DOI QR코드

DOI QR Code

An Empirical Study on Concern for Information Privacy for Smart Phone Users

스마트 폰 사용자들의 정보보호 염려도에 관한 실증연구

  • Lee, Jaejung (College of Business Administration, Pukyong National University)
  • Received : 2014.06.18
  • Accepted : 2014.08.25
  • Published : 2014.10.31

Abstract

This research analyzed the relationship between CFIP and Intention to purchase under M-Commerce circumstances. First of all, CFIP had a negative influence on intention to purchase similar to E-Commerce. Secondly, we found privacy fundamentalist groups to react most sensitive to the degree of CFIP. Finally, Mobile experience did not have influence on the relationship between CFIP and Intention to purchase. This result is different from that of the E-Commerce Study. As such, it requires a more comprehensive research.

본 연구는 M-Commerce 환경에서 개인의 정보보호염려도와 구매의도와의 관계를 분석하였다. 첫째, 개인의 정보보호 염려도는 M-Commerce 환경에서도 기존의 전자 상거래와 마찬가지로 거래의도에 부정적인 영향을 미치는 것으로 나타났다. 둘째, Westin이 분류한 PSI 그룹중 PF 그룹의 정보보호 염려도가 구매의도에 가장 민감하게 반응하는 것으로 조사되었다. 그리고 개인의 모바일 경험은 정보보호염려도와 구매의도와의 관계에 영향을 미치지 않는 것으로 나타났다.

