Journal of the Architectural Institute of Korea Planning & Design (대한건축학회논문집:계획계)

Architectural Institute of Korea (대한건축학회)
권호 표지
DOI QR코드

DOI QR Code

Evaluation Methods for Unfamiliar Sense of Space Caused by re-arrangement of Commodity Display in Large Supermarkets

대형마트 매장공간의 상품재배치로 발생하는 생소한 정도의 평가방법에 관한 연구

  • 지성운 (명지대학교 대학원) ;
  • 이상현 (명지대학교 건축대학 건축학부)
  • Received : 2015.07.26
  • Accepted : 2015.12.11
  • Published : 2015.12.31
⟨ Previous Next ⟩

Abstract

The purpose of this research is to do a correlation analysis between the unfamiliar sense of space caused by re-arrangement of commodity display and the span of shopping residence time in large supermarkets. The quantitative analysis method is used for finding out the existing relationship between the unfamiliar sense of space caused by re-arrangement of goods and the span of shopping residence time in large supermarkets. It is to discover a new commodity layout policy through this evaluation and correlation analysis among the exchange positions of display cabinets in horizontal direction and shopping behaviors and required residence time. The survey results as follows. The unfamiliar sense of space can decide the performance difficulty degree of their shopping plan, the customer's purchase behavior in the large supermarkets the stronger the unfamiliar sense is the more the retention time. Meanwhile, it can mean that the shopping residence time can be controlled or adjusted indirectly by using the different commodity display of commodity display in large supermarkets.

Keywords

Acknowledgement

Supported by : 한국연구재단

References

  1. Ahn, G., & Yoon, T. (2005). The Effects of Merchandise Display on Distributor's Merchandise Selection. Journal of Channel and Retailing, 10(1), 33-57.
  2. Bae, G., & Lee, H. (2008). Study on the Relation Between the Sales and the Analysis of the Spatial Structure and Consumer passage way in Stores. Design Convergence Study, 89-103.
  3. Bateson, J. E., & Hui, M. K. (1992). The ecological validity of photographic slides and videotapes in simulating the service setting. Journal of consumer research, 271-281.
  4. Bitner, M. J. (1992). Servicescapes: the impact of physical surroundings on customers and employees. The Journal of Marketing, 57-71.
  5. Yoon, S., & Lee, D. (2008). An Experiential Approach to the Determinants of Impulse Buying Based on Store Type. Journal of Distribution Research, 13(3), 1-25.
  6. Kang, S., & Koo, Y. (2014). A Study on the Architectural Regeneration through a Construction of a Potential Open Space. Journal of the Architectural Institute of Korea, 34(2), 165-168.
  7. Kim, D., & Joo, S. (2004). Improvement and Analysis on Product Display Location in a Retail Store. The Korean Production and Operations Management Society, 15(1), 129-151
  8. Kim, B. (2010). A Study on Unexpected Expressions in Brand Design Using the "Defamiliarization" Technique. The Korean Society of Design Culture, 16(3), 62-73.
  9. Korea Supermarket Cooperative Association representative. (1993). Supermarket News, Korea Supermarket Cooperative Association representatives PR Center.
  10. Lee, S., & Chi, C. (2014). A Research on the Methodology for Mating the Spatial Structure and the Usage of a Certain Urban Area. Journal of the Architectural Institute of Korea, Planning and Design Section, 30(7), 175-183.
  11. Lynch, Kevin. The image of the city. Vol. 11. MIT press, 1960.
  12. Lee, S. (2010). A Study on Correlations between Product Placement and Sales from the Perspective of VMD. Journal of the Korean Society of Design Culture, 16(3), 361-369.
  13. Lee, S., Lee, K., Kim, J., & Kim, B. (2014). Impact of Changma on the Retail Sales in Jeju. Journal of climate Research, 9(4), 303-314 https://doi.org/10.14383/cri.2014.9.4.303
  14. Moon, J., & Kim, B. (2011). The Relationship between the Spatial Structure of Sales Space and the Sales Revenue of Duty-Free Shop. Journal of the Architectural Institute of Korea, Planning and Design Section , 27(9), 91-100.
  15. Ministry of Construction Transportation. (2008). Regional Specialization Project (Third Year Report) :Residence Management System, Ministry of Construction Transportation/Korea Institute of Construction & Transportation Technology Evaluation and Planning.
  16. Nam, S. (2007). A Study on the Anomaly in Retailing Market. Excellence Marketing for Customer, 41(3), 70-75.
  17. Park, J. (2013). The Effect on not only manufacturer's brand image of but also store image of distribution company having influence on the promotion activities of Large-scale discount store. Proceedings of the 2013 Spring Conference of the Korea Contents Association, 57-61.
  18. Seong, T. (2008). Easy Statistical Analysis. Hakjisa.
  19. Sim, N. (2002). Display marketing, International Publishing, 55-56.
  20. Suh, Y. (2004). An Analytic Study on the Customer Oriented Product Display Location Problem Using Customer Shopping Patterns, Thesis, Ajou University, 44.