ETRI Journal

Electronics and Telecommunications Research Institute (한국전자통신연구원)
권호 표지
DOI QR코드

DOI QR Code

Relationship between Service-Related Activities, Service Capability and Market Diffusion: Case of WiBro

  • Received : 2013.04.24
  • Accepted : 2013.11.08
  • Published : 2014.06.01
Download PDF
⟨ Previous Next ⟩

Abstract

The market performance of WiBro in Korea has not been as expected, and its rapid diffusion in the near future is unlikely owing to the existence of competing services. There has been little research on the factors affecting this low market diffusion. This study is based on an analytical framework in which a lack of service capability and the insufficiency of service-related activities have resulted in the current poor market performance. An expert survey was conducted on WiBro specialists and verified using the analytical hierarchy process method. The result of this analysis is as follows: underinvestment in network deployment and marketing, insufficient promotional policies, and a shortage of service capabilities are to be analyzed as the main causes of WiBro's low market diffusion.

Keywords

References

  1. K.D. Kwon and J.Y. Kim, "Korea: Digital Test-Bed for the World," SERI Quarterly, vol. 1, no. 1, 2008.
  2. Ministry of Information and Communication (MIC), Portable Internet Licensing Policy Hearing Material, 2004.
  3. Korea Communications Commission (KCC), Initiative Strategies for Next-Generation Mobile Communications, 2011.
  4. Korea Communications Commission (KCC), The Statics of Wired and Wireless Subscribers, 2012.
  5. Electronics and Telecommunications Research Institute (ETRI), Global Mobile Communications Trends, 2011.
  6. M.K. Kim and K.Y. Jee, "Characteristics of Individuals Influencing Adoption Intentions for Portable Internet Service," ETRI J., vol. 28, no. 1, Feb. 2006, pp. 67-76. https://doi.org/10.4218/etrij.06.0104.0175
  7. S.H. Kim et al., "Small Internal Antenna Using Multiband, Wideband, and High-Isolation MIMO Techniques," ETRI J., vol. 35, no. 1, Feb. 2013, pp. 51-57. https://doi.org/10.4218/etrij.13.0112.0183
  8. Korea Communications Commission (KCC), Korea Communications Commission Annual Report, 2011.
  9. M.K. Choi, New frontier: IT 2030. 21st-Century Converged Media Symp. Proc., 2009.
  10. J.L. Funk, "Competition between Regional Standards and the Success and Failure of Firms in the World-Wide Mobile Communication Market," Telecommun. Policy, vol. 22, no. 4-5, May 1998, pp. 419-441. https://doi.org/10.1016/S0308-5961(98)00024-X
  11. K.W. Oh, S.S. Seoul, and C.M. Ahn, "An Empirical Study of Success Factors for CDMA Commercialization," Telecommun. Rev., vol. 12, Jan. - Feb. 2002, pp. 101-111.
  12. J.H. Ahn, M.S. Kim, and D.J. Lee, "Learning from the Failure: Experiences in the Korean Telecommunications Markets," Technovation, vol. 25, no. 1, Jan. 2005, pp. 69-82. https://doi.org/10.1016/S0166-4972(03)00065-8
  13. D. Tilson and K. Lyytinen, "The 3G Transition: Changes in the US Wireless Industry," Telecommun. Policy, vol. 30, no. 10-11, Nov. - Dec. 2006, pp. 569-586. https://doi.org/10.1016/j.telpol.2006.09.002
  14. A. Picot and C. Wernick, "The Role of Government in Broadband Access," Telecommun. Policy, vol. 31, no. 10-11, Nov. - Dec. 2007, pp. 660-674. https://doi.org/10.1016/j.telpol.2007.08.002
  15. J.H. Paik, M.K. Moon, and J.H. Park, "A Study on the Causes of WiBro's Poor Performance and the Factors in 4G Global Market Success," Samsung SDS J. IT Services, vol. 7, no. 1, 2010, pp. 36-49.
  16. E.M. Rogers, Diffusion of Innovations, New York: Free Press, 1995.
  17. O. Turel and A. Serenko, "Satisfaction with Mobile Services in Canada: An Empirical Investigation," Telecommun. Policy, vol. 30, no. 5-6, June - July 2006, pp. 314-331. https://doi.org/10.1016/j.telpol.2005.10.003
  18. M.K. Kim, M.C. Park, and D.H. Jeong, "The Effects of Customer Satisfaction and Switching Barrier on Customer Loyalty in Korean Mobile Telecommunication Services," Telecommun. Policy, vol. 28, no. 2, Mar. 2004, pp. 145-159. https://doi.org/10.1016/j.telpol.2003.12.003
  19. Ministry of Science, ICT and Future Planning (MSIP), WiBro Policy Directions, 2013.
  20. J.I. Kim, H.Y. Jung, and S.J. Koh, "Mobile Oriented Future Internet (MOFI): Architectural Design and Implications," ETRI J., vol. 35, no. 4, Aug. 2013, pp. 666-676. https://doi.org/10.4218/etrij.13.1812.0064

Cited by

  1. Multi-criteria Evaluation of Mobile Network Sharing Policies in Korea vol.36, pp.4, 2014, https://doi.org/10.4218/etrij.14.0113.1249
  2. Dual-Polarized Small Base Station Antenna Integrated RF Module Applicable to Various Cell Environments for Next-Generation Mobile Communication Service vol.39, pp.3, 2014, https://doi.org/10.4218/etrij.17.0116.0382
  3. Identifying and prioritizing critical factors for promoting the implementation and usage of big data in healthcare vol.33, pp.3, 2017, https://doi.org/10.1177/0266666916652671
  4. Factors Activating Big Data Adoption by Korean Firms vol.61, pp.3, 2014, https://doi.org/10.1080/08874417.2019.1631133