Keywords

References

  1. Forrester Research, Forrester Research Whitw Paper 2011.
  2. Lim, Byungha and Yook Ro, "A Comparative Study on User Satisfaction and Service Quality of Mobile Commerce Service Between Korea and China," Journal of Internet EC, vol. 12, no. 4, Dec. 2012, pp. 335-359.
  3. ITU, 2012 ITU White Paper.
  4. http://www.kcc.go.kr/user.do?board=1030&page
  5. ChosunIlbo, Aug. 22nd, 2012
  6. S. H. Kwok and C. Robert, "Digital R ight Management for Mobile Commerce Using Web Service." Journal of Electronic Commerce Research, Feb., 2006.
  7. S. C. Cheung, H. Curreem, and D. K. Chiu, "A Watermarking Infrastructure for Digital Rights Protection." Proceedings of the 4th International Conference on Electronic Commerce (ICEC2002), Hong Kong, 2002.
  8. M. M. Head and Y. Yuan., "Privacy protection in electronic commerce: A theoretical Framework, Human System management, vol. 20 no. 1, 2001.
  9. Y. H. Chen, and S. Barnes, "Initial Trust and Online Buyer Behaviour," Industrial Management & Data Systems, vol. 107, no. 1, pp. 21-36, 2007. https://doi.org/10.1108/02635570710719034
  10. S. Rao and I. Troshani, "A Conceptual Framework and Propositions for the Acceptance of Mobile Services," Journal of Theoretical and Applied Electronic Commerce Research, vol. 2, no. 2, 61-73, August, pp. 2007.
  11. M. V., Laric and D. A. Pitta, " Preserving Patient Privacy in the Quest for Health Care Economies," Journal of Consumer Marketing, vol. 26, no. 7, pp. 477-486, 2009. https://doi.org/10.1108/07363760911001538
  12. C. Liu, J. T. Marchewka, J. Lu, and C. Yu, "Beyond Concern - A Privacy Trust Behavioral Intention model of Electronic Commerce," Information and Management, vol. 42, pp. 289-304, 2005. https://doi.org/10.1016/j.im.2004.01.003
  13. H. J. Smith, S. J. Milberg, and S. J. Burke, "Information privacy: Measuring Individual's Concerns about Organizational Practices," MIS Quarterly, June, pp. 167-196, 1996.
  14. G. Ng-Kruelle, P. Swatman, D. Rebne, and J. F. Hampe, "The Price of Convenience: Privacy and Mobile Commerce," Quarterly Journal of Electronic Commerce, vol. 3, no. 3, pp. 274-285, 2002.
  15. K. A. Stewart and A. H. Segars, "An Empirical Examination of the Concerns for Information Privacy Instrument ." Information Systems Research (12:1), pp. 36-49, 2002.
  16. C. Coursaris, K. Hassanein, and M. Head, "M-Commerce in Canada: An Interaction Framework for Wireless Privacy," Canadian Journal of Administrative Science, pp. 54-71, 2003.
  17. I. Hann, K. Hui, S. Lee, and I. Png, "Overcoming Online Privacy Concerns: An Information-Processing Theory Approach," Journal of management Information Systems, vol. 24, no. 2, pp. 13-42, Fall, 2007.
  18. E. A. Rose, "An Examination of the concern for information privacy in the New Zealand Regulatory Context," Information and Management, vol. 43 pp. 322-335, 2006. https://doi.org/10.1016/j.im.2005.08.002
  19. C. M. Angst and R. Agawal, "Adoption of Electronic Health Records in the Presence of Privacy Concerns: The Elaboration Likelihood Model and Individual Persuasion," MIS Quarterly, vol. 33, no. 2, pp.339-370, 2009. https://doi.org/10.2307/20650295
  20. H. Nysveen, P. E. Pedersen, and H. Thorbjornsen, "Intentions to Use Mobile Services: Antecedents and Cross Service Comparisons," Journal of the Academy of Marketing Science, vol. 33, no. 3, pp. 330-346, 2005. https://doi.org/10.1177/0092070305276149
  21. S. Okazaki, H. Li, and M. Hirose, "Consumer Privacy Concern and Preference for Degree of Regulatory Control," Journal of Advertising, vol. 38, no. 4, pp.63-77, 2009.
  22. J. H. Smith, "Information Privacy and Its Management." MIS Quarterly, vol. 3, no. 4, pp. 210-213, 2004.
  23. T. Dinev and P. Hart, "Internet Privacy Concerns and Their Antecedents - Measurement Validity and a Regression Model," Behavior and Information Technology, vol. 23, no. 6, pp. 413 - 422, November - December 2004. https://doi.org/10.1080/01449290410001715723
  24. E. Y. Lee and I. Benbasat, "A Framework for the Study of Customer Interface Design for Mobile Commerce," International Journal of Electronic Commerce, vol. 8, no. 3, pp. 79-102, Spring, 2004.
  25. G. J. Nowak and J. Phelps, "Direct marketing and use of individual-level consumer information: Determining how and when "privacy" matters," Jounal of Direct Marketing, vol. 9, no. 3, pp. 46-60, 1995. https://doi.org/10.1002/dir.4000090307
  26. M. J. Culnan and P. K. Armstrong, "Information Privacy Concerns, Procedural Fairness, and Impersonal Trust: An Empirical Investigation," Organization Science, vol. 10, no. 1, pp. 46-59, 1999.
  27. M. J. Culnan and C. C. Williams, " How Ethics Can Enhance Organizational Privacy: Lessons from The Choice Point and TJX Data Breaches," MIS Quarterly, vol. 33, no. 4 pp. 673-687, December, 2009. https://doi.org/10.2307/20650322
  28. G. R. Milne and M. J. Culnan, "Using Content of Online Privacy Notices to Inform Public Policy: A Longitudinal Analysis of the 1998-2001 U.S. Web Surveys," The Information Society, vol. 18, no. 2, pp. 345-359, 2002. https://doi.org/10.1080/01972240290108168
  29. A. Westin, Privacy and Freedom. New York: Atheneum, 1967.
  30. P. Kumaraguru and L. F. Cranor, "Privacy Indexes: A Survey of Westin's Studies," CMU-ISRI-%-138, December, 2005.
  31. C. Ranganathan and S. Ganapathy, "Key Dimensions of Business-to- Consumer Web Sites," Information and Management, vol. 39, no. 3, pp. 457- 465, 2002. https://doi.org/10.1016/S0378-7206(01)00112-4
  32. Choi Hyugra and Shin Jungsin, "A Study on Relationship Between Privacy Concern and Reliability in On-line Transaction," Journal of Information Systems, vol. 16, no. 3, pp. 21-44, 2007.
  33. K. Webe and W. S. Roehl, "Profiling People Searching for and Purchasing Travel Products on the World Wide Web," Journal of Travel Research 37, pp. 291-298, 1999. https://doi.org/10.1177/004728759903700311
  34. Cho Yeongju, Lim Sookja, and Lee Seung-Hee, "Apparel Purchase Behavior among Internet Shoppers," Journal of the Korea Society of Clothing and Textile, vol. 25, no. 1, pp71-82, 2001.
  35. Ponnurangam K. and L.F. Cranor, "Privacy Index: A Survey of Westin's Studies," CMU-ISRI-5-138, Dec. 2005.