Culinary science and hospitality research (한국조리학회지)

Culinary Society of Korean Academy (한국조리학회)
권호 표지

Are Physical Environments, Service Quality, and Menu in Coffee Shop influencing Overall Satisfaction of College Students?

  • Kim, Hyojin (Dept. of Hotel & Tourism, Daegu University)
  • Received : 2014.08.31
  • Accepted : 2014.10.20
  • Published : 2014.10.31
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Abstract

The purpose of this study is to investigate if the three selected constructs that constitutes physical environments, service quality, and importance of menu affect college student satisfaction and the number of visit to coffee shop, respectively. Frequency, reliability, factor, and multiple regression analysis were employed for the study. Most of the created variables related to physical environments, service quality, and importance of menu were found to be significant relationships with overall satisfaction and the number of visit to coffee shop. Limitations of the study and assignments for future research were discussed.

Keywords

References

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