인터넷정보학회논문지 (Journal of Internet Computing and Services)

  • 제15권5호
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  • Pages.53-61
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  • 2014
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  • 1598-0170(pISSN)
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  • 2287-1136(eISSN)
한국인터넷정보학회 (Korean Society for Internet Information)
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스마트 폰 사용자들의 정보보호 염려도에 관한 실증연구

An Empirical Study on Concern for Information Privacy for Smart Phone Users

  • Lee, Jaejung (College of Business Administration, Pukyong National University)
  • 투고 : 2014.06.18
  • 심사 : 2014.08.25
  • 발행 : 2014.10.31
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초록

본 연구는 M-Commerce 환경에서 개인의 정보보호염려도와 구매의도와의 관계를 분석하였다. 첫째, 개인의 정보보호 염려도는 M-Commerce 환경에서도 기존의 전자 상거래와 마찬가지로 거래의도에 부정적인 영향을 미치는 것으로 나타났다. 둘째, Westin이 분류한 PSI 그룹중 PF 그룹의 정보보호 염려도가 구매의도에 가장 민감하게 반응하는 것으로 조사되었다. 그리고 개인의 모바일 경험은 정보보호염려도와 구매의도와의 관계에 영향을 미치지 않는 것으로 나타났다.

This research analyzed the relationship between CFIP and Intention to purchase under M-Commerce circumstances. First of all, CFIP had a negative influence on intention to purchase similar to E-Commerce. Secondly, we found privacy fundamentalist groups to react most sensitive to the degree of CFIP. Finally, Mobile experience did not have influence on the relationship between CFIP and Intention to purchase. This result is different from that of the E-Commerce Study. As such, it requires a more comprehensive research.

키워드

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