://doi.org/10.1504/IJTMKT.2011.043449
  5. Borst, W. A. M. (2010), Understanding Crowdsourcing: Effects of Motivation and Rewards on Participation and Performance in Voluntary Online Activities, Doctoral Thesis, EPS-2010-221-LIS, ISBN: 978-90-5892-262-5, URL: http://hdl.handle.net/1765/1.
  6. Brabham, D. (2008), Crowdsourcing as a Model for Problem Solving, Convergence, 14, 75-90. https://doi.org/10.1177/1354856507084420
  7. Brondoni, S. (2010), Intangibles, Global Networks and Corporate Social Responsibility, Symphonya Emerging Issues in Management, 2.
  8. Chidamber, S. R. and Kon, H. B. (1994), A research retrospective of innovation inception and success: the technology-push, demand-pull question, International Journal of Technology Management, 9(1), S. 94-112.
  9. Cooper, R. G. and Edgett, S. J. (2008), Ideation for product innovation: What are the best methods?, Visions Magazine, 32(1), 12-17.
  10. Greengard, S. (2011), Following the crowd, Communications of the ACM, 54(2), 20. https://doi.org/10.1145/1897816.1897824
  11. Herstatt, C. and Lettl, C. (2000), Management of technology push development projects, http://www.tuharburg.de/tim/downloads/arbeitspapiere/Working_Paper_5.pdf.
  12. Hinchcliffe, D. (2007), Product Development 2.0, Communications and Strategies, 65, 105-111.
  13. Hinchcliffe, D. (2009), Crowdsourcing: 5 reasons it's not just for startups any more, Ebizq, URL: http://www.ebizq.net/blogs/enterprise/2009/09/crowdsourcing_5_reasons_its_no.php.
  14. Horton, J. and Chilton, L. B. (2010), The labor economics of paid crowdsourcing, Proceedings of the 11th ACM conference on Electronic commerce, Cambridge, Massachusetts.
  15. Howe, J. (2006), The rise of crowdsourcing, Wired Magazine, 14 (6).
  16. Howe, J. (2009), Crowdsourcing-Why the Power of the Crowd is Driving the Future of Business, Three Rivers Press, New York, USA.
  17. Huberman, B. A., Romero, D. M. and Wu, F. (2009), Crowdsourcing, Attention and Productivity, Journal of Information Science, 35(6), 758-765. https://doi.org/10.1177/0165551509346786
  18. Kleemann, F. (2008), Un(der) paid Innovators: The Commercial Utilization of Consumer Work through Crowdsourcing, Science, Technology and Innovation Studies, 4, 5-26.
  19. Knudsen, M. P. and Mortensen, T. B. (2011), Some immediate-but negative-effects of openness on product development performance, Technovation, 31, 55-64.
  20. Malone, T. W., Laubacher, R., and Dellarocas, C. (2010), Harnessing Crowds: Mapping the Genome of Collective Intelligence, MIT Sloan School Working Paper, 4732-09.
  21. Mason, W. A. and Watts, D. J. (2009), Financial incentives and the 'performance of crowds', Association for Computing Machinery Explorations Newsletter, 11(2), 100-108.
  22. Panchal, J. H. and Fathianathan, M. (2008), Product Realization in the Age of Mass Collaboration, Proceedings of IDETC/CIE ASME 2008 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, New York.
  23. Piller, F. T. (2010), Interactive value creation with users and customers, Anne S. Huff (ed.): Leading Open Innovation, Munich: Peter-Pribilla Foundation, 16-24.
  24. Poetz, M. and Schreier, M. (2012), The Value of Crowdsourcing: Can Users Really Compete with Professionals in Generating New Product Ideas?, Journal of Product Innovation Management, 29(2), 245-256. https://doi.org/10.1111/j.1540-5885.2011.00893.x
  25. Redlich, T., Wulfsberg, J. P. and Bruhns, F. L. (2008), Virtual Factory for Customized Open Production, URL: http://www.mikromaschinenbau.com/redlich/redlich_open_production_290608.pdf.
  26. Shekar, A. (2012), Internet User Research in Product Development: rapid and low cost initial research for Information, International Journal of Industrial Engineering: Theory, Applications and Practice, 19(1).
  27. Snow, C. C., Fjeldstad, O. D., Lettl, C., and Miles, R. E. (2011), Organizing Continuous Product Development and Commercialization: The Collaborative Community of Firms Model, Journal of Product Innovation Management, 28, 3-16. https://doi.org/10.1111/j.1540-5885.2010.00777.x
  28. Sun, Y., Fang, Y. and Lim, K. H. (2012), Understanding sustained participation in transactional virtual communities, Journal of Decision Support Systems, 53, 12-22. https://doi.org/10.1016/j.dss.2011.10.006
  29. Taha Z., Alli, H., and Rashid, S. H. A. (2011), Users involvement in product development: A designers' perspectives, Industrial Engineering and Management Systems, 10, 191-196. https://doi.org/10.7232/iems.2011.10.3.191
  30. Tran, A. T., Hasan, S., and Park, J. Y. (2012), Crowd Participation Pattern in the Phases of a Product Development Process that Utilizes Crowdsourcing, Industrial Engineering and Management Systems, 11 (3), 266-275. https://doi.org/10.7232/iems.2012.11.3.266
  31. Ulrich, K. T. and Eppinger, S. D. (2012), Product Design and Development (5th edition), Mc Graw-Hill, Irwin.
  32. Wightman, D. (2010), Crowdsourcing human-based computation, Proceedings of the 6th Nordic Conference on Human-Computer Interaction: Extending Boundaries, Reykjavik, Iceland.
  33. Whitla, P. (2009), Crowdsourcing and Its Application in Marketing Activities, Contemporary Management Research, 5(1), 15-28.
  34. Zimmermann, H. D. (2010), From Ecommerce to Ecommerce 2.0: The Changing Role of Customer, Proceedings of the Liberec Informatics Forum, Liberec, Czech Republic, 171-179.

피인용 문헌

  1. Open Innovation Projects in SMEs as an Engine for Sustainable Growth vol.8, pp.2, 2016, https://doi.org/10.3390/su8020146
  2. The role of crowdsourcing in industry 4.0: a systematic literature review vol.33, pp.4, 2015, https://doi.org/10.1080/0951192x.2020.1736714
  3. Crowdsourcing: a systematic review of the literature using text mining vol.120, pp.11, 2015, https://doi.org/10.1108/imds-08-2020-0